<s>
Google	B-Application
Now	I-Application
was	O
a	O
feature	O
of	O
Google	B-Application
Search	I-Application
of	O
the	B-Application
Google	I-Application
app	O
for	O
Android	B-Application
and	O
iOS	B-Application
.	O
</s>
<s>
Google	B-Application
Now	I-Application
proactively	O
delivered	O
information	O
to	O
users	O
to	O
predict	O
(	O
based	O
on	O
search	O
habits	O
and	O
other	O
factors	O
)	O
information	O
they	O
might	O
need	O
in	O
the	O
form	O
of	O
informational	O
cards	O
.	O
</s>
<s>
Google	B-Application
Now	I-Application
branding	O
is	O
no	O
longer	O
used	O
,	O
but	O
the	O
functionality	O
continues	O
in	O
the	B-Application
Google	I-Application
app	O
and	O
its	O
discover	O
tab	O
.	O
</s>
<s>
Google	B-Application
first	O
included	O
Google	B-Application
Now	I-Application
in	O
Android	B-Application
4.1	I-Application
(	O
"	O
Jelly	B-Application
Bean	I-Application
"	O
)	O
,	O
which	O
launched	O
on	O
July	O
9	O
,	O
2012	O
,	O
and	O
the	O
Galaxy	B-Application
Nexus	I-Application
smartphone	O
was	O
first	O
to	O
support	O
it	O
.	O
</s>
<s>
The	O
service	O
became	O
available	O
for	O
iOS	B-Application
on	O
April	O
29	O
,	O
2013	O
,	O
without	O
most	O
of	O
its	O
features	O
.	O
</s>
<s>
In	O
2014	O
,	O
Google	B-Application
added	O
Now	O
cards	O
to	O
the	O
notification	O
center	O
in	O
ChromeOS	B-Operating_System
and	O
in	O
the	O
Chrome	B-Application
browser	I-Application
.	O
</s>
<s>
Later	O
,	O
however	O
,	O
they	O
removed	O
the	O
notification	O
center	O
entirely	O
from	O
Chrome	B-Operating_System
.	O
</s>
<s>
Popular	O
Science	O
named	O
Google	B-Application
Now	I-Application
the	O
"	O
Innovation	O
of	O
the	O
Year	O
"	O
for	O
2012	O
.	O
</s>
<s>
Since	O
2015	O
,	O
Google	B-Application
gradually	O
phased	O
out	O
reference	O
to	O
"	O
Google	B-Application
Now	I-Application
"	O
in	O
the	B-Application
Google	I-Application
app	O
,	O
largely	O
removing	O
the	O
remaining	O
use	O
of	O
"	O
Now	O
"	O
in	O
October	O
2016	O
,	O
including	O
replacing	O
Now	O
cards	O
with	O
Feed	O
.	O
</s>
<s>
At	O
Google	B-Application
I/O	I-Application
2016	O
,	O
Google	B-Application
showcased	O
its	O
new	O
intelligent	B-Protocol
personal	I-Protocol
assistant	I-Protocol
Google	B-Application
Assistant	I-Application
,	O
in	O
some	O
ways	O
an	O
evolution	O
of	O
Google	B-Application
Now	I-Application
.	O
</s>
<s>
Unlike	O
Google	B-Application
Now	I-Application
,	O
however	O
,	O
Assistant	O
can	O
engage	O
in	O
a	O
two-way	O
dialogue	O
with	O
the	O
user	O
.	O
</s>
<s>
In	O
late	O
2011	O
,	O
reports	O
surfaced	O
that	O
Google	B-Application
was	O
enhancing	O
its	O
product	O
Google	B-Application
Voice	I-Application
Search	I-Application
for	O
the	O
next	O
version	O
of	O
Android	B-Application
.	O
</s>
<s>
It	O
was	O
originally	O
codenamed	O
"	O
Majel	O
"	O
after	O
Majel	O
Barrett	O
,	O
the	O
wife	O
of	O
Gene	O
Roddenberry	O
and	O
the	O
voice	O
of	O
computer	O
systems	O
in	O
the	O
Star	B-Operating_System
Trek	I-Operating_System
franchise	O
;	O
it	O
was	O
also	O
codenamed	O
"	O
assistant	O
"	O
.	O
</s>
<s>
On	O
June	O
27	O
,	O
2012	O
,	O
Google	B-Application
unveiled	O
Google	B-Application
Now	I-Application
as	O
part	O
of	O
the	O
premier	O
demonstration	O
of	O
Android	B-Application
4.1	I-Application
Jelly	I-Application
Bean	I-Application
at	O
Google	B-Application
