<s>
Google	B-Application
Store	I-Application
is	O
a	O
hardware	B-Architecture
retail	O
store	O
operated	O
by	O
Google	B-Application
that	O
sells	O
Google	B-Device
Pixel	I-Device
devices	O
,	O
Google	B-Device
Nest	I-Device
products	O
,	O
Chromecast	B-Device
dongles	O
,	O
Fitbit	B-Application
devices	O
,	O
and	O
accessories	O
such	O
as	O
earbuds	B-Device
,	O
phone	O
cases	O
,	O
chargers	B-Application
,	O
and	O
keyboards	B-Device
.	O
</s>
<s>
It	O
also	O
sold	O
Nexus	B-Device
,	O
Daydream	B-Application
,	O
Stadia	B-Application
and	O
Cardboard	B-Device
devices	O
until	O
their	O
discontinuations	O
.	O
</s>
<s>
Google	B-Application
Store	I-Application
sells	O
products	O
made	O
by	O
Google	B-Application
or	O
made	O
in	O
collaboration	O
with	O
that	O
company	O
.	O
</s>
<s>
It	O
was	O
introduced	O
on	O
March	O
11	O
,	O
2015	O
,	O
and	O
replaced	O
the	O
Devices	O
section	O
of	O
Google	B-Application
Play	I-Application
as	O
Google	B-Application
's	I-Application
hardware	B-Architecture
retailer	O
.	O
</s>
<s>
It	O
is	O
overseen	O
by	O
Ana	O
Corrales	O
,	O
who	O
is	O
also	O
the	O
COO	O
of	O
Google	B-Application
's	I-Application
Devices	O
&	O
Services	O
division	O
.	O
</s>
<s>
Google	B-Application
has	O
experimented	O
with	O
physical	O
locations	O
as	O
well	O
.	O
</s>
<s>
In	O
October	O
2016	O
,	O
it	O
opened	O
a	O
pop-up	O
shop	O
in	O
New	O
York	O
City	O
to	O
display	O
its	O
then-recently	O
announced	O
hardware	B-Architecture
products	O
,	O
and	O
the	O
following	O
month	O
it	O
opened	O
"	O
Google	B-Application
Shops	O
"	O
,	O
store-within-a-store	O
locations	O
at	O
select	O
Best	O
Buy	O
stores	O
in	O
Canada	O
.	O
</s>
<s>
In	O
2021	O
,	O
Google	B-Application
announced	O
that	O
they	O
would	O
be	O
opening	O
a	O
physical	O
Google	B-Application
Store	I-Application
as	O
part	O
of	O
its	O
Chelsea	O
Market	O
campus	O
in	O
New	O
York	O
City	O
,	O
which	O
opened	O
on	O
June	O
17	O
.	O
</s>
<s>
On	O
the	O
Internet	O
,	O
the	B-Application
Google	I-Application
Store	O
replaced	O
the	O
Devices	O
section	O
on	O
the	B-Application
Google	I-Application
Play	O
website	O
.	O
</s>
<s>
In	O
March	O
2015	O
,	O
Google	B-Application
opened	O
a	O
store-within-a-store	O
within	O
a	O
branch	O
of	O
British	O
electrical	O
retailer	O
Currys	O
,	O
at	O
Tottenham	O
Court	O
Road	O
,	O
London	O
.	O
</s>
<s>
In	O
October	O
2016	O
,	O
Google	B-Application
opened	O
Made	O
by	O
Google	B-Application
,	O
a	O
temporary	O
pop-up	O
showroom	O
in	O
the	O
SoHo	O
neighborhood	O
of	O
New	O
York	O
City	O
.	O
</s>
<s>
The	O
space	O
offered	O
a	O
glimpse	O
at	O
hardware	B-Architecture
products	O
the	O
company	O
had	O
recently	O
developed	O
,	O
including	O
the	O
Pixel	B-Device
smartphone	O
,	O
Google	B-Device
Home	I-Device
smart	O
speaker	O
,	O
and	O
Daydream	B-Application
View	I-Application
virtual	O
reality	O
headset	O
.	O
</s>
<s>
In	O
November	O
2016	O
,	O
Google	B-Application
opened	O
