<s>
Google	B-Application
Shopping	I-Application
,	O
formerly	O
Google	B-Application
Product	I-Application
Search	I-Application
,	O
Google	B-Application
Products	I-Application
and	O
Froogle	B-Application
,	O
is	O
a	O
Google	B-Application
service	O
created	O
by	O
Craig	O
Nevill-Manning	O
which	O
allows	O
users	O
to	O
search	O
for	O
products	O
on	O
online	O
shopping	O
websites	O
and	O
compare	O
prices	O
between	O
different	O
vendors	O
.	O
</s>
<s>
Google	B-Application
announced	O
at	O
its	O
Marketing	O
Live	O
event	O
in	O
May	O
2019	O
that	O
the	O
new	O
Google	B-Application
Shopping	I-Application
will	O
integrate	O
the	O
existing	O
Google	B-Application
Express	O
marketplace	O
into	O
a	O
revamped	O
shopping	O
experience	O
.	O
</s>
<s>
In	O
the	O
US	O
,	O
Google	B-Application
Shopping	I-Application
is	O
accessible	O
from	O
the	O
web	O
and	O
mobile	O
apps	O
,	O
available	O
on	O
Android	O
and	O
iOS	O
.	O
</s>
<s>
Google	B-Application
Shopping	I-Application
is	O
also	O
available	O
in	O
France	O
,	O
accessible	O
from	O
the	O
web	O
only	O
.	O
</s>
<s>
Like	O
its	O
predecessor	O
,	O
Google	B-Application
Shopping	I-Application
is	O
free	O
and	O
requires	O
a	O
personal	O
Google	B-Application
account	O
in	O
order	O
to	O
purchase	O
from	O
the	O
platform	O
.	O
</s>
<s>
A	O
colored	O
price	O
tag	O
icon	O
replaces	O
the	O
parachute	O
icon	O
from	O
Google	B-Application
Express	O
.	O
</s>
<s>
On	O
the	O
web	O
,	O
shoppers	O
can	O
either	O
go	O
to	O
the	B-Application
Google	I-Application
Search	O
homepage	O
to	O
enter	O
a	O
search	O
query	O
and	O
then	O
select	O
the	O
Shopping	O
tab	O
under	O
the	O
navigation	O
bar	O
,	O
or	O
go	O
directly	O
to	O
the	B-Application
Google	I-Application
Shopping	O
site	O
to	O
search	O
for	O
specific	O
items	O
,	O
browse	O
departments	O
,	O
and	O
see	O
trending	O
items	O
and	O
promotional	O
offers	O
.	O
</s>
<s>
The	B-Application
Google	I-Application
Shopping	O
mobile	O
app	O
opens	O
directly	O
to	O
the	O
shopping	O
homepage	O
,	O
where	O
shoppers	O
can	O
similarly	O
search	O
or	O
browse	O
,	O
and	O
access	O
their	O
shopping	O
lists	O
,	O
order	O
history	O
and	O
notification	O
settings	O
.	O
</s>
<s>
Currently	O
,	O
the	O
product	O
inventory	O
available	O
on	O
the	O
app	O
is	O
less	O
robust	O
than	O
what	O
is	O
available	O
on	O
the	O
web	O
,	O
since	O
it	O
currently	O
reflects	O
items	O
shoppers	O
can	O
only	O
buy	O
directly	O
on	O
Google	B-Application
.	I-Application
</s>
<s>
In	O
addition	O
to	O
shopping	O
from	O
well-known	O
online	O
stores	O
,	O
users	O
can	O
shop	O
with	O
confidence	O
at	O
lesser-known	O
online	O
stores	O
when	O
they	O
choose	O
to	O
buy	O
directly	O
on	O
Google	B-Application
,	O
which	O
includes	O
a	O
Google-backed	O
guarantee	O
.	O
</s>
<s>
The	O
guarantee	O
includes	O
Google	B-Application
customer	O
support	O
,	O
available	O
7	O
days	O
a	O
week	O
,	O
and	O
added	O
assistance	O
if	O
the	O
order	O
is	O
late	O
,	O
if	O
something	O
is	O
wrong	O
with	O
the	O
shipment	O
,	O
and	O
to	O
simplify	O
the	O
return	O
and	O
refund	O
process	O
-	O
regardless	O
of	O
the	O
seller	O
.	O
</s>
<s>
When	O
on	O
the	O
web	O
,	O
shoppers	O
can	O
identify	O
products	O
they	O
can	O
buy	O
on	O
Google	B-Application
by	O
either	O
looking	O
for	O
the	O
colored	O
cart	O
icon	O
within	O
a	O
product	O
image	O
,	O
or	O
by	O
selecting	O
the	O
