<s>
Google	B-Application
Currents	I-Application
was	O
an	O
app	B-Application
developed	O
by	O
Google	B-Application
that	O
provided	O
subscribers	O
with	O
electronic	O
access	O
to	O
full-length	O
magazine	O
articles	O
.	O
</s>
<s>
Google	B-Application
released	O
Currents	O
in	O
December	O
2011	O
and	O
discontinued	O
it	O
in	O
November	O
2013	O
when	O
it	O
introduced	O
Google	B-Application
Play	I-Application
Newsstand	I-Application
,	O
which	O
combined	O
the	O
features	O
of	O
Currents	O
and	O
Google	B-Application
Play	I-Application
Magazines	I-Application
into	O
a	O
single	O
product	O
.	O
</s>
<s>
Google	B-Application
partnered	O
with	O
more	O
than	O
150	O
publishers	O
in	O
order	O
to	O
provide	O
electronic	O
access	O
to	O
full-length	O
magazine	O
articles	O
.	O
</s>
<s>
Currents	O
also	O
worked	O
offline	O
and	O
offered	O
Google+	B-Application
integration	O
.	O
</s>
<s>
Google	B-Application
Currents	I-Application
Producer	O
was	O
a	O
web-based	O
self-publishing	O
platform	O
released	O
along	O
with	O
Currents	O
through	O
which	O
publishers	O
could	O
customize	O
the	O
presentation	O
of	O
their	O
content	O
on	O
Currents	O
.	O
</s>
<s>
Publishers	O
could	O
also	O
associate	O
their	O
account	O
with	O
Google	B-Application
Analytics	I-Application
in	O
order	O
to	O
increase	O
their	O
awareness	O
of	O
consumers’	O
content	O
preferences	O
,	O
device	O
use	O
,	O
and	O
geographic	O
distribution	O
.	O
</s>
