<s>
Google	B-Application
Opinion	I-Application
Rewards	I-Application
is	O
a	O
rewards-based	O
program	O
developed	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
It	O
was	O
initially	O
launched	O
as	O
a	O
survey	O
mobile	B-Application
app	I-Application
for	O
Android	B-Application
and	O
iOS	B-Application
developed	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
On	O
Android	B-Application
,	O
users	O
earn	O
Google	B-Application
Play	I-Application
credits	O
which	O
can	O
be	O
redeemed	O
by	O
buying	O
paid	O
apps	O
from	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
On	O
iOS	B-Application
,	O
users	O
are	O
paid	O
via	O
PayPal	O
.	O
</s>
<s>
Google	B-Application
Opinion	I-Application
Rewards	I-Application
works	O
with	O
Google	B-Application
Surveys	I-Application
,	O
market	O
researchers	O
make	O
the	O
survey	O
through	O
Google	B-Application
Surveys	I-Application
and	O
answers	O
are	O
received	O
through	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
by	O
app	O
users	O
.	O
</s>
<s>
In	O
December	O
2016	O
,	O
Google	B-Application
made	O
the	O
app	O
available	O
in	O
Switzerland	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
Google	B-Application
extended	O
the	O
app	O
's	O
availability	O
to	O
India	O
,	O
Singapore	O
,	O
and	O
Turkey	O
.	O
</s>
<s>
In	O
May	O
2018	O
,	O
Google	B-Application
announced	O
it	O
would	O
incorporate	O
Cross	O
Media	O
Panel	O
,	O
another	O
one	O
of	O
its	O
rewards-based	O
programs	O
,	O
into	O
the	B-Application
Google	I-Application
Opinion	O
Rewards	O
program	O
.	O
</s>
<s>
In	O
December	O
2019	O
,	O
Google	B-Application
made	O
the	O
app	O
available	O
to	O
Taiwan	O
.	O
</s>
<s>
In	O
January	O
2020	O
,	O
Google	B-Application
made	O
the	O
app	O
available	O
to	O
Poland	O
,	O
Chile	O
,	O
Malaysia	O
,	O
Hong	O
Kong	O
,	O
Austria	O
,	O
Belgium	O
,	O
Brazil	O
,	O
Canada	O
,	O
Denmark	O
,	O
France	O
,	O
Germany	O
,	O
Italy	O
,	O
Japan	O
,	O
Mexico	O
,	O
Netherlands	O
,	O
New	O
Zealand	O
,	O
Norway	O
,	O
Spain	O
,	O
Sweden	O
and	O
United	O
Arab	O
Emirates	O
.	O
</s>
<s>
The	B-Application
Google	I-Application
Opinion	O
Rewards	O
app	O
is	O
composed	O
of	O
one	O
main	O
page	O
,	O
displaying	O
the	O
balance	O
and	O
available	O
tasks	O
,	O
leading	O
users	O
to	O
the	O
survey	O
and	O
back	O
to	O
the	O
main	O
page	O
once	O
submitted	O
.	O
</s>
<s>
The	O
drop-down	O
menu	O
navigates	O
users	O
to	O
their	O
Reward	O
history	O
,	O
Google	B-Application
Play	I-Application
account	O
,	O
or	O
Settings	O
.	O
</s>
<s>
Each	O
task	O
consists	O
of	O
multiple	O
pages	O
,	O
with	O
the	O
first	O
explaining	O
what	O
the	O
survey	O
is	O
about	O
,	O
followed	O
by	O
a	O
series	O
of	O
multiple-choice	O
questions	O
,	O
and	O
finally	O
one	O
displaying	O
the	O
value	O
of	O
Google	B-Application
Play	I-Application
credits	O
earned	O
.	O
</s>
<s>
Surveyors	O
purchase	O
this	O
service	O
from	O
Google	B-Application
through	O
Google	B-Application
Consumer	I-Application
Surveys	I-Application
,	O
providing	O
researchers	O
the	O
ability	O
to	O
create	O
an	O
online	O
survey	O
with	O
the	O
survey	O
question	O
they	O
want	O
answered	O
and	O
publish	O
it	O
to	O
one	O
of	O
Google	B-Application
's	I-Application
platforms	O
,	O
including	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
.	O
</s>
<s>
When	O
users	O
take	O
a	O
survey	O
using	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
,	O
their	O
answers	O
are	O
combined	O
with	O
the	O
large	O
pool	O
of	O
other	O
respondents	O
and	O
shared	O
with	O
the	O
market	O
researcher	O
.	O
</s>
<s>
Android	B-Application
users	O
can	O
transfer	O
the	O
value	O
of	O
their	O
earnings	O
into	O
Google	B-Application
Play	I-Application
credits	O
to	O
