<s>
Google	B-Application
Reader	I-Application
was	O
an	O
RSS/Atom	O
feed	B-Application
aggregator	I-Application
operated	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
It	O
was	O
created	O
in	O
early	O
2005	O
by	O
Google	B-Application
engineer	O
Chris	O
Wetherell	O
and	O
launched	O
on	O
October	O
7	O
,	O
2005	O
,	O
through	O
Google	B-Application
Labs	I-Application
.	O
</s>
<s>
Google	B-Application
Reader	I-Application
grew	O
in	O
popularity	O
to	O
support	O
a	O
number	O
of	O
programs	O
which	O
used	O
it	O
as	O
a	O
platform	O
for	O
serving	O
news	O
and	O
information	O
to	O
people	O
.	O
</s>
<s>
Google	B-Application
closed	O
Google	B-Application
Reader	I-Application
on	O
July	O
1	O
,	O
2013	O
,	O
citing	O
declining	O
use	O
.	O
</s>
<s>
After	O
working	O
at	O
Google	B-Application
he	O
began	O
a	O
similar	O
project	O
with	O
a	O
small	O
team	O
that	O
launched	O
an	O
improved	O
product	O
on	O
October	O
7	O
,	O
2005	O
,	O
as	O
Google	B-Application
Reader	I-Application
.	O
</s>
<s>
In	O
September	O
2006	O
Google	B-Application
announced	O
a	O
redesign	O
for	O
Reader	O
that	O
included	O
new	O
features	O
such	O
as	O
unread	O
counts	O
,	O
the	O
ability	O
to	O
"	O
mark	O
all	O
as	O
read	O
"	O
,	O
a	O
new	O
folder-based	O
navigation	O
,	O
and	O
an	O
expanded	O
view	O
so	O
people	O
could	O
quickly	O
scan	O
over	O
several	O
items	O
at	O
once	O
.	O
</s>
<s>
In	O
January	O
2007	O
Google	B-Application
added	O
video	O
content	O
from	O
YouTube	O
and	O
Google	B-Application
Video	O
to	O
Reader	O
.	O
</s>
<s>
In	O
September	O
2007	O
product	O
marketing	O
manager	O
Kevin	O
Systrom	O
(	O
later	O
,	O
founder	O
of	O
Instagram	B-Application
)	O
announced	O
that	O
Google	B-Application
Reader	I-Application
had	O
graduated	O
out	O
of	O
Google	B-Application
Labs	I-Application
.	O
</s>
<s>
On	O
March	O
13	O
,	O
2013	O
,	O
Google	B-Application
announced	O
they	O
were	O
discontinuing	O
Google	B-Application
Reader	I-Application
,	O
stating	O
the	O
product	O
had	O
a	O
loyal	O
but	O
declining	O
following	O
,	O
and	O
they	O
wanted	O
to	O
focus	O
on	O
fewer	O
products	O
.	O
</s>
<s>
They	O
gave	O
users	O
a	O
sunset	B-Application
period	I-Application
until	O
July	O
1	O
,	O
2013	O
,	O
to	O
move	O
their	O
data	O
and	O
suggested	O
:	O
"	O
If	O
you	O
want	O
to	O
retain	O
your	O
Reader	O
data	O
,	O
including	O
subscriptions	O
,	O
you	O
can	O
do	O
so	O
through	O
Google	O
Takeout.	O
"	O
</s>
<s>
After	O
the	O
closure	O
announcement	O
,	O
Feedly	B-Application
said	O
that	O
more	O
than	O
500,000	O
new	O
users	O
had	O
joined	O
them	O
in	O
the	O
following	O
48hours	O
,	O
and	O
3million	O
in	O
the	O
following	O
two	O
weeks	O
.	O
</s>
<s>
In	O
response	O
to	O
the	O
planned	O
closure	O
,	O
Digg	B-Application
also	O
announced	O
plans	O
to	O
build	O
a	O
Google	B-Application
Reader	I-Application
replacement	O
,	O
rebuilding	O
its	O
API	O
and	O
adding	O
features	O
to	O
take	O
advantage	O
of	O
the	O
implicit	O
recommendations	O
of	O
social	O
network	O
activity	O
.	O
</s>
<s>
Several	O
petitions	O
were	O
started	O
to	O
keep	O
Google	B-Application
Reader	I-Application
running	O
,	O
including	O
one	O
on	O
Change.org	B-Application
with	O
over	O
100,000	O
signatures	O
.	O
</s>
<s>
Instapaper	B-Application
developer	O
Marco	O
Arment	O
speculated	O
that	O
the	O
real	O
reason	O
for	O
the	O
closure	O
was	O
to	O
try	O
to	O
keep	O
everyone	O
reading	O
and	O
sharing	O
information	O
using	O
the	O
now	O
defunct	O
Google+	B-Application
,	O
and	O
that	O
it	O
signaled	O
the	O
end	O
of	O
the	O
era	O
of	O
unrestricted	O
and	O
interoperable	O
web	O
services	O
like	O
RSS	O
from	O
large	O
organizations	O
like	O
Google	B-Application
,	O
Facebook	O
,	O
and	O
Twitter	O
.	O
</s>
<s>
In	O
2022	O
,	O
Techdirt	O
called	O
the	O
discontinuation	O
of	O
Google	B-Application
Reader	I-Application
"	O
one	O
of	O
the	O
defining	O
moments	O
