<s>
Google	B-Application
Surveys	I-Application
(	O
formerly	O
Google	B-Application
Consumer	I-Application
Surveys	I-Application
)	O
was	O
a	O
business	O
product	O
by	O
Google	B-Application
aimed	O
at	O
facilitating	O
customized	O
market	O
research	O
.	O
</s>
<s>
Released	O
in	O
2012	O
,	O
Google	B-Application
announced	O
in	O
September	O
2022	O
that	O
it	O
would	O
close	O
on	O
November	O
1	O
,	O
2022	O
.	O
</s>
<s>
This	O
product	O
was	O
designed	O
by	O
Google	B-Application
as	O
an	O
alternative	O
to	O
internet	O
pay	O
walls	O
for	O
websites	O
that	O
publish	O
content	O
.	O
</s>
<s>
The	O
program	O
was	O
launched	O
by	O
several	O
online	O
publishers	O
such	O
as	O
Pandora	B-Application
,	O
AdWeek	O
,	O
and	O
the	O
New	O
York	O
Daily	O
News	O
.	O
</s>
<s>
Google	B-Application
Surveys	I-Application
was	O
part	O
of	O
the	B-Application
Google	I-Application
Marketing	O
Platform	O
.	O
</s>
<s>
Google	B-Application
Surveys	I-Application
provided	O
both	O
a	O
web	O
interface	O
with	O
which	O
to	O
design	O
the	O
survey	O
as	O
well	O
as	O
the	O
audience	O
that	O
would	O
take	O
the	O
survey	O
.	O
</s>
<s>
Google	B-Application
received	O
money	O
from	O
business	O
customers	O
such	O
as	O
market	O
research	O
firms	O
and	O
small	O
businesses	O
who	O
create	O
the	O
surveys	O
.	O
</s>
<s>
In	O
addition	O
to	O
the	O
paid	O
services	O
,	O
Google	B-Application
also	O
offered	O
a	O
free	O
survey	O
for	O
websites	O
with	O
predefined	O
questions	O
targeted	O
at	O
people	O
visiting	O
the	O
website	O
.	O
</s>
<s>
On	O
February	O
19	O
,	O
2015	O
,	O
Google	B-Application
announced	O
Consumer	O
Surveys	O
as	O
a	O
platform	O
for	O
publishers	O
to	O
monetize	O
their	O
online	O
content	O
.	O
</s>
<s>
On	O
October	O
19	O
,	O
2016	O
,	O
Google	B-Application
announced	O
that	O
it	O
had	O
renamed	O
the	O
product	O
from	O
Google	B-Application
Consumer	I-Application
Surveys	I-Application
to	O
Google	B-Application
Surveys	I-Application
and	O
was	O
moving	O
it	O
to	O
part	O
of	O
the	B-Application
Google	I-Application
Analytics	O
product	O
suite	O
.	O
</s>
<s>
In	O
September	O
2022	O
,	O
Google	B-Application
announced	O
that	O
Google	B-Application
Surveys	I-Application
would	O
close	O
on	O
November	O
1	O
,	O
2022	O
.	O
</s>
<s>
Notable	O
uses	O
of	O
Google	B-Application
Surveys	I-Application
included	O
voter	O
information	O
tools	O
and	O
behavior	O
surveys	O
of	O
holiday	O
travelers	O
.	O
</s>
<s>
Google	B-Application
Surveys	I-Application
published	O
voter	O
opinion	O
polls	O
leading	O
up	O
to	O
the	O
2012	O
US	O
presidential	O
elections	O
.	O
</s>
<s>
According	O
to	O
New	O
York	O
Times	O
 '	O
blogger	O
and	O
statistician	O
Nate	O
Silver	O
,	O
the	B-Application
Google	I-Application
Surveys	O
 '	O
election	O
polls	O
were	O
ranked	O
second	O
in	O
terms	O
of	O
reliability	O
and	O
lack	O
of	O
bias	O
in	O
predicting	O
election	O
results	O
.	O
</s>
<s>
Pew	O
Research	O
Center	O
conducted	O
a	O
series	O
of	O
tests	O
to	O
evaluate	O
Google	B-Application
Surveys	I-Application
in	O
consultation	O
with	O
Google	B-Application
.	I-Application
</s>
<s>
In	O
November	O
2012	O
,	O
Pew	O
independently	O
published	O
an	O
analysis	O
of	O
the	O
results	O
up	O
to	O
that	O
point	O
which	O
stated	O
in	O
part	O
that	O
a	O
"	O
comparison	O
of	O
several	O
demographic	O
questions	O
asked	O
by	O
Pew	O
Research	O
indicates	O
that	O
the	B-Application
Google	I-Application
Consumer	O
Surveys	O
sample	O
appears	O
to	O
conform	O
closely	O
to	O
the	O
demographic	O
composition	O
of	O
the	O
overall	O
internet	O
population	O
"	O
.	O
</s>
<s>
Google	B-Application
Surveys	I-Application
has	O
been	O
compared	O
to	O
SurveyMonkey	O
(	O
which	O
also	O
offers	O
both	O
a	O
survey	O
creation	O
interface	O
as	O
well	O
as	O
a	O
way	O
to	O
purchase	O
an	O
audience	O
)	O
,	O
where	O
it	O
was	O
praised	O
for	O
its	O
low	O
cost	O
per	O
response	O
but	O
was	O
found	O
to	O
have	O
less	O
flexibility	O
in	O
designing	O
the	O
survey	O
.	O
</s>
<s>
Google	B-Application
also	O
reviewed	O
Google	B-Application
Surveys	I-Application
in	O
a	O
white	O
paper	O
,	O
concluding	O
that	O
"	O
Google	B-Application
Consumer	I-Application
Surveys	I-Application
can	O
be	O
used	O
in	O
place	O
of	O
more	O
traditional	O
Internet-based	O
panels	O
without	O
sacrificing	O
accuracy	O
"	O
while	O
also	O
stating	O
that	O
"[s]ince	O
Google	B-Application
Consumer	I-Application
Surveys	I-Application
only	O
allows	O
one-question	O
or	O
screening	O
two-question	O
surveys	O
,	O
analysis	O
of	O
the	O
relationships	O
between	O
survey	O
questions	O
are	O
difficult	O
or	O
sometimes	O
not	O
even	O
possible	O
"	O
.	O
</s>