I/O	I-Application
2012	O
.	O
</s>
<s>
On	O
October	O
29	O
,	O
2012	O
,	O
Google	B-Application
Now	I-Application
received	O
an	O
update	O
through	O
the	B-Application
Google	I-Application
Play	O
Store	O
bringing	O
the	O
addition	O
of	O
Gmail	O
cards	O
.	O
</s>
<s>
Google	B-Application
Now	I-Application
displays	O
cards	O
with	O
information	O
pulled	O
from	O
the	O
user	O
's	O
Gmail	O
account	O
,	O
such	O
as	O
flight	O
information	O
,	O
package	O
tracking	O
information	O
,	O
hotel	O
reservations	O
and	O
restaurant	O
reservations	O
(	O
as	O
long	O
as	O
the	O
Gmail	O
account	O
is	O
not	O
a	O
Google	B-Application
Workspace	I-Application
account	O
)	O
.	O
</s>
<s>
On	O
December	O
5	O
,	O
2012	O
,	O
an	O
update	O
to	O
the	B-Application
Google	I-Application
Search	O
application	O
brought	O
several	O
new	O
features	O
to	O
Google	B-Application
Now	I-Application
,	O
including	O
cards	O
for	O
nearby	O
events	O
,	O
searching	O
by	O
the	O
camera	O
when	O
at	O
a	O
museum	O
or	O
shop	O
,	O
airplane	O
boarding	O
passes	O
found	O
from	O
e-mail	O
(	O
United	O
Airlines	O
in	O
the	O
first	O
instance	O
,	O
more	O
airlines	O
followed	O
)	O
.	O
</s>
<s>
In	O
addition	O
,	O
Google	B-Application
Now	I-Application
would	O
show	O
cards	O
for	O
the	O
weather	O
for	O
upcoming	O
travel	O
destinations	O
,	O
birthday	O
reminders	O
;	O
and	O
monthly	O
summaries	O
of	O
biking	O
and	O
walking	O
activities	O
.	O
</s>
<s>
New	O
voice	O
action	O
features	O
included	O
with	O
this	O
update	O
include	O
the	O
ability	O
to	O
post	O
to	O
Google+	B-Application
,	O
song	O
recognition	O
capabilities	O
,	O
and	O
the	O
ability	O
to	O
scan	O
bar	O
codes	O
.	O
</s>
<s>
However	O
,	O
when	O
the	O
Search	O
2.5	O
update	O
hit	O
,	O
Google	B-Application
removed	O
the	O
"	O
Search	O
With	O
Camera	O
"	O
feature	O
.	O
</s>
<s>
On	O
March	O
21	O
,	O
2013	O
,	O
the	O
Executive	O
Chairman	O
of	O
Google	B-Application
,	O
Eric	O
Schmidt	O
,	O
stated	O
that	O
Google	B-Application
had	O
submitted	O
an	O
iOS	B-Application
version	O
of	O
Google	B-Application
Now	I-Application
to	O
Apple	O
for	O
review	O
and	O
that	O
the	O
app	O
was	O
awaiting	O
approval	O
,	O
but	O
he	O
later	O
said	O
that	O
this	O
was	O
not	O
true	O
after	O
Apple	O
denied	O
this	O
was	O
the	O
case	O
.	O
</s>
<s>
Despite	O
this	O
,	O
on	O
April	O
29	O
,	O
2013	O
,	O
Google	B-Application
Now	I-Application
was	O
made	O
available	O
for	O
iOS	B-Application
in	O
an	O
update	O
to	O
the	O
operating	O
system	O
's	O
Google	B-Application
Search	I-Application
application	O
.	O
</s>
<s>
Based	O
on	O
Google	B-Application
Chrome	I-Application
code	O
review	O
on	O
December	O
2012	O
,	O
Google	B-Application
Now	I-Application
was	O
expected	O
to	O
be	O
integrated	O
into	O
the	O
desktop	O
version	O
of	O
Google	B-Application
Chrome	I-Application
.	O
</s>
<s>
According	O
to	O
Seth	O
Rosenblatt	O
of	O
CNET	O
,	O
it	O
is	O
rumored	O
that	O
Google	B-Application
Now	I-Application
will	O
also	O
serve	O
as	O
iGoogle	B-Application
's	I-Application
replacement	O
in	O
November	O
2013	O
.	O
</s>
<s>
On	O
May	O
15	O
,	O
2013	O
,	O
at	O
Google	B-Application
I/O	I-Application
2013	O
,	O
Google	B-Application
announced	O
the	O
upcoming	O
release	O
of	O
Google	B-Application
Now	I-Application
on	O
desktop	O
platforms	O
—	O
the	O
feature	O
would	O
be	O