Buy	O
on	O
Google	B-Application
filter	O
.	O
</s>
<s>
Shoppers	O
can	O
see	O
personalized	O
product	O
recommendations	O
and	O
promotional	O
offers	O
on	O
the	B-Application
Google	I-Application
Shopping	O
homepage	O
depending	O
on	O
their	O
Google	B-Application
account	O
settings	O
.	O
</s>
<s>
Over	O
the	O
coming	O
year	O
,	O
additional	O
shopping	O
capabilities	O
will	O
be	O
rolled-out	O
and	O
tied	O
into	O
other	O
Google	B-Application
products	I-Application
and	O
platforms	O
in	O
order	O
to	O
simplify	O
a	O
shopper	O
's	O
buying	O
journey	O
.	O
</s>
<s>
Originally	O
,	O
the	O
service	O
listed	O
prices	O
submitted	O
by	O
merchants	O
,	O
and	O
was	O
monetized	O
through	O
AdWords	B-Application
advertising	O
like	O
other	O
Google	B-Application
services	O
.	O
</s>
<s>
However	O
,	O
in	O
May	O
2012	O
,	O
Google	B-Application
announced	O
that	O
the	O
service	O
(	O
which	O
was	O
also	O
immediately	O
renamed	O
Google	B-Application
Shopping	I-Application
)	O
would	O
shift	O
in	O
late-2012	O
to	O
a	O
paid	O
model	O
where	O
merchants	O
would	O
have	O
to	O
pay	O
the	O
company	O
in	O
order	O
to	O
list	O
their	O
products	O
on	O
the	O
service	O
.	O
</s>
<s>
In	O
June	O
2017	O
,	O
Google	B-Application
Shopping	I-Application
was	O
fined	O
a	O
record	O
€2.4	O
billion	O
by	O
the	O
EU	O
Commission	O
for	O
giving	O
its	O
own	O
online	O
shopping	O
services	O
top	O
priority	O
in	O
search	O
results	O
.	O
</s>
<s>
Created	O
by	O
Craig	O
Nevill-Manning	O
and	O
launched	O
in	O
December	O
2002	O
,	O
Froogle	B-Application
was	O
different	O
from	O
most	O
other	O
price	O
comparison	O
services	O
in	O
that	O
it	O
used	O
Google	B-Application
's	I-Application
web	B-Application
crawler	I-Application
to	O
index	O
product	O
data	O
from	O
the	O
websites	O
of	O
vendors	O
instead	O
of	O
using	O
paid	O
submissions	O
.	O
</s>
<s>
As	O
with	O
Google	B-Application
Search	I-Application
,	O
Froogle	B-Application
was	O
instead	O
monetized	O
using	O
Google	B-Application
's	I-Application
AdWords	B-Application
keyword	O
advertising	O
platform	O
.	O
</s>
<s>
With	O
its	O
re-branding	O
as	O
Google	B-Application
Product	I-Application
Search	I-Application
,	O
the	O
service	O
was	O
modified	O
to	O
emphasize	O
integration	O
with	O
Google	B-Application
Search	I-Application
;	O
listings	O
from	O
the	O
service	O
could	O
now	O
appear	O
alongside	O
web	O
search	O
results	O
.	O
</s>
<s>
Google	B-Application
prominently	O
featured	O
the	O
service	O
result	O
in	O
Google	B-Application
Search	I-Application
starting	O
in	O
January	O
2008	O
in	O
Germany	O
and	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
Alongside	O
the	O
announcement	O
of	O
an	O
immediate	O
re-brand	O
to	O
Google	B-Application
Shopping	I-Application
on	O
May	O
31	O
,	O
2012	O
,	O
Google	B-Application
also	O
announced	O
that	O
in	O
late	O
2012	O
,	O
it	O
would	O
change	O
the	O
service	O
to	O
use	O
a	O
"	O
pay-to-play	O
"	O
model	O
,	O
where	O
merchants	O
would	O
have	O
to	O
pay	O
Google	B-Application
to	O
list	O
their	O
products	O
on	O
the	O
service	O
,	O
with	O
results	O
influenced	O
by	O
both	O
relevance	O
and	O
the	O
bid	O
amounts	O
they	O
pay	O
.	O
</s>
<s>
Google	B-Application
justified	O
the	O
move	O
by	O
stating	O
that	O
it	O
would	O
allow	O
the	O
service	O
to	O
"	O
deliver	O
the	O
best	O
answers	O
for	O
people	O
searching	O
