<s>
Googlefight	B-Application
is	O
a	O
now	O
defunct	O
website	O
that	O
outputs	O
a	O
comparison	O
of	O
the	O
number	O
of	O
search	B-Application
results	I-Application
returned	O
by	O
Google	B-Application
for	O
two	O
queries	O
,	O
presented	O
as	O
the	O
result	O
of	O
a	O
fight	O
.	O
</s>
<s>
Googlefight	B-Application
was	O
developed	O
by	O
Andrieu	O
with	O
two	O
friends	O
.	O
</s>
<s>
The	O
results	O
of	O
comparing	O
two	O
Google	B-Application
searches	O
are	O
presented	O
as	O
a	O
bar	O
graph	O
using	O
animated	O
HTML	B-Language
segments	O
,	O
presented	O
as	O
the	O
outcome	O
of	O
a	O
fight	O
.	O
</s>
<s>
Historically	O
the	O
results	O
were	O
displayed	O
graphically	O
in	O
a	O
mixed	O
Flash	B-Operating_System
and	O
JavaScript	B-Language
animation	O
,	O
with	O
two	O
animated	O
stick	O
figures	O
fighting	O
on	O
screen	O
after	O
the	O
queries	O
are	O
entered	O
and	O
before	O
an	O
animated	O
bar	O
graph	O
appeared	O
showing	O
the	O
results	O
.	O
</s>
<s>
Between	O
15	O
and	O
27	O
June	O
2015	O
,	O
the	O
website	O
was	O
updated	O
to	O
a	O
new	O
version	O
,	O
designed	O
by	O
Andrieu	O
,	O
which	O
the	O
About	O
page	O
stated	O
was	O
powered	O
by	O
Semrush	O
and	O
took	O
into	O
account	O
Google	B-Application
search	O
volume	O
as	O
well	O
as	O
the	O
number	O
of	O
results	O
returned	O
.	O
</s>
<s>
The	O
site	O
is	O
used	O
for	O
entertainment	O
,	O
for	O
example	O
comparing	O
Microsoft	O
and	O
Google	B-Application
,	O
with	O
Google	B-Application
the	O
winner	O
.	O
</s>
<s>
It	O
can	O
also	O
be	O
used	O
as	O
a	O
measure	O
of	O
competitiveness	O
;	O
Salam	O
Pax	O
posted	O
a	O
Googlefight	B-Application
result	O
between	O
himself	O
and	O
Raed	O
Jarrar	O
on	O
their	O
blog	O
in	O
2002	O
,	O
as	O
their	O
worldwide	O
readership	O
rose	O
in	O
the	O
prelude	O
to	O
the	O
2003	O
invasion	O
of	O
Iraq	O
.	O
</s>
<s>
Googlefight	B-Application
has	O
been	O
highlighted	O
as	O
an	O
example	O
of	O
a	O
site	O
making	O
money	O
from	O
contextual	O
advertising	O
,	O
as	O
well	O
as	O
one	O
that	O
derives	O
its	O
longevity	O
from	O
community	O
participation	O
(	O
in	O
this	O
case	O
,	O
the	O
always	O
changing	O
search	O
terms	O
)	O
.	O
</s>
