<s>
Giphy	B-Algorithm
(	O
)	O
,	O
styled	O
as	O
GIPHY	B-Algorithm
,	O
is	O
an	O
American	O
online	O
database	O
and	O
search	B-Application
engine	I-Application
that	O
allows	O
users	O
to	O
search	O
for	O
and	O
share	O
short	O
looping	O
videos	O
with	O
no	O
sound	O
that	O
resemble	O
animated	O
GIF	O
files	O
.	O
</s>
<s>
Giphy	B-Algorithm
was	O
founded	O
by	O
Alex	O
Chung	O
and	O
Jace	O
Cooke	O
in	O
February	O
2013	O
.	O
</s>
<s>
When	O
Chung	O
and	O
Cooke	O
first	O
launched	O
Giphy	B-Algorithm
,	O
the	O
website	O
functioned	O
solely	O
as	O
a	O
search	B-Application
engine	I-Application
for	O
GIFs	O
.	O
</s>
<s>
According	O
to	O
Chung	O
,	O
Giphy	B-Algorithm
attracted	O
around	O
a	O
million	O
users	O
during	O
its	O
first	O
week	O
and	O
the	O
figure	O
leveled	O
out	O
to	O
300,000	O
.	O
</s>
<s>
Giphy	B-Algorithm
features	O
what	O
its	O
founders	O
called	O
as	O
"	O
conversational	O
search	O
"	O
wherein	O
contents	O
are	O
brought	O
to	O
users	O
 '	O
conversations	O
through	O
a	O
search	O
box	O
found	O
in	O
their	O
messaging	O
applications	O
.	O
</s>
<s>
In	O
August	O
2013	O
,	O
Giphy	B-Algorithm
expanded	O
beyond	O
a	O
search	B-Application
engine	I-Application
to	O
allow	O
users	O
to	O
post	O
,	O
embed	O
and	O
share	O
GIFs	O
on	O
Facebook	B-Application
.	I-Application
</s>
<s>
Giphy	B-Algorithm
was	O
then	O
recognized	O
as	O
a	O
Top	O
100	O
Website	O
of	O
2013	O
,	O
according	O
to	O
PC	O
Magazine	O
.	O
</s>
<s>
Three	O
months	O
later	O
,	O
Giphy	B-Algorithm
integrated	O
with	O
Twitter	B-Application
to	O
enable	O
users	O
to	O
share	O
GIFs	O
by	O
simply	O
sharing	O
a	O
GIF	O
's	O
URL	O
.	O
</s>
<s>
In	O
May	O
2014	O
,	O
Giphy	B-Algorithm
raised	O
$2.4	O
million	O
in	O
a	O
Series	O
A	O
funding	O
round	O
from	O
investors	O
,	O
including	O
Quire	O
,	O
CAA	O
Ventures	O
,	O
RRE	O
Ventures	O
,	O
Lerer	O
Hippeau	O
Ventures	O
,	O
and	O
Betaworks	O
.	O
</s>
<s>
In	O
March	O
2015	O
,	O
Giphy	B-Algorithm
acquired	O
Nutmeg	O
,	O
a	O
GIF	O
messaging	O
service	O
,	O
as	O
one	O
of	O
the	O
company	O
's	O
first	O
major	O
steps	O
towards	O
the	O
mobile	O
industry	O
.	O
</s>
<s>
This	O
coincided	O
with	O
the	O
launch	O
of	O
Facebook	B-Application
Messenger	O
's	O
own	O
development	O
platform	O
,	O
in	O
which	O
Giphy	B-Algorithm
joined	O
a	O
few	O
exclusive	O
apps	O
in	O
its	O
debut	O
.	O
</s>
<s>
In	O
August	O
2015	O
,	O
Giphy	B-Algorithm
launched	O
its	O
second	O
mobile	O
app	O
,	O
GIPHY	B-Algorithm
Cam	O
,	O
which	O
allows	O
users	O
to	O
create	O
and	O
share	O
GIFs	O
on	O
a	O
social	O
network	O
.	O
</s>
<s>
In	O
February	O
2016	O
,	O
Giphy	B-Algorithm
raised	O
$55	O
million	O
in	O
funding	O
at	O
a	O
$300	O
million	O
valuation	O
.	O
</s>
<s>
In	O
October	O
2016	O
,	O
Giphy	B-Algorithm
announced	O
several	O
statistics	O
,	O
including	O
the	O
statement	O
that	O
it	O
had	O
100	O
million	O
daily	O
active	O
users	O
,	O
that	O
it	O
served	O
over	O
1	O
billion	O
GIFs	O
per	O
day	O
,	O
and	O
that	O
visitors	O
watched	O
more	O
than	O
2	O
million	O
hours	O
of	O
GIF	O
content	O
every	O
day	O
.	O
</s>
<s>
In	O
July	O
2017	O
,	O
Giphy	B-Algorithm
announced	O
that	O
it	O
had	O
200	O
million	O
daily	O
active	O
users	O
between	O
both	O
the	O
API	O
and	O
website	O
,	O
with	O
around	O
250	O
million	O
monthly	O
active	O
users	O
on	O
the	O
website	O
.	O
</s>
<s>
Chung	O
announced	O
in	O
a	O
February	O
2019	O
New	O
York	O
event	O
that	O
Giphy	B-Algorithm
was	O
exploring	O
an	O
advertising	O
scheme	O
that	O
is	O
distinguished	O
from	O
the	O
