<s>
GreenPal	B-Application
is	O
an	O
online	O
freelancing	O
platform	O
that	O
connects	O
landscapers	O
to	O
clients	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
GreenPal	B-Application
's	O
business	O
model	O
was	O
inspired	O
by	O
Uber	B-Application
,	O
Airbnb	O
and	O
Lyft	B-Application
.	O
</s>
<s>
GreenPal	B-Application
was	O
founded	O
in	O
April	O
2012	O
by	O
Bryan	O
M	O
.	O
Clayton	O
,	O
Gene	O
Caballero	O
,	O
Zach	O
Hendrix	O
,	O
and	O
Ross	O
Brooks	O
.	O
</s>
<s>
Clayton	O
cited	O
Uber	B-Application
and	O
Airbnb	O
as	O
his	O
inspirations	O
for	O
the	O
company	O
,	O
stating	O
that	O
"	O
If	O
people	O
were	O
going	O
to	O
allow	O
strangers	O
to	O
sleep	O
in	O
their	O
own	O
beds	O
(	O
in	O
the	O
case	O
of	O
an	O
Airbnb	O
)	O
,	O
then	O
they	O
have	O
to	O
be	O
open	O
to	O
allowing	O
others	O
to	O
help	O
them	O
get	O
better	O
lawn	O
care.	O
"	O
</s>
<s>
In	O
order	O
to	O
encourage	O
brand	O
loyalty	O
,	O
GreenPal	B-Application
began	O
offering	O
complimentary	O
treats	O
and	O
customized	O
notes	O
for	O
homeowners	O
with	O
pets	O
.	O
</s>
<s>
From	O
2016	O
to	O
2017	O
,	O
GreenPal	B-Application
expanded	O
its	O
operations	O
,	O
and	O
launched	O
in	O
several	O
new	O
cities	O
such	O
as	O
Atlanta	O
,	O
Houston	O
,	O
and	O
Marietta	O
.	O
</s>
<s>
In	O
2019	O
,	O
GreenPal	B-Application
extended	O
its	O
operations	O
to	O
cities	O
such	O
as	O
Minneapolis	O
–	O
Saint	O
Paul	O
,	O
Detroit	B-Application
,	O
San	O
Diego	O
,	O
and	O
Spokane	O
,	O
Washington	O
.	O
</s>
<s>
GreenPal	B-Application
has	O
been	O
cited	O
as	O
an	O
example	O
of	O
economic	O
"	O
vaporization	O
"	O
,	O
wherein	O
physical	O
products	O
can	O
be	O
replaced	O
by	O
information	O
technologies	O
.	O
</s>
<s>
The	O
introduction	O
of	O
apps	O
like	O
GreenPal	B-Application
has	O
reduced	O
the	O
need	O
for	O
homeowners	O
to	O
purchase	O
landscaping	O
equipment	O
,	O
much	O
as	O
Uber	B-Application
diminished	O
the	O
need	O
for	O
individuals	O
to	O
own	O
cars	O
.	O
</s>
<s>
GreenPal	B-Application
's	O
app	O
functions	O
as	O
a	O
matchmaking	O
service	O
to	O
connect	O
professional	O
landscapers	O
with	O
local	O
homeowners	O
.	O
</s>
<s>
Nearby	O
landscapers	O
,	O
known	O
as	O
"	O
vendors	O
"	O
on	O
the	O
platform	O
,	O
are	O
then	O
able	O
to	O
bid	O
on	O
the	O
job	O
,	O
based	O
on	O
the	O
customers	O
 '	O
description	O
and	O
Google	B-Application
Earth	I-Application
images	O
of	O
their	O
yards	O
.	O
</s>
<s>
GreenPal	B-Application
screens	O
vendors	O
to	O
ensure	O
that	O
they	O
have	O
commercial	O
landscaping	O
equipment	O
and	O
references	O
,	O
and	O
requires	O
them	O
to	O
register	O
with	O
a	O
valid	O
social	O
security	O
number	O
and	O
bank	O
account	O
.	O
</s>
<s>
In	O
addition	O
to	O
work	O
such	O
as	O
lawnmowing	O
and	O
gardening	O
,	O
GreenPal	B-Application
's	O
vendors	O
also	O
offer	O
seasonal	O
services	O
such	O
as	O
snow	O
removal	O
.	O
</s>