"	O
Google	B-Application
Shop	O
"	O
,	O
a	O
store-within-a-store	O
where	O
Google	B-Application
displays	O
its	O
hardware	B-Architecture
products	O
.	O
</s>
<s>
The	B-Application
Google	I-Application
Shops	O
,	O
available	O
at	O
select	O
Best	O
Buy	O
locations	O
in	O
Canada	O
,	O
gives	O
Google	B-Application
a	O
retail	O
presence	O
that	O
's	O
"	O
been	O
key	O
to	O
building	O
a	O
premium	O
mobile	O
device	O
customer	O
base	O
that	O
’s	O
sizable	O
and	O
loyal	O
,	O
and	O
it	O
’s	O
not	O
something	O
Google	B-Application
has	O
really	O
had	O
with	O
its	O
previous	O
Nexus	B-Device
program	O
"	O
.	O
</s>
<s>
The	O
Shops	O
are	O
"	O
distinctly	O
Google	B-Application
"	O
,	O
with	O
visual	O
aesthetics	O
featuring	O
"	O
light	O
wood	O
grain	O
and	O
gray	O
fabric	O
pairing	O
up	O
with	O
playful	O
hints	O
of	O
bright	O
colors	O
"	O
,	O
along	O
with	O
"	O
custom-created	O
modular	O
furniture	O
that	O
nests	B-Application
when	O
standing	O
room	O
is	O
limited	O
,	O
but	O
can	O
easily	O
accommodate	O
,	O
say	O
,	O
a	O
small	O
group	O
of	O
students	O
with	O
stool	O
seating	O
in	O
a	O
pinch	O
"	O
.	O
</s>
<s>
In	O
a	O
comment	O
to	O
TechCrunch	O
,	O
Janell	O
Fischer	O
,	O
Google	B-Application
's	I-Application
Director	O
of	O
Retail	O
Marketing	O
,	O
said	O
that	O
"	O
We	O
love	O
it	O
when	O
people	O
can	O
come	O
in	O
,	O
discover	O
,	O
play	O
and	O
have	O
fun	O
and	O
it	O
just	O
happens	O
to	O
be	O
with	O
technology	O
.	O
</s>
<s>
Each	O
Google	B-Application
Shop	O
"	O
could	O
have	O
unique	O
digital	O
content	O
tailored	O
to	O
the	O
city	O
wherein	O
it	O
resides	O
"	O
.	O
</s>
<s>
In	O
May	O
2021	O
,	O
Google	B-Application
announced	O
that	O
it	O
would	O
be	O
opening	O
a	O
physical	O
retail	O
store	O
as	O
part	O
of	O
its	O
Chelsea	O
Market	O
campus	O
in	O
New	O
York	O
City	O
,	O
next	O
to	O
its	O
New	O
York	O
offices	O
.	O
</s>
<s>
Similar	O
to	O
the	O
Apple	O
Store	O
,	O
the	B-Application
Google	I-Application
Store	O
Chelsea	O
showcases	O
Google	B-Application
's	I-Application
hardware	B-Architecture
products	O
including	O
Pixel	B-Device
,	O
Nest	B-Application
,	O
Chromecast	B-Device
,	O
Fitbit	B-Application
,	O
and	O
Pixelbook	O
devices	O
,	O
subscription	O
services	O
such	O
as	O
Google	B-Application
Stadia	I-Application
and	O
Google	B-Application
Fi	O
Wireless	O
,	O
software	O
products	O
such	O
as	O
Google	B-Application
Translate	I-Application
and	O
Google	B-Application
Duo	I-Application
,	O
as	O
well	O
as	O
exclusive	O
merchandise	O
.	O
</s>
<s>
In	O
May	O
2022	O
,	O
Google	B-Application
announced	O
during	O
the	O
2022	O
Google	B-Application
I/O	I-Application
keynote	O
that	O
a	O
second	O
physical	O
Google	B-Application
Store	I-Application
would	O
open	O
in	O
Williamsburg	O
,	O
Brooklyn	O
.	O
</s>
<s>
Google	B-Application
Store	I-Application
received	O
the	O
2016	O
Webby	O
Award	O
in	O
the	O
Consumer	O
Electronics	O
category	O
.	O
</s>