accessible	O
only	O
via	O
Google	B-Application
Chrome	I-Application
or	O
Google	B-Application
ChromeOS	B-Operating_System
.	O
</s>
<s>
On	O
January	O
16	O
,	O
2014	O
,	O
an	O
alpha	O
version	O
of	O
the	B-Application
Google	B-Application
Now	I-Application
was	O
made	O
available	O
on	O
desktop	O
through	O
the	B-Application
Google	I-Application
Chrome	B-Operating_System
Canary	O
release	O
although	O
this	O
app	O
lacks	O
some	O
of	O
the	O
cards	O
available	O
on	O
mobile	O
version	O
of	O
Google	B-Application
Now	I-Application
such	O
as	O
public	O
alerts	O
,	O
nearby	O
photos	O
,	O
activity	O
summary	O
and	O
stocks	O
.	O
</s>
<s>
On	O
March	O
24	O
,	O
2014	O
,	O
Google	B-Application
started	O
rolling	O
out	O
Google	B-Application
Now	I-Application
for	O
Google	B-Application
Chrome	I-Application
users	O
who	O
are	O
signed	O
into	O
their	O
Google	B-Application
account	O
on	O
the	O
browser	O
.	O
</s>
<s>
Google	B-Application
Now	I-Application
was	O
implemented	O
as	O
an	O
aspect	O
of	O
the	B-Application
Google	I-Application
Search	O
application	O
.	O
</s>
<s>
The	O
system	O
leveraged	O
the	B-Application
Google	I-Application
Knowledge	B-Application
Graph	I-Application
project	O
,	O
a	O
system	O
used	O
to	O
assemble	O
more	O
detailed	O
search	O
results	O
by	O
analyzing	O
their	O
meaning	O
and	O
connections	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Google	B-Application
introduced	O
the	O
ability	O
for	O
participating	O
,	O
installed	O
third-party	O
apps	O
to	O
generate	O
cards	O
;	O
on	O
launch	O
,	O
this	O
included	O
apps	O
such	O
as	O
Airbnb	O
,	O
eBay	B-Application
,	O
The	O
Guardian	O
,	O
Pandora	B-Application
Radio	I-Application
and	O
Lyft	B-Application
among	O
others	O
.	O
</s>
<s>
On	O
Android	B-Application
6.0	I-Application
"	I-Application
Marshmallow	I-Application
"	I-Application
,	O
Google	B-Application
Now	I-Application
supported	O
an	O
additional	O
feature	O
known	O
as	O
Now	O
On	O
Tap	O
,	O
which	O
lets	O
a	O
user	O
perform	O
searches	O
within	O
the	O
context	O
of	O
information	O
currently	O
displayed	O
in	O
an	O
app	O
.	O
</s>
<s>
Scott	O
Webster	O
of	O
CNET	O
praised	O
Google	B-Application
Now	I-Application
for	O
its	O
ability	O
to	O
remind	O
users	O
of	O
events	O
based	O
on	O
past	O
location	O
histories	O
and	O
check-ins	O
,	O
and	O
further	O
commended	O
it	O
for	O
providing	O
"	O
information	O
instantly	O
in	O
a	O
clean	O
,	O
intuitive	O
manner	O
"	O
without	O
the	O
user	O
's	O
requesting	O
it	O
.	O
</s>
<s>
A	O
review	O
by	O
Ryan	O
Paul	O
of	O
Ars	O
Technica	O
claims	O
that	O
like	O
most	O
other	O
voice	O
activated	O
apps	O
,	O
including	O
Siri	B-Application
,	O
voice	O
recognition	O
is	O
a	O
major	O
issue	O
,	O
but	O
notes	O
that	O
the	O
ability	O
to	O
type	O
queries	O
provides	O
users	O
with	O
alternatives	O
.	O
</s>
<s>
Some	O
commentators	O
noted	O
that	O
Google	B-Application
Now	I-Application
's	O
predictive	O
power	O
reveals	O
"	O
exactly	O
how	O
much	O
data	O
and	O
information	O
Google	B-Application
actually	O
has	O
about	O
 [ users' ] 	O
routines	O
and	O
daily	O
lives.	O
"	O
</s>
<s>
An	O
October	O
2014	O
review	O
on	O
Android	B-Application
Central	O
showed	O
Google	B-Application
Now	I-Application
outperforming	O
its	O
competition	O
,	O
Siri	B-Application
and	O
Cortana	B-Application
.	O
</s>
