<s>
Google	B-Application
Trends	I-Application
is	O
a	O
website	O
by	O
Google	B-Application
that	O
analyzes	O
the	O
popularity	O
of	O
top	O
search	O
queries	O
in	O
Google	B-Application
Search	I-Application
across	O
various	O
regions	O
and	O
languages	O
.	O
</s>
<s>
On	O
August	O
5	O
,	O
2008	O
,	O
Google	B-Application
launched	O
Google	B-Application
Insights	I-Application
for	I-Application
Search	I-Application
,	O
a	O
more	O
sophisticated	O
and	O
advanced	O
service	O
displaying	O
search	O
trends	O
data	O
.	O
</s>
<s>
On	O
September	O
27	O
,	O
2012	O
,	O
Google	B-Application
merged	O
Google	B-Application
Insights	I-Application
for	I-Application
Search	I-Application
into	O
Google	B-Application
Trends	I-Application
.	O
</s>
<s>
Google	B-Application
Trends	I-Application
also	O
allows	O
the	O
user	O
to	O
compare	O
the	O
relative	O
search	O
volume	O
of	O
searches	O
between	O
two	O
or	O
more	O
terms	O
.	O
</s>
<s>
Originally	O
,	O
Google	B-Application
neglected	O
updating	O
Google	B-Application
Trends	I-Application
on	O
a	O
regular	O
basis	O
.	O
</s>
<s>
In	O
March	O
2007	O
,	O
internet	O
bloggers	O
noticed	O
that	O
Google	B-Application
had	O
not	O
added	O
new	O
data	O
since	O
November	O
2006	O
,	O
and	O
Trends	O
was	O
updated	O
within	O
a	O
week	O
.	O
</s>
<s>
Google	B-Application
did	O
not	O
update	O
Trends	O
from	O
March	O
until	O
July	O
30	O
,	O
and	O
only	O
after	O
it	O
was	O
blogged	O
about	O
,	O
again	O
.	O
</s>
<s>
Google	B-Application
now	O
claims	O
to	O
be	O
"	O
updating	O
the	O
information	O
provided	O
by	O
Google	B-Application
Trends	I-Application
daily	O
;	O
Hot	O
Trends	O
is	O
updated	O
hourly.	O
"	O
</s>
<s>
On	O
August	O
6	O
,	O
2008	O
,	O
Google	B-Application
launched	O
a	O
free	O
service	O
called	O
Insights	B-Application
for	I-Application
Search	I-Application
.	O
</s>
<s>
Insights	B-Application
for	I-Application
Search	I-Application
is	O
an	O
extension	O
of	O
Google	B-Application
Trends	I-Application
and	O
although	O
the	O
tool	O
is	O
meant	O
for	O
marketers	O
,	O
it	O
can	O
be	O
utilized	O
by	O
any	O
user	O
.	O
</s>
<s>
The	O
tool	O
allows	O
for	O
the	O
tracking	O
of	O
various	O
words	O
and	O
phrases	O
that	O
are	O
typed	O
into	O
Google	B-Application
's	I-Application
search-box	O
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
Insights	B-Application
for	I-Application
Search	I-Application
has	O
been	O
merged	O
into	O
Google	B-Application
Trends	I-Application
with	O
a	O
new	O
interface	O
.	O
</s>
<s>
In	O
a	O
series	O
of	O
articles	O
in	O
The	O
New	O
York	O
Times	O
,	O
Seth	O
Stephens-Davidowitz	O
used	O
Google	B-Application
Trends	I-Application
to	O
measure	O
a	O
variety	O
of	O
behaviors	O
.	O
</s>
<s>
He	O
also	O
used	O
Google	B-Application
data	O
,	O
along	O
with	O
other	O
sources	O
,	O
to	O
estimate	O
the	O
size	O
of	O
the	O
gay	O
population	O
.	O
</s>
<s>
Google	B-Application
Trends	I-Application
has	O
also	O
been	O
used	O
to	O
forecast	O
economic	O
indicators	O
