<s>
Google	B-Application
Ads	I-Application
(	O
formerly	O
Google	B-Application
AdWords	I-Application
)	O
is	O
an	O
online	O
advertising	O
platform	O
developed	O
by	O
Google	B-Application
,	O
where	O
advertisers	O
bid	O
to	O
display	O
brief	O
advertisements	O
,	O
service	O
offerings	O
,	O
product	O
listings	O
,	O
or	O
videos	O
to	O
web	O
users	O
.	O
</s>
<s>
It	O
can	O
place	O
ads	O
both	O
in	O
the	O
results	O
of	O
search	O
engines	O
like	O
Google	B-Application
Search	I-Application
(	O
the	B-Application
Google	B-Application
Search	I-Application
Network	O
)	O
and	O
on	O
non-search	O
websites	O
,	O
mobile	O
apps	O
,	O
and	O
videos	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
is	O
the	O
main	O
source	O
of	O
revenue	O
for	O
Alphabet	O
Inc	O
,	O
contributing	O
US	O
$168.6	O
billion	O
in	O
2020	O
.	O
</s>
<s>
Google	B-Application
launched	O
AdWords	B-Application
in	O
2000	O
.	O
</s>
<s>
Initially	O
,	O
Google	B-Application
set	O
up	O
and	O
managed	O
advertisers	O
 '	O
campaigns	O
.	O
</s>
<s>
Google	B-Application
soon	O
introduced	O
the	O
AdWords	B-Application
self-service	O
portal	O
to	O
accommodate	O
small	O
businesses	O
and	O
those	O
who	O
wanted	O
to	O
manage	O
their	O
own	O
campaigns	O
.	O
</s>
<s>
In	O
2005	O
,	O
Google	B-Application
started	O
a	O
campaign	O
management	O
service	O
known	O
as	O
'	O
Jumpstart	O
 '	O
.	O
</s>
<s>
The	O
AdWords	B-Application
system	O
was	O
initially	O
implemented	O
on	O
top	O
of	O
the	O
MySQL	B-Application
database	O
engine	O
.	O
</s>
<s>
After	O
the	O
system	O
had	O
been	O
launched	O
,	O
management	O
decided	O
to	O
use	O
Oracle	B-General_Concept
instead	O
but	O
was	O
eventually	O
reverted	O
to	O
MySQL	B-Application
after	O
the	O
system	O
became	O
much	O
slower	O
.	O
</s>
<s>
Eventually	O
,	O
Google	B-Application
developed	O
a	O
custom	O
distributed	O
Relational	B-Application
database	I-Application
management	I-Application
system	I-Application
(	O
RDBMS	O
)	O
known	O
as	O
Google	B-Application
F1	O
specifically	O
for	O
the	O
needs	O
of	O
the	O
Ad	O
business	O
.	O
</s>
<s>
In	O
2008	O
,	O
Google	B-Application
launched	O
the	B-Application
Google	I-Application
Online	O
Marketing	O
Challenge	O
,	O
an	O
in-class	O
academic	O
exercise	O
for	O
tertiary	O
students	O
.	O
</s>
<s>
In	O
April	O
2013	O
,	O
Google	B-Application
announced	O
plans	O
to	O
add	O
enhanced	O
campaigns	O
for	O
AdWords	B-Application
to	O
aid	O
with	O
campaign	O
management	O
catered	O
to	O
multiple-device	O
users	O
.	O
</s>
<s>
In	O
July	O
2016	O
,	O
Google	B-Application
unveiled	O
"	O
Showcase	O
Shopping	O
"	O
ads	O
.	O
</s>
<s>
In	O
October	O
2017	O
,	O
Google	B-Application
revised	O
AdWords	B-Application
 '	O
daily	O
budget	O
caps	O
,	O
which	O
were	O
previously	O
set	O
at	O
a	O
maximum	O
of	O
120%	O
of	O
preset	O
daily	O
budgets	O
,	O
to	O
a	O
maximum	O
of	O
200%	O
.	O
</s>
<s>
However	O
,	O
Google	B-Application
later	O
clarified	O
that	O
this	O
change	O
would	O
affect	O
only	O
short-term	O
campaigns	O
of	O
less	O
than	O
30	O
days	O
and	O
that	O
for	O
campaigns	O
running	O
more	O
than	O
30	O
days	O
