<s>
Geographic	B-General_Concept
analytics	I-General_Concept
is	O
an	O
analytical	O
approach	O
to	O
strategic	O
management	O
and	O
data	O
analytics	O
to	O
make	O
geographic	O
decisions	O
efficiently	O
.	O
</s>
<s>
In	O
comparison	O
to	O
geographic	B-Application
information	I-Application
systems	I-Application
(	O
GIS	B-Application
)	O
,	O
which	O
primarily	O
aim	O
at	O
the	O
representation	O
of	O
information	O
on	O
maps	O
(	O
descriptive	O
analytics	O
)	O
,	O
Geographic	B-General_Concept
analytics	I-General_Concept
additionally	O
focuses	O
on	O
making	O
business	O
decisions	O
based	O
on	O
the	O
data	O
visualization	O
on	O
the	O
map	O
(	O
prescriptive	O
analytics	O
)	O
.	O
</s>
<s>
Geographic	B-General_Concept
analytics	I-General_Concept
starts	O
with	O
the	O
visualization	O
of	O
basic	O
data	O
on	O
a	O
map	O
.	O
</s>
<s>
Geographic	B-General_Concept
analytics	I-General_Concept
is	O
being	O
used	O
in	O
connection	O
with	O
data	O
analyses	O
in	O
order	O
to	O
support	O
management	O
decisions	O
that	O
contain	O
a	O
geographical	O
component	O
,	O
such	O
as	O
location	O
decisions	O
,	O
marketing	O
campaigns	O
,	O
service	O
center	O
placements	O
,	O
etc	O
.	O
</s>
<s>
The	O
term	O
and	O
the	O
methodology	O
of	O
geographic	B-General_Concept
analytics	I-General_Concept
were	O
first	O
described	O
in	O
2013	O
by	O
Jozo	O
Acksteiner	O
and	O
Claudia	O
Trautmann	O
in	O
the	O
Supply	O
Chain	O
Management	O
Review	O
.	O
</s>