and	O
financial	O
markets	O
,	O
and	O
analysis	O
of	O
Google	B-Application
Trends	I-Application
data	O
has	O
detected	O
regional	O
flu	O
outbreaks	O
before	O
conventional	O
monitoring	O
systems	O
.	O
</s>
<s>
Google	B-Application
Trends	I-Application
is	O
increasingly	O
used	O
in	O
ecological	O
and	O
conservation	O
studies	O
,	O
with	O
the	O
number	O
of	O
research	O
articles	O
growing	O
over	O
50%	O
per	O
year	O
.	O
</s>
<s>
Google	B-Application
Trends	I-Application
data	O
has	O
been	O
used	O
to	O
examine	O
trends	O
in	O
public	O
interest	O
and	O
awareness	O
on	O
biodiversity	O
and	O
conservation	O
issues	O
,	O
species	O
bias	O
in	O
conservation	O
project	O
,	O
and	O
identify	O
cultural	O
aspects	O
of	O
environmental	O
issues	O
.	O
</s>
<s>
The	O
data	O
obtained	O
from	O
Google	B-Application
Trends	I-Application
has	O
also	O
been	O
used	O
to	O
track	O
changes	O
in	O
the	O
timing	O
biological	O
processes	O
as	O
well	O
as	O
the	O
geographic	O
patterns	O
of	O
biological	O
invasion	O
.	O
</s>
<s>
A	O
2011	O
study	O
found	O
that	O
an	O
indicator	O
for	O
private	O
consumption	O
based	O
on	O
search	O
query	O
time	O
series	O
provided	O
by	O
Google	B-Application
Trends	I-Application
found	O
that	O
in	O
almost	O
all	O
conducted	O
forecasting	O
experiments	O
,	O
the	B-Application
Google	I-Application
indicator	O
outperformed	O
survey-based	O
indicators	O
.	O
</s>
<s>
that	O
Google	B-Application
Trends	I-Application
data	O
can	O
be	O
used	O
to	O
track	O
influenza-like	O
illness	O
in	O
a	O
population	O
.	O
</s>
<s>
A	O
more	O
sophisticated	O
model	O
for	O
inferring	O
influenza	O
rates	O
from	O
Google	B-Application
Trends	I-Application
,	O
capable	O
of	O
overcoming	O
the	O
mistakes	O
of	O
its	O
predecessors	O
has	O
been	O
proposed	O
by	O
Lampos	O
et	O
al	O
.	O
</s>
<s>
The	O
use	O
of	O
Google	B-Application
Trends	I-Application
to	O
study	O
a	O
wide	O
range	O
of	O
medical	O
topics	O
is	O
becoming	O
more	O
widespread	O
.	O
</s>
<s>
Further	O
research	O
should	O
extend	O
the	O
utility	O
of	O
Google	B-Application
Trends	I-Application
in	O
healthcare	O
.	O
</s>
<s>
that	O
there	O
is	O
a	O
correlation	O
between	O
Google	B-Application
Trends	I-Application
data	O
of	O
company	O
names	O
and	O
transaction	O
volumes	O
of	O
the	O
corresponding	O
stocks	O
on	O
a	O
weekly	O
time	O
scale	O
.	O
</s>
<s>
In	O
April	O
2012	O
,	O
Tobias	O
Preis	O
,	O
Helen	O
Susannah	O
Moat	O
,	O
H	O
.	O
Eugene	O
Stanley	O
and	O
Steven	O
R	O
.	O
Bishop	O
used	O
Google	B-Application
Trends	I-Application
data	O
to	O
demonstrate	O
that	O
Internet	O
users	O
from	O
countries	O
with	O
a	O
higher	O
per	O
capita	O
gross	O
domestic	O
product	O
(	O
GDP	O
)	O
are	O
more	O
likely	O
to	O
search	O
for	O
information	O
about	O
the	O
future	O
than	O
information	O
about	O
the	O
past	O
.	O
</s>
<s>
The	O
authors	O
of	O
the	O
study	O
examined	O
Google	B-Application
search	I-Application
queries	O
made	O
by	O
Internet	O
users	O
in	O
45	O
countries	O