,	O
overage	O
charges	O
would	O
be	O
refunded	O
.	O
</s>
<s>
On	O
June	O
27	O
,	O
2018	O
,	O
Google	B-Application
announced	O
a	O
rebranding	O
of	O
Google	B-Application
AdWords	I-Application
as	O
Google	B-Application
Ads	I-Application
as	O
of	O
July	O
24	O
,	O
2018	O
.	O
</s>
<s>
In	O
2018	O
,	O
Bloomberg	O
News	O
reported	O
that	O
Google	B-Application
had	O
paid	O
millions	O
of	O
dollars	O
to	O
Mastercard	O
for	O
its	O
users	O
 '	O
credit	O
card	O
data	O
for	O
advertising	O
purposes	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
 '	O
system	O
is	O
based	O
partly	O
on	O
cookies	B-Application
and	O
partly	O
on	O
keywords	O
determined	O
by	O
advertisers	O
.	O
</s>
<s>
Google	B-Application
uses	O
these	O
characteristics	O
to	O
place	O
advertising	O
copy	O
on	O
pages	O
that	O
they	O
think	O
might	O
be	O
relevant	O
.	O
</s>
<s>
Google	B-Application
's	I-Application
text	O
advertisements	O
mimic	O
what	O
the	O
average	O
search	O
result	O
looks	O
like	O
on	O
Google	B-Application
.	I-Application
</s>
<s>
In	O
May	O
2016	O
,	O
Google	B-Application
announced	O
Expanded	O
Text	O
Ads	O
,	O
allowing	O
23%	O
more	O
text	O
.	O
</s>
<s>
Besides	O
the	B-Application
Google	I-Application
search	O
engine	O
,	O
advertisers	O
also	O
have	O
the	O
option	O
of	O
enabling	O
their	O
ads	O
to	O
show	O
on	O
Google	B-Application
's	I-Application
partner	O
network	O
,	O
members	O
of	O
which	O
receive	O
a	O
portion	O
of	O
generated	O
income	O
.	O
</s>
<s>
In	O
addition	O
to	O
external	O
search	O
engine	O
marketing	O
agencies	O
and	O
consultants	O
,	O
Google	B-Application
has	O
its	O
own	O
in-house	O
team	O
of	O
account	O
managers	O
.	O
</s>
<s>
Advertisers	O
manage	O
ads	O
on	O
the	B-Application
Google	B-Application
Ads	I-Application
website	O
or	O
using	O
Google	B-Application
Ads	I-Application
Editor	O
,	O
a	O
downloadable	O
program	O
that	O
allows	O
users	O
to	O
make	O
bulk	O
changes	O
to	O
ads	O
and	O
edit	O
ads	O
offline	O
.	O
</s>
<s>
The	B-Application
Keyword	I-Application
Planner	O
provides	O
data	O
on	O
Google	B-Application
searches	I-Application
and	O
other	O
resources	O
to	O
help	O
plan	O
advertising	O
campaigns	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
Manager	O
Accounts	O
(	O
previously	O
"	O
My	O
Client	O
Centre	O
(	O
MCC	O
)	O
"	O
)	O
allows	O
users	O
to	O
manage	O
multiple	O
accounts	O
from	O
one	O
login	O
and	O
dashboard	O
.	O
</s>
<s>
The	O
Reach	O
Planner	O
allows	O
users	O
to	O
forecast	O
the	O
reach	O
and	O
extent	O
of	O
their	O
video	O
ads	O
across	O
YouTube	B-General_Concept
and	O
Google	B-Application
video	O
partners	O
.	O
</s>
<s>
In	O
addition	O
to	O
location	O
and	O
language	O
targeting	O
,	O
advertisers	O
can	O
specify	O
Internet	B-Protocol
Protocol	I-Protocol
(	O
IP	O
)	O
addresses	O
to	O
be	O
excluded	O
.	O
</s>
<s>
If	O
domain	O
names	O
are	O
targeted	O
,	O
Google	B-Application
also	O
provides	O
a	O
list	O
of	O
related	O
sites	O
for	O
placement	O
.	O
</s>
<s>
Remarketing	O
Lists	O
for	O
Search	O
(	O
RLSA	O
)	O
via	O
Google	B-Application
Analytics	I-Application
became	O
available	O