Google	O
model	O
,	O
which	O
shows	O
ads	O
according	O
to	O
users	O
 '	O
search	O
histories	O
.	O
</s>
<s>
Giphy	B-Algorithm
is	O
seeking	O
to	O
take	O
advantage	O
of	O
this	O
landscape	O
since	O
the	O
GIG	O
database	O
has	O
been	O
integrated	O
into	O
most	O
messaging	O
services	O
.	O
</s>
<s>
In	O
May	O
2020	O
,	O
it	O
was	O
announced	O
that	O
Giphy	B-Algorithm
had	O
agreed	O
to	O
be	O
acquired	O
by	O
Facebook	B-Application
Inc	O
.	O
(	O
now	O
Meta	O
Platforms	O
)	O
,	O
with	O
a	O
reported	O
purchase	O
price	O
of	O
$400	O
million	O
.	O
</s>
<s>
Facebook	B-Application
services	O
had	O
accounted	O
for	O
roughly	O
half	O
of	O
Giphy	B-Algorithm
's	O
overall	O
traffic	O
.	O
</s>
<s>
Giphy	B-Algorithm
was	O
to	O
be	O
integrated	O
with	O
the	O
staff	O
of	O
Facebook	B-Application
subsidiary	O
Instagram	B-Application
,	O
although	O
Facebook	B-Application
stated	O
that	O
there	O
would	O
be	O
no	O
immediate	O
changes	O
to	O
the	O
service	O
.	O
</s>
<s>
Facebook	B-Application
discontinued	O
Giphy	B-Algorithm
's	O
display	O
advertising	O
program	O
upon	O
the	O
purchase	O
.	O
</s>
<s>
The	O
acquisition	O
faced	O
scrutiny	O
due	O
to	O
recent	O
privacy	O
scandals	O
surrounding	O
Facebook	B-Application
.	I-Application
</s>
<s>
In	O
June	O
2020	O
,	O
the	O
CMA	O
issued	O
an	O
enforcement	O
order	O
prohibiting	O
Giphy	B-Algorithm
from	O
being	O
fully	O
integrated	O
into	O
Facebook	B-Application
,	O
pending	O
a	O
future	O
ruling	O
.	O
</s>
<s>
In	O
August	O
2021	O
,	O
the	O
CMA	O
issued	O
preliminary	O
findings	O
,	O
arguing	O
that	O
there	O
was	O
the	O
risk	O
that	O
Facebook	B-Application
could	O
pull	O
Giphy	B-Algorithm
's	O
services	O
from	O
competitors	O
,	O
or	O
require	O
them	O
to	O
provide	O
more	O
user	O
data	O
as	O
a	O
condition	O
of	O
service	O
.	O
</s>
<s>
It	O
also	O
showed	O
concerns	O
over	O
the	O
market	O
share	O
of	O
Facebook	B-Application
's	O
advertising	O
services	O
.	O
</s>
<s>
On	O
November	O
30	O
,	O
2021	O
,	O
the	O
CMA	O
ruled	O
that	O
Meta	O
would	O
be	O
required	O
to	O
divest	O
Giphy	B-Algorithm
.	O
</s>
<s>
On	O
October	O
18	O
,	O
2022	O
,	O
the	O
CMA	O
ruled	O
for	O
a	O
second	O
time	O
that	O
Meta	O
be	O
required	O
to	O
divest	O
Giphy	B-Algorithm
,	O
stating	O
that	O
Meta	O
already	O
controls	O
half	O
of	O
the	O
advertising	O
in	O
the	O
UK	O
.	O
</s>
<s>
Giphy	B-Algorithm
partners	O
with	O
brands	O
to	O
host	O
GIFs	O
that	O
can	O
be	O
shared	O
as	O
marketing	O
promotions	O
via	O
social	O
media	O
channels	O
.	O
</s>
<s>
In	O
September	O
2014	O
,	O
Giphy	B-Algorithm
partnered	O
with	O
Line	O
to	O
host	O
the	O
inaugural	O
sticker	O
design	O
competition	O
.	O
</s>
<s>
LINE	O
and	O
GIPHY	B-Algorithm
enlisted	O
a	O
team	O
of	O
digital	O
partners	O
,	O
including	O
Tumblr	B-Application
,	O
Fox	O
ADHD	O
,	O
Frederator	O
,	O
Cut	O
&	O
Paste	O
,	O
New	O
Museum	O
,	O
Eyebeam	O
,	O
Rhizome	O
,	O
The	O
Webby	O
Awards	O
,	O
Pratt	O
,	O
The	O
Huffington	O
Post	O
and	O
Dribbble	O
to	O
support	O
the	O
event	O
.	O
</s>
<s>
In	O
August	O
2015	O
,	O
Universal	O
Studios	O
partnered	O
with	O
Giphy	B-Algorithm
to	O
release	O
six	O
GIFs	O
promoting	O
the	O
new	O
N.W.A-based	O
movie	O
,	O
Straight	O
Outta	O
Compton	O
.	O
</s>
<s>
Giphy	B-Algorithm
has	O
partnered	O
with	O
over	O
200	O
companies	O
and	O
brands	O
to	O
host	O
all	O
their	O
existing	O
content	O
on	O
their	O
own	O
branded	O
channel	O
.	O
</s>
<s>
Giphy	B-Algorithm
's	O
partners	O
include	O
Disney	O
,	O
Calvin	O
Klein	O
,	O
GE	O
,	O
and	O
Pepsi	O
.	O
</s>