in	O
2010	O
and	O
calculated	O
the	O
ratio	O
of	O
the	O
volume	O
of	O
searches	O
for	O
the	O
coming	O
year	O
(	O
‘	O
2011’	O
)	O
to	O
the	O
volume	O
of	O
searches	O
for	O
the	O
previous	O
year	O
(	O
‘	O
2009’	O
)	O
,	O
which	O
they	O
call	O
the	O
‘	O
future	O
orientation	O
index’	O
.	O
</s>
<s>
They	O
compared	O
the	O
future	O
orientation	O
index	O
to	O
the	O
per	O
capita	O
GDP	O
of	O
each	O
country	O
and	O
found	O
a	O
strong	O
tendency	O
for	O
countries	O
in	O
which	O
Google	B-Application
users	O
enquire	O
more	O
about	O
the	O
future	O
to	O
exhibit	O
a	O
higher	O
GDP	O
.	O
</s>
<s>
In	O
April	O
2013	O
,	O
Tobias	O
Preis	O
and	O
his	O
colleagues	O
Helen	O
Susannah	O
Moat	O
and	O
H	O
.	O
Eugene	O
Stanley	O
introduced	O
a	O
method	O
to	O
identify	O
online	O
precursors	O
for	O
stock	O
market	O
moves	O
,	O
using	O
trading	O
strategies	O
based	O
on	O
search	O
volume	O
data	O
provided	O
by	O
Google	B-Application
Trends	I-Application
.	O
</s>
<s>
Their	O
analysis	O
of	O
Google	B-Application
search	I-Application
volume	O
for	O
98	O
terms	O
of	O
varying	O
financial	O
relevance	O
,	O
published	O
in	O
Scientific	O
Reports	O
,	O
suggests	O
that	O
increases	O
in	O
search	O
volume	O
for	O
financially	O
relevant	O
search	O
terms	O
tend	O
to	O
precede	O
large	O
losses	O
in	O
financial	O
markets	O
.	O
</s>
<s>
In	O
2019	O
,	O
Tom	O
Cochran	O
,	O
from	O
public	O
relations	O
firm	O
720	O
Strategies	O
,	O
conducted	O
a	O
study	O
comparing	O
Google	B-Application
Trends	I-Application
to	O
political	O
polling	O
.	O
</s>
<s>
Using	O
Google	B-Application
Trends	I-Application
,	O
he	O
looked	O
into	O
the	O
relationship	O
between	O
polling	O
numbers	O
and	O
Google	B-Application
searches	I-Application
.	O
</s>
<s>
His	O
findings	O
concluded	O
that	O
,	O
while	O
polling	O
consists	O
of	O
far	O
smaller	O
sample	O
sizes	O
,	O
the	O
primary	O
difference	O
with	O
Google	B-Application
Trends	I-Application
is	O
that	O
it	O
only	O
demonstrates	O
intent	O
to	O
seek	O
information	O
.	O
</s>
<s>
Google	B-Application
search	I-Application
volume	O
was	O
higher	O
for	O
candidates	O
having	O
higher	O
polling	O
numbers	O
,	O
but	O
the	O
correlation	O
did	O
not	O
mean	O
increased	O
candidate	O
favorability	O
.	O
</s>
<s>
Research	O
also	O
shows	O
that	O
Google	B-Application
Trends	I-Application
can	O
be	O
used	O
to	O
forecast	O
stock	O
returns	O
and	O
volatility	O
over	O
a	O
short	O
horizon	O
.	O
</s>
<s>
Other	O
research	O
has	O
shown	O
that	O
Google	B-Application
Trends	I-Application
has	O
strong	O
predictive	O
power	O
for	O
macroeconomic	O
series	O
.	O
</s>
<s>
For	O
example	O
,	O
a	O
paper	O
published	O
in	O
2020	O
shows	O
that	O
a	O
large	O
panel	O
of	O
Google	B-Application
Trends	I-Application
predictors	O
can	O
forecast	O
employment	O
growth	O
in	O
the	O
United	O
States	O
at	O
both	O
the	O
national	O
and	O
state	O
level	O
with	O
a	O
relatively	O
high	O
degree	O
of	O
accuracy	O
even	O
a	O
year	O
in	O
advance	O