in	O
Google	B-Application
Ads	I-Application
in	O
early	O
June	O
2015	O
,	O
allowing	O
for	O
the	O
use	O
of	O
standard	O
GA	O
remarketing	O
lists	O
to	O
plan	O
traditional	O
text	O
search	O
ads	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
may	O
also	O
display	O
automated	O
extensions	O
such	O
as	O
consumer	O
ratings	O
when	O
the	O
system	O
predicts	O
they	O
will	O
improve	O
performance	O
.	O
</s>
<s>
The	O
Performance	O
Max	O
type	O
of	O
campaign	O
,	O
is	O
used	O
to	O
run	O
a	O
single	O
campaign	O
across	O
multiple	O
Google	B-Application
channels	O
such	O
as	O
YouTube	B-General_Concept
,	O
Display	O
,	O
Search	O
,	O
Discover	O
,	O
Gmail	O
,	O
and	O
Maps	O
,	O
instead	O
of	O
having	O
to	O
create	O
one	O
for	O
each	O
channel	O
.	O
</s>
<s>
The	O
"	O
Family	O
status	O
"	O
of	O
an	O
ad	O
(	O
"	O
family	O
safe	O
"	O
,	O
"	O
non-family	O
safe	O
"	O
,	O
or	O
"	O
adult	O
"	O
)	O
is	O
set	O
by	O
a	O
Google	B-Application
reviewer	O
and	O
indicates	O
what	O
“	O
audiences	O
the	O
ad	O
and	O
website	O
are	O
appropriate	O
for	O
”	O
.	O
</s>
<s>
As	O
of	O
December	O
2010	O
,	O
Google	B-Application
AdWords	I-Application
decreased	O
restrictions	O
on	O
sales	O
of	O
hard	O
alcohol	O
.	O
</s>
<s>
From	O
June	O
2007	O
,	O
Google	B-Application
banned	O
AdWords	B-Application
adverts	O
for	O
student	O
essay-writing	O
services	O
,	O
a	O
move	O
which	O
received	O
positive	O
feedback	O
from	O
universities	O
.	O
</s>
<s>
Google	B-Application
has	O
a	O
variety	O
of	O
specific	O
keywords	O
and	O
categories	O
that	O
it	O
prohibits	O
that	O
vary	O
by	O
type	O
and	O
by	O
country	O
.	O
</s>
<s>
In	O
Early	O
2022	O
,	O
Google	B-Application
has	O
paused	O
all	O
ad	O
sales	O
in	O
Russia	O
in	O
response	O
to	O
the	O
ongoing	O
crisis	O
in	O
Ukraine	O
.	O
</s>
<s>
In	O
March	O
2020	O
,	O
at	O
the	O
beginning	O
of	O
the	O
Coronavirus	O
crisis	O
,	O
Google	B-Application
blocked	O
all	O
face	O
masks	O
keywords	O
from	O
being	O
eligible	O
for	O
ad	O
targeting	O
as	O
part	O
of	O
a	O
policy	O
to	O
prevent	O
companies	O
from	O
attempting	O
to	O
capitalize	O
on	O
the	O
pandemic	O
.	O
</s>
<s>
Every	O
time	O
a	O
user	O
conducts	O
a	O
search	O
on	O
Google	B-Application
,	O
Google	B-Application
Ads	I-Application
runs	O
an	O
auction	O
in	O
real	O
time	O
to	O
determine	O
which	O
search	O
ads	O
are	O
displayed	O
on	O
the	O
search	O
results	O
page	O
as	O
well	O
as	O
the	O
ad	O
's	O
position	O
.	O
</s>
<s>
The	O
cost	O
of	O
a	O
Google	B-Application
Ads	I-Application
campaign	O
therefore	O
depends	O
on	O
a	O
variety	O
of	O
factors	O
,	O
including	O
the	O
maximum	O
amount	O
an	O
advertiser	O
is	O
willing	O
to	O
pay-per-click	O
the	B-Application
keywords	I-Application
being	O
bid	O
on	O
,	O
and	O
the	O
quality	O
score	O
of	O
the	O
ad	O
(	O
based	O
on	O
its	O
relevance	O
and	O
click	O
frequency	O
and	O
ad	O
extensions	O
)	O
.	O
</s>
<s>
In	O
addition	O
to	O
tracking	O
clicks	O
,	O
Google	B-Application
Ads	I-Application
provides	O
advertisers	O
an	O
ability	O
to	O
track	O
and	O
report	O
other	O
conversions	O
that	O
happen	O
after	O
the	O
click	O
such	O