purchase	O
other	O
apps	O
from	O
the	B-Application
Google	B-Application
Play	I-Application
Store	O
.	O
</s>
<s>
If	O
Android	B-Application
users	O
want	O
to	O
exchange	O
Google	B-Application
Play	I-Application
credits	O
to	O
cash	O
,	O
they	O
can	O
do	O
so	O
externally	O
through	O
third	O
party	O
apps	O
that	O
can	O
exchange	O
the	B-Application
google	B-Application
play	I-Application
credits	O
to	O
PayPal	O
for	O
a	O
percentage	O
of	O
their	O
earnings	O
.	O
</s>
<s>
Google	B-Application
Opinion	I-Application
Rewards	I-Application
offers	O
benefits	O
to	O
both	O
the	O
surveyor	O
and	O
surveyee	O
.	O
</s>
<s>
The	O
two	O
common	O
concerns	O
regarding	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
include	O
the	O
privacy	O
and	O
security	O
of	O
surveyee	O
information	O
and	O
the	O
validity	O
of	O
results	O
.	O
</s>
<s>
Google	B-Application
Surveys	I-Application
have	O
been	O
designed	O
on	O
a	O
"	O
quick	O
,	O
inexpensive	O
surveying	O
"	O
model	O
compared	O
to	O
traditional	O
interview	O
or	O
paper	O
methods	O
.	O
</s>
<s>
To	O
overcome	O
these	O
issues	O
,	O
Google	B-Application
has	O
introduced	O
measures	O
to	O
enhance	O
survey	O
credibility	O
and	O
reliability	O
.	O
</s>
<s>
Addressing	O
the	O
concern	O
regarding	O
participants	O
attentiveness	O
,	O
Google	B-Application
has	O
introduced	O
'	O
Attention	O
checks	O
 '	O
to	O
deter	O
careless	O
responding	O
behavior	O
and	O
forging	O
of	O
data	O
.	O
</s>
<s>
Google	B-Application
tests	O
attentiveness	O
by	O
asking	O
specific	O
questions	O
to	O
ensure	O
the	O
surveyee	O
is	O
paying	O
attention	O
when	O
taking	O
surveys	O
.	O
</s>
<s>
Furthermore	O
,	O
the	O
simple	O
,	O
"	O
fast	O
and	O
easy	O
"	O
design	O
adopted	O
by	O
Google	B-Application
for	O
the	O
online	O
surveys	O
has	O
been	O
recognised	O
by	O
economists	O
Riccardo	O
Vecchio	O
,	O
Gerarda	O
Casoa	O
,	O
Luigi	O
Cembaloa	O
and	O
Massimiliano	O
Borrelloa	O
as	O
an	O
effective	O
display	O
to	O
ensure	O
questions	O
are	O
understood	O
and	O
answered	O
correctly	O
,	O
further	O
enhancing	O
the	O
reliability	O
of	O
the	O
results	O
.	O
</s>
<s>
They	O
state	O
,	O
"	O
After	O
beginning	O
a	O
survey	O
,	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
presents	O
only	O
one	O
question	O
to	O
the	O
user	O
at	O
a	O
time	O
,	O
and	O
they	O
are	O
only	O
presented	O
with	O
the	O
next	O
question	O
when	O
they	O
have	O
answered	O
the	O
one	O
presented	O
to	O
them	O
.	O
</s>
<s>
Privacy	O
and	O
security	O
of	O
surveyee	O
information	O
are	O
of	O
concern	O
as	O
Google	B-Application
Opinion	I-Application
Rewards	I-Application
collects	O
information	O
about	O
the	O
surveyee	O
including	O
their	O
name	O
,	O
age	O
and	O
location	O
in	O
addition	O
to	O
the	O
information	O
provided	O
in	O
their	O
responses	O
.	O
</s>
<s>
While	O
Google	B-Application
has	O
been	O
criticized	O
for	O
collecting	O
data	O
of	O
users	O
such	O
as	O
with	O
their	O
Screenwise	O
Meter	O
,	O
people	O
are	O
generally	O
aware	O
that	O
Google	B-Application
collects	O
data	O
,	O
which	O
Google	B-Application
claims	O
is	O
for	O
the	O
purpose	O
of	O
improving	O
their	O
services	O
,	O
however	O
,	O
users	O
are	O
worried	O
their	O
data	O
would	O
be	O
sold	O
to	O
and	O
accessed	O
by	O
other	O
parties	O
which	O
may	O
use	O
the	O
data	O
for	O
nefarious	O
purposes	O
or	O
even	O
spamming	O
and	O
targeted	O
advertising	O
.	O
</s>
<s>
While	O
Google	B-Application
clearly	O
states	O
its	O
privacy	O
policy	O
,	O
it	O
has	O
not	O
disclosed	O
the	O
security	O
measures	O
in	O
place	O
to	O
protect	O
the	O
app	O
users	O
 '	O
data	O
that	O
has	O
been	O
collected	O
as	O
it	O
may	O
contain	O
private	O
information	O
that	O
is	O
highly	O
demanded	O
.	O
</s>
