<s>
Google	B-Application
Fast	I-Application
Flip	I-Application
was	O
an	O
online	O
news	B-Application
aggregator	I-Application
from	O
Google	B-Application
Inc	I-Application
.	I-Application
that	O
mimicked	O
the	O
experience	O
of	O
flicking	O
through	O
a	O
newspaper	O
or	O
magazine	O
,	O
allowing	O
visual	O
search	O
of	O
stories	O
in	O
manner	O
similar	O
to	O
microfiche	O
.	O
</s>
<s>
It	O
was	O
launched	O
in	O
beta	O
by	O
Google	B-Application
Labs	I-Application
at	O
the	O
TechCrunch	O
50	O
conference	O
in	O
September	O
2009	O
.	O
</s>
<s>
The	O
site	O
presented	O
images	O
of	O
stories	O
from	O
Google	B-Application
's	I-Application
news	O
partners	O
,	O
which	O
could	O
be	O
clicked	O
on	O
to	O
navigate	O
to	O
the	O
story	O
on	O
the	O
news	O
provider	O
's	O
own	O
website	O
.	O
</s>
<s>
The	O
presentation	O
of	O
stories	O
used	O
a	O
similar	O
algorithm	O
to	O
Google	B-Application
News	I-Application
,	O
but	O
stories	O
could	O
be	O
ordered	O
by	O
publication	O
as	O
well	O
as	O
by	O
subject	O
.	O
</s>
<s>
Krishna	O
Bharat	O
of	O
Google	B-Application
News	I-Application
has	O
said	O
that	O
"	O
Fast	B-Application
Flip	I-Application
is	O
mostly	O
for	O
longer	O
shelf-life	O
content	O
,	O
the	O
kind	O
of	O
content	O
you	O
want	O
to	O
recommend	O
to	O
other	O
people.	O
"	O
</s>
<s>
Fast	B-Application
Flip	I-Application
was	O
created	O
after	O
Larry	O
Page	O
"	O
asked	O
why	O
the	O
web	O
was	O
not	O
more	O
like	O
a	O
magazine	O
,	O
allowing	O
users	O
to	O
flip	O
from	O
screen	O
to	O
screen	O
seamlessly.	O
"	O
</s>
<s>
Fast	B-Application
Flip	I-Application
was	O
available	O
as	O
well	O
on	O
iPhone	B-Device
and	O
Android	B-Application
mobile	I-Application
devices	O
.	O
</s>
<s>
Users	O
of	O
Fast	B-Application
Flip	I-Application
were	O
able	O
to	O
follow	O
friends	O
and	O
topics	O
,	O
find	O
new	O
content	O
,	O
and	O
to	O
create	O
their	O
own	O
customized	O
magazines	O
around	O
their	O
searches	O
.	O
</s>
<s>
Google	B-Application
said	O
that	O
it	O
would	O
share	O
the	O
majority	O
of	O
revenue	O
from	O
contextual	O
adverts	O
with	O
its	O
news	O
partners	O
.	O
</s>
<s>
Fast	B-Application
Flip	I-Application
was	O
praised	O
for	O
allowing	O
visual	O
,	O
fast	O
and	O
serendipitous	B-Protocol
browsing	O
of	O
news	O
stories	O
,	O
but	O
it	O
has	O
been	O
criticized	O
as	O
being	O
a	O
novelty	O
,	O
anachronistic	O
,	O
as	O
it	O
emulates	O
print	O
media	O
,	O
limits	O
navigation	O
and	O
presents	O
few	O
news	O
sources	O
,	O
and	O
as	O
being	O
more	O
focused	O
on	O
the	O
needs	O
of	O
publishers	O
than	O
of	O
readers	O
.	O
</s>
<s>
Its	O
visual	O
search	O
has	O
been	O
compared	O
to	O
the	O
beta	O
visual	O
search	O
of	O
Microsoft	B-Application
Bing	I-Application
and	O
to	O
The	O
Onion	O
's	O
microfiche	O
iPhone	B-Device
app	O
.	O
</s>
<s>
Fast	B-Application
Flip	I-Application
has	O
also	O
been	O
cited	O
as	O
a	O
demonstration	O
of	O
Google	B-Application
's	I-Application
power	O
in	O
the	O
news	O
marketplace	O
;	O
by	O
setting	O
up	O
another	O
news	O
interface	O
that	O
uses	O
publishers	O
 '	O
content	O
without	O
returning	O
much	O
value	O
.	O
</s>
<s>
In	O
September	O
2011	O
,	O
Google	B-Application
announced	O
it	O
would	O
discontinue	O
a	O
number	O
of	O
its	O
products	O
,	O
including	O
Google	B-Application
Fast	I-Application
Flip	I-Application
.	O
</s>