.	O
</s>
<s>
In	O
2020	O
,	O
it	O
was	O
shown	O
that	O
Google	B-Application
Trends	I-Application
data	O
can	O
exhibit	O
a	O
high	O
variability	O
when	O
queried	O
at	O
different	O
points	O
in	O
time	O
,	O
indicating	O
that	O
it	O
may	O
not	O
be	O
reliable	O
except	O
for	O
very	O
frequent	O
search	O
terms	O
due	O
to	O
sampling	O
,	O
and	O
relying	O
on	O
this	O
data	O
for	O
prediction	O
is	O
risky	O
.	O
</s>
<s>
Google	B-Application
has	O
incorporated	O
quota	O
limits	O
for	O
Trends	O
searches	O
.	O
</s>
<s>
It	O
has	O
been	O
reported	O
in	O
some	O
cases	O
that	O
this	O
quota	O
is	O
reached	O
very	O
quickly	O
if	O
one	O
is	O
not	O
logged	O
into	O
a	O
Google	B-Application
account	O
before	O
trying	O
to	O
access	O
the	O
Trends	O
service	O
.	O
</s>
<s>
Google	B-Application
Hot	I-Application
Trends	I-Application
is	O
an	O
addition	O
to	O
Google	B-Application
Trends	I-Application
which	O
displays	O
the	O
top	O
20	O
hot	O
,	O
i.e.	O
,	O
fastest	O
rising	O
,	O
searches	O
(	O
search-terms	O
)	O
of	O
the	O
past	O
hour	O
in	O
various	O
countries	O
.	O
</s>
<s>
Hot	O
Trends	O
can	O
be	O
installed	O
as	O
an	O
iGoogle	B-Application
Gadget	O
.	O
</s>
<s>
Hot	O
Trends	O
is	O
also	O
available	O
as	O
an	O
hourly	O
Atom	B-Application
web	B-General_Concept
feed	I-General_Concept
.	O
</s>
<s>
Since	O
2008	O
there	O
has	O
been	O
a	O
sub-section	O
of	O
Google	B-Application
Trends	I-Application
which	O
analyses	O
traffic	O
for	O
websites	O
,	O
rather	O
than	O
traffic	O
for	O
search	O
terms	O
.	O
</s>
<s>
The	B-Application
Google	B-Application
Trends	I-Application
for	O
Websites	O
became	O
unavailable	O
after	O
the	O
September	O
27	O
,	O
2012	O
,	O
release	O
of	O
the	O
new	O
Google	B-Application
Trends	I-Application
product	O
.	O
</s>
<s>
An	O
API	O
to	O
accompany	O
the	B-Application
Google	I-Application
Trends	O
service	O
was	O
announced	O
by	O
Marissa	O
Mayer	O
,	O
then	O
vice	O
president	O
of	O
search-products	O
and	O
user	O
experience	O
at	O
Google	B-Application
.	I-Application
</s>
<s>
A	O
group	O
of	O
researchers	O
at	O
Wellesley	O
College	O
examined	O
data	O
from	O
Google	B-Application
Trends	I-Application
and	O
analyzed	O
how	O
effective	O
a	O
tool	O
it	O
could	O
be	O
in	O
predicting	O
U.S.	O
Congress	O
elections	O
in	O
2008	O
and	O
2010	O
.	O
</s>
<s>
The	O
authors	O
conclude	O
that	O
,	O
compared	O
to	O
the	O
traditional	O
methods	O
of	O
election	O
forecasting	O
,	O
incumbency	O
and	O
New	O
York	O
Times	O
polls	O
,	O
and	O
even	O
in	O
comparison	O
with	O
random	O
chance	O
,	O
Google	B-Application
Trends	I-Application
did	O
not	O
prove	O
to	O
be	O
a	O
good	O
predictor	O
of	O
either	O
the	O
2008	O
or	O
2010	O
elections	O
.	O
</s>
<s>
Another	O
group	O
has	O
also	O
explored	O
possible	O
implications	O
for	O
financial	O
markets	O
and	O
suggested	O
possible	O
ways	O
to	O
combine	O
insights	O
from	O
Google	B-Application
Trends	I-Application
with	O
other	O
concepts	O
in	O
technical	O
analysis	O
.	O
</s>