as	O
purchases	O
,	O
sign	O
ups	O
or	O
calls	O
.	O
</s>
<s>
Conversion	O
tracking	O
is	O
implemented	O
by	O
sending	O
an	O
identifier	O
to	O
the	O
advertiser	O
's	O
website	O
as	O
a	O
URL	O
parameter	O
,	O
which	O
is	O
then	O
used	O
by	O
advertiser	O
to	O
send	O
conversions	O
to	O
Google	B-Application
Ads	I-Application
,	O
allowing	O
Google	B-Application
Ads	I-Application
to	O
trace	O
conversion	O
back	O
to	O
the	O
original	O
click	O
for	O
reporting	O
.	O
</s>
<s>
Google	B-Application
also	O
allows	O
advertisers	O
to	O
install	O
a	O
pixel	O
on	O
their	O
website	O
that	O
sends	O
conversions	O
to	O
the	O
Adwords	B-Application
account	O
.	O
</s>
<s>
For	O
most	O
traffic	O
,	O
Google	B-Application
sends	O
a	O
unique	O
identifier	O
for	O
each	O
click	O
(	O
in	O
a	O
gclid	O
parameter	O
)	O
,	O
allowing	O
to	O
determine	O
source	O
of	O
conversion	O
precisely	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
provides	O
ability	O
to	O
report	O
many	O
of	O
such	O
anonymous	O
conversions	O
by	O
using	O
"	O
modeled	O
conversions	O
"	O
that	O
combine	O
additional	O
customer	O
details	O
to	O
deduce	O
,	O
which	O
user	O
to	O
attribute	O
the	O
conversion	O
to	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
introduced	O
enhanced	O
conversions	O
to	O
make	O
conversion	O
measurement	O
more	O
accurate	O
.	O
</s>
<s>
Google	B-Application
Ads	I-Application
have	O
been	O
the	O
subject	O
of	O
lawsuits	O
relating	O
to	O
trademark	O
law	O
(	O
Google	B-Application
,	I-Application
Inc	I-Application
.	I-Application
v	O
.	O
Am	O
.	O
</s>
<s>
Blind	O
&	O
Wallpaper	O
Factory	O
and	O
Rescuecom	O
Corp	O
.	O
v	O
.	O
Google	B-Application
Inc	I-Application
.	I-Application
)	O
,	O
fraud	O
(	O
Goddard	O
v	O
.	O
Google	B-Application
,	I-Application
Inc	I-Application
.	I-Application
)	O
,	O
and	O
click	O
fraud	O
.	O
</s>
<s>
Overture	B-Application
Services	I-Application
,	I-Application
Inc	I-Application
.	I-Application
sued	O
Google	B-Application
for	O
patent	O
infringement	O
in	O
April	O
2002	O
in	O
relation	O
to	O
the	O
AdWords	B-Application
service	O
.	O
</s>
<s>
The	O
suit	O
was	O
settled	O
in	O
2004	O
after	O
Yahoo	B-Application
!	I-Application
</s>
<s>
acquired	O
Overture	O
;	O
Google	B-Application
agreed	O
to	O
issue	O
2.7	O
million	O
shares	O
of	O
common	O
stock	O
to	O
Yahoo	B-Application
!	I-Application
</s>
<s>
In	O
2006	O
,	O
Google	B-Application
settled	O
a	O
click	O
fraud	O
lawsuit	O
for	O
US$90	O
million	O
.	O
</s>
<s>
In	O
May	O
2011	O
,	O
Google	B-Application
cancelled	O
the	O
AdWords	B-Application
advertisement	O
purchased	O
by	O
a	O
Dublin	O
sex	O
worker	O
rights	O
group	O
named	O
"	O
Turn	O
Off	O
the	O
Blue	O
Light	O
"	O
(	O
TOBL	O
)	O
,	O
claiming	O
that	O
it	O
represented	O
an	O
"	O
egregious	O
violation	O
"	O
of	O
company	O
ad	O
policy	O
by	O
"	O
selling	O
adult	O
sexual	O
services	O
"	O
.	O
</s>
<s>
After	O
TOBL	O
members	O
held	O
a	O
protest	O
outside	O
Google	B-Application
's	I-Application
European	O
headquarters	O
in	O
Dublin	O
and	O
sent	O
in	O
written	O
complaints	O
,	O
Google	B-Application
reviewed	O