in	O
the	O
shift	O
from	O
a	O
more	O
distributed	O
,	O
independent	O
web	O
to	O
one	O
that	O
is	O
controlled	O
by	O
a	O
few	O
large	O
companies.	O
"	O
</s>
<s>
Reader	O
's	O
interface	O
evolved	O
several	O
times	O
from	O
an	O
early	O
version	O
,	O
described	O
by	O
a	O
Google	B-Application
designer	O
who	O
helped	O
work	O
on	O
the	O
revision	O
as	O
a	O
"	O
river	O
"	O
of	O
news	O
,	O
to	O
various	O
experiences	O
optimized	O
for	O
a	O
wide	O
range	O
of	O
devices	O
,	O
from	O
browsers	B-Application
to	O
the	O
Wii	O
video	O
game	O
console	O
.	O
</s>
<s>
In	O
late	O
2008	O
,	O
Google	B-Application
Reader	I-Application
had	O
a	O
significant	O
upgrade	O
to	O
its	O
user	O
experience	O
and	O
design	O
.	O
</s>
<s>
Led	O
by	O
Google	B-Application
designer	O
Jenna	O
Bilotta	O
,	O
the	O
interface	O
now	O
included	O
a	O
cleaner	O
visual	O
style	O
,	O
collapsible	O
navigation	O
,	O
"	O
Friends	O
"	O
navigation	O
,	O
the	O
ability	O
to	O
hide	O
unread	O
counts	O
,	O
and	O
feed	O
bundles	O
.	O
</s>
<s>
Some	O
of	O
the	O
features	O
of	O
Google	B-Application
Reader	I-Application
in	O
2013	O
were	O
:	O
</s>
<s>
import	O
and	O
export	O
subscription	O
lists	O
as	O
an	O
OPML	B-Application
file	O
.	O
</s>
<s>
Users	O
could	O
subscribe	O
to	O
feeds	O
using	O
either	O
Google	B-Application
Reader	I-Application
's	O
search	O
function	O
,	O
or	O
by	O
entering	O
in	O
the	O
exact	O
URL	O
of	O
the	O
RSS	O
or	O
Atom	O
feed	O
.	O
</s>
<s>
From	O
2007	O
to	O
2011	O
,	O
items	O
in	O
Google	B-Application
Reader	I-Application
could	O
be	O
shared	O
with	O
other	O
Web	O
users	O
.	O
</s>
<s>
In	O
December	O
2007	O
,	O
Google	B-Application
changed	O
the	O
sharing	O
policy	O
so	O
that	O
items	O
the	O
user	O
marked	O
as	O
shared	O
were	O
automatically	O
visible	O
to	O
their	O
Google	B-Application
Talk	I-Application
contacts	O
.	O
</s>
<s>
Google	B-Application
removed	O
the	O
sharing	O
functionality	O
built	O
into	O
Reader	O
in	O
October	O
2011	O
,	O
and	O
replaced	O
it	O
with	O
a	O
Google+	B-Application
+1	O
button	O
.	O
</s>
<s>
The	O
Google+	O
+1	O
button	O
and	O
count	O
of	O
how	O
many	O
people	O
liked	O
an	O
article	O
were	O
removed	O
in	O
March	O
2013	O
shortly	O
after	O
the	O
announcement	O
that	O
Google	B-Application
Reader	I-Application
would	O
be	O
discontinued	O
.	O
</s>
<s>
Google	B-Application
Reader	I-Application
was	O
the	O
first	O
application	O
to	O
make	O
use	O
of	O
Google	B-Application
Gears	I-Application
,	O
a	O
browser	B-Application
extension	O
that	O
let	O
online	O
applications	O
work	O
offline	O
.	O
</s>
<s>
After	O
coming	O
back	O
online	O
,	O
Google	B-Application
Reader	I-Application
updated	O
the	O
feeds	O
.	O
</s>
<s>
Google	B-Application
Reader	I-Application
stopped	O
supporting	O
this	O
feature	O
in	O
June	O
2010	O
.	O
</s>
<s>
It	O
could	O
be	O
used	O
by	O
devices	O
that	O
support	O
XHTML	B-Language
or	O
WAP	O
2.0	O
.	O
</s>
<s>
On	O
May	O
12	O
,	O
2008	O
,	O
Google	B-Application
announced	O
a	O
version	O
of	O
Google	B-Application
Reader	I-Application
targeted	O
at	O
iPhone	B-Device
users	O
.	O
</s>
<s>
in	O
December	O
2010	O
,	O
Google	B-Application
released	O
a	O
Google	B-Application
Reader	I-Application
app	O
for	O
Android	B-Application
,	O
available	O
from	O
the	O
Android	B-Application
Market	I-Application
.	O
</s>
<s>
On	O
May	O
4	O
,	O
2006	O
,	O
Google	B-Application
released	O
a	O
new	O
feature	O
which	O
enabled	O
feeds	O
from	O
Reader	O
to	O
be	O
displayed	O
on	O
iGoogle	B-Application
(	O
formerly	O
Google	B-Application
Personalized	I-Application
Homepage	I-Application
)	O
.	O
</s>
<s>
In	O
March	O
2010	O
,	O
Google	B-Application
announced	O
and	O
released	O
Google	B-Application
Reader	I-Application
Play	O
.	O
</s>
<s>
Unlike	O
Google	B-Application
Reader	I-Application
,	O
a	O
Google	B-Application
Account	O
was	O
not	O
required	O
to	O
access	O
Play	O
.	O
</s>
