<s>
Google	B-Protocol
Marketing	I-Protocol
Platform	I-Protocol
is	O
an	O
online	O
advertising	O
and	O
analytics	O
platform	O
developed	O
by	O
Google	B-Application
and	O
launched	O
on	O
July	O
24	O
,	O
2018	O
.	O
</s>
<s>
It	O
unifies	O
DoubleClick	O
's	O
advertising	O
services	O
(	O
acquired	O
in	O
March	O
2008	O
)	O
and	O
Google	B-Application
's	I-Application
own	O
advertising	O
and	O
analytics	O
services	O
.	O
</s>
<s>
Google	B-Protocol
Marketing	I-Protocol
Platform	I-Protocol
is	O
mainly	O
used	O
by	O
big	O
advertisers	O
to	O
buy	O
ads	O
on	O
the	O
Internet	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
(	O
launched	O
in	O
2000	O
)	O
and	O
Google	B-Application
Ad	I-Application
Manager	I-Application
(	O
launched	O
in	O
2010	O
)	O
are	O
not	O
parts	O
of	O
Google	B-Protocol
Marketing	I-Protocol
Platform	I-Protocol
.	O
</s>
<s>
However	O
,	O
the	O
addition	O
of	O
Google	B-Protocol
Marketing	I-Protocol
Platform	I-Protocol
to	O
Google	B-Application
's	I-Application
previous	O
offers	O
causes	O
a	O
lot	O
of	O
confusion	O
for	O
people	O
looking	O
to	O
buy	O
ads	O
via	O
Google	B-Application
.	I-Application
</s>
<s>
Google	B-Protocol
Marketing	I-Protocol
Platform	I-Protocol
includes	O
the	O
following	O
services	O
:	O
</s>