the	O
group	O
's	O
website	O
.	O
</s>
<s>
Google	B-Application
found	O
the	O
website	O
content	O
to	O
be	O
advocating	O
a	O
political	O
position	O
and	O
restored	O
the	O
AdWords	B-Application
advertisement	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
Google	B-Application
rejected	O
the	O
Australian	O
Sex	O
Party	O
's	O
ads	O
for	O
AdWords	B-Application
and	O
sponsored	O
search	O
results	O
for	O
the	O
July	O
12	O
by-election	O
for	O
the	O
state	O
seat	O
of	O
Melbourne	O
,	O
saying	O
the	O
Australian	O
Sex	O
Party	O
breached	O
its	O
rules	O
which	O
prevent	O
solicitation	O
of	O
donations	O
by	O
a	O
website	O
that	O
did	O
not	O
display	O
tax	O
exempt	O
status	O
.	O
</s>
<s>
Although	O
the	O
Australian	O
Sex	O
Party	O
amended	O
its	O
website	O
to	O
display	O
tax	O
deductibility	O
information	O
,	O
Google	B-Application
continued	O
to	O
ban	O
the	O
ads	O
.	O
</s>
<s>
The	O
ads	O
were	O
reinstated	O
on	O
election	O
eve	O
after	O
it	O
was	O
reported	O
in	O
the	O
media	O
that	O
the	O
Australian	O
Sex	O
Party	O
was	O
considering	O
suing	O
Google	B-Application
.	I-Application
</s>
<s>
On	O
September	O
13	O
,	O
2012	O
,	O
the	O
Australian	O
Sex	O
Party	O
lodged	O
formal	O
complaints	O
against	O
Google	B-Application
with	O
the	O
US	O
Department	O
of	O
Justice	O
and	O
the	O
Australian	O
competition	O
watchdog	O
,	O
accusing	O
Google	B-Application
of	O
"	O
unlawful	O
interference	O
in	O
the	O
conduct	O
of	O
a	O
state	O
election	O
in	O
Victoria	O
with	O
corrupt	O
intent	O
"	O
in	O
violation	O
of	O
the	O
Foreign	O
Corrupt	O
Practices	O
Act	O
.	O
</s>
<s>
In	O
December	O
2019	O
,	O
France	O
fined	O
Google	B-Application
€150	O
million	O
for	O
advertiser	O
suspensions	O
on	O
Google	B-Application
Ads	I-Application
,	O
arguing	O
it	O
had	O
"	O
abused	O
its	O
dominant	O
position	O
by	O
adopting	O
opaque	O
and	O
difficult	O
to	O
understand	O
rules	O
"	O
which	O
it	O
was	O
then	O
free	O
to	O
"	O
interpret	O
and	O
modify	O
"	O
at	O
its	O
own	O
discretion	O
.	O
</s>
<s>
Google	B-Application
has	O
come	O
under	O
fire	O
for	O
allowing	O
AdWords	B-Application
advertisers	O
to	O
bid	O
on	O
trademarked	O
keywords	O
.	O
</s>
<s>
In	O
2004	O
,	O
Google	B-Application
started	O
allowing	O
advertisers	O
to	O
bid	O
on	O
a	O
wide	O
variety	O
of	O
search	O
terms	O
in	O
the	O
US	O
and	O
Canada	O
,	O
including	O
trademarks	O
of	O
their	O
competitors	O
and	O
in	O
May	O
2008	O
expanded	O
this	O
policy	O
to	O
the	O
UK	O
and	O
Ireland	O
.	O
</s>
<s>
In	O
March	O
2010	O
,	O
Google	B-Application
was	O
involved	O
with	O
a	O
trademark	O
infringement	O
case	O
involving	O
three	O
French	O
companies	O
that	O
own	O
Louis	O
Vuitton	O
trademarks	O
.	O
</s>
<s>
The	O
lawsuit	O
concerned	O
if	O
Google	B-Application
was	O
responsible	O
for	O
advertisers	O
purchasing	O
keywords	O
that	O
violate	O
trademark	O
infringement	O
.	O
</s>
<s>
Ultimately	O
,	O
the	O
Court	O
of	O
Justice	O
of	O
the	O
European	O
Union	O
ruled	O
that	O
Google	B-Application
AdWords	I-Application
were	O
“	O
not	O
a	O
breach	O
of	O
EU	O
trademark	O
law	O
,	O
but	O
that	O
the	O