for	O
products	O
and	O
help	O
connect	O
merchants	O
with	O
the	O
right	O
customers.	O
"	O
</s>
<s>
Microsoft	O
's	O
Bing	B-Application
also	O
attacked	O
the	O
move	O
in	O
an	O
advertising	O
campaign	O
known	O
as	O
"	O
Scroogled	O
,	O
"	O
which	O
called	O
Google	B-Application
out	O
for	O
using	O
"	O
deceptive	O
advertising	O
practices	O
"	O
and	O
suggesting	O
that	O
users	O
use	O
its	O
competing	O
Bing	B-Application
Shopping	O
service	O
instead	O
.	O
</s>
<s>
Google	B-Application
also	O
revealed	O
plans	O
to	O
integrate	O
Google	B-Application
Catalogs	I-Application
with	O
Google	B-Application
Shopping	I-Application
,	O
to	O
give	O
users	O
"	O
more	O
ways	O
to	O
find	O
ideas	O
and	O
inspiration	O
as	O
you	O
shop	O
and	O
engage	O
with	O
your	O
favorite	O
brand.	O
"	O
</s>
<s>
In	O
June	O
2017	O
,	O
Google	B-Application
Shopping	I-Application
was	O
fined	O
a	O
record	O
€2.4	O
billion	O
by	O
the	O
EU	O
Commission	O
for	O
giving	O
its	O
own	O
online	O
shopping	O
services	O
top	O
priority	O
in	O
search	O
results	O
.	O
</s>
<s>
Initial	O
case	O
studies	O
on	O
the	O
impact	O
of	O
Shopping	O
Actions	O
vs	O
Google	B-Application
Shopping	I-Application
alone	O
show	O
positive	O
results	O
,	O
with	O
higher	O
Average	O
Order	O
Value	O
,	O
increase	O
in	O
basket	O
size	O
,	O
and	O
higher	O
revenue	O
to	O
merchants	O
.	O
</s>
<s>
Google	B-Application
Shopping	I-Application
was	O
originally	O
known	O
as	O
Froogle	B-Application
,	O
a	O
pun	B-Application
on	O
the	O
term	O
"	O
frugal.	O
"	O
</s>
<s>
On	O
April	O
18	O
,	O
2007	O
,	O
the	O
product	O
was	O
renamed	O
Google	B-Application
Product	I-Application
Search	I-Application
;	O
the	O
original	O
name	O
was	O
dropped	O
due	O
to	O
concerns	O
surrounding	O
internationalization	O
,	O
people	O
not	O
understanding	O
the	O
pun	B-Application
or	O
understanding	O
what	O
the	O
service	O
was	O
actually	O
about	O
,	O
and	O
concerns	O
related	O
to	O
the	O
company	O
's	O
trademark	O
infringement	O
lawsuit	O
against	O
competing	O
website	O
Froogles	B-Application
.	O
</s>
<s>
On	O
May	O
31	O
,	O
2012	O
,	O
the	O
product	O
was	O
renamed	O
to	O
Google	B-Application
Shopping	I-Application
.	O
</s>
<s>
The	O
URL	O
"	O
froogle.com	O
 "	O
remains	O
as	O
a	O
redirect	O
to	O
Google	B-Application
Shopping	I-Application
's	O
website	O
.	O
</s>
<s>
On	O
June	O
27	O
,	O
2017	O
,	O
the	O
European	O
Commissioner	O
for	O
Competition	O
,	O
Margrethe	O
Vestager	O
,	O
fined	O
Google	B-Application
€2.4	O
billion	O
for	O
breaching	O
EU	O
antitrust	O
rules	O
.	O
</s>
<s>
Google	B-Application
was	O
found	O
to	O
have	O
abused	O
its	O
market	O
dominance	O
as	O
a	O
search	O
engine	O
by	O
giving	O
illegal	O
advantages	O
to	O
another	O
Google	B-Application
product	O
,	O
its	O
own	O
comparison	O
shopping	O
service	O
.	O
</s>
<s>
According	O
to	O
the	O
European	O
Commission	O
,	O
Google	B-Application
started	O
giving	O
its	O
own	O
Froogle	B-Application
significantly	O
better	O
treatment	O
than	O
rivals	O
as	O
early	O
as	O
2008	O
.	O
</s>
<s>
Further	O
damage	O
payments	O
may	O
have	O
to	O
be	O
required	O
from	O
Google	B-Application
should	O
it	O
not	O
comply	O
with	O
European	O
antitrust	O
rules	O
within	O
90	O
days	O
.	O
</s>
<s>
Google	B-Application
Shopping	I-Application
is	O
currently	O
available	O
in	O
121	O
countries	O
and	O
territories	O
:	O
</s>