content	O
of	O
some	O
advertisements	O
that	O
are	O
linked	O
by	O
Google	B-Application
keywords	O
may	O
well	O
be	O
in	O
breach	O
depending	O
upon	O
the	O
particular	O
facts	O
of	O
the	O
case.	O
”	O
Additionally	O
,	O
in	O
some	O
American	O
jurisdictions	O
,	O
the	O
use	O
of	O
a	O
person	O
's	O
name	O
as	O
a	O
keyword	O
for	O
advertising	O
or	O
trade	O
purposes	O
without	O
the	O
person	O
's	O
consent	O
has	O
raised	O
Right	O
to	O
Privacy	O
concerns	O
.	O
</s>
<s>
In	O
2013	O
,	O
the	O
Tenth	O
Circuit	O
Court	O
of	O
Appeals	O
held	O
in	O
1-800	O
Contacts	O
,	O
Inc	O
.	O
v	O
.	O
Lens.com,	O
Inc	O
.	O
that	O
online	O
contact	O
lens	O
seller	O
Lens.com	O
did	O
not	O
commit	O
trademark	O
infringement	O
when	O
it	O
purchased	O
AdWords	B-Application
and	O
other	O
search	O
advertisements	O
using	O
competitor	O
1-800	O
Contacts	O
 '	O
federally	O
registered	O
1800	O
CONTACTS	O
trademark	O
as	O
a	O
keyword	O
.	O
</s>
<s>
In	O
2018	O
,	O
Google	B-Application
implemented	O
a	O
policy	O
change	O
which	O
restricts	O
the	O
advertising	O
of	O
consumer	O
technical	O
support	O
,	O
including	O
,	O
"	O
troubleshooting	O
,	O
security	O
,	O
virus	O
removal	O
,	O
internet	O
connectivity	O
,	O
online	O
accounts	O
(	O
for	O
example	O
,	O
password	O
resets	O
or	O
login	O
support	O
)	O
,	O
or	O
software	O
installation	O
"	O
,	O
Google	B-Application
's	I-Application
Director	O
of	O
Global	O
Product	O
Policy	O
,	O
David	O
Graff	O
stated	O
that	O
the	O
policy	O
was	O
intended	O
to	O
"	O
address	O
abuse	O
"	O
and	O
"	O
fraudulent	O
activity	O
"	O
from	O
third-party	O
technical	O
support	O
providers	O
,	O
and	O
that	O
a	O
verification	O
program	O
for	O
legitimate	O
providers	O
would	O
be	O
rolled	O
out	O
"	O
in	O
the	O
coming	O
months	O
"	O
.	O
</s>
<s>
This	O
is	O
yet	O
to	O
manifest	O
,	O
resulting	O
in	O
an	O
effective	O
ban	O
on	O
all	O
IT	O
support	O
and	O
repair	O
related	O
services	O
on	O
the	B-Application
Google	I-Application
Ads	O
platform	O
.	O
</s>
<s>
Commentators	O
have	O
expressed	O
concerns	O
that	O
this	O
is	O
an	O
attempt	O
by	O
Google	B-Application
to	O
stifle	O
consumers	O
 '	O
right	O
to	O
repair	O
electronic	O
devices	O
.	O
</s>
<s>
Fossil	O
fuel	O
companies	O
,	O
funders	O
and	O
public	O
relations	O
agencies	O
including	O
ExxonMobil	O
,	O
Shell	O
,	O
Aramco	O
,	O
McKinsey	O
,	O
and	O
Goldman	O
Sachs	O
are	O
among	O
the	O
largest	O
customers	O
of	O
Google	B-Application
Ads	I-Application
.	O
</s>
<s>
One	O
in	O
five	O
Google	B-Application
Ads	I-Application
for	O
climate-related	O
terms	O
(	O
e.g.	O
</s>
<s>
Over	O
half	O
of	O
users	O
in	O
a	O
2020	O
survey	O
could	O
not	O
tell	O
the	O
difference	O
between	O
a	O
normal	O
Google	B-Application
result	O
and	O
a	O
Google	B-Application
Ad	O
.	O
</s>
<s>
One	O
of	O
the	O
study	O
's	O
authors	O
,	O
InfluenceMap	O
stated	O
"	O
Google	B-Application
is	O
letting	O
groups	O
with	O
a	O
vested	O
interest	O
in	O
the	O
continued	O
use	O
of	O
fossil	O
fuels	O
pay	O
to	O
influence	O
the	O
resources	O
people	O
receive	O
when	O
they	O
are	O
trying	O
to	O
educate	O
themselves	O
.	O
</s>
