<s>
Funnel	B-Application
charts	I-Application
are	O
a	O
type	O
of	O
chart	O
,	O
often	O
used	O
to	O
represent	O
stages	O
in	O
a	O
sales	O
process	O
and	O
show	O
the	O
amount	O
of	O
potential	O
revenue	O
for	O
each	O
stage	O
.	O
</s>
<s>
A	O
funnel	B-Application
chart	I-Application
is	O
similar	O
to	O
a	O
stacked	O
percent	O
bar	O
chart	O
.	O
</s>
<s>
A	O
funnel	B-Application
chart	I-Application
displays	O
values	O
as	O
progressively	O
decreasing	O
proportions	O
amounting	O
to	O
100	O
percent	O
in	O
total	O
.	O
</s>
<s>
Any	O
funnel	B-Operating_System
consists	O
of	O
the	O
higher	O
part	O
called	O
head	O
(	O
or	O
base	O
)	O
and	O
the	O
lower	O
part	O
referred	O
to	O
as	O
neck	O
.	O
</s>
<s>
A	O
typical	O
example	O
of	O
a	O
funnel	B-Application
chart	I-Application
starts	O
with	O
the	O
sales	O
leads	O
on	O
top	O
,	O
then	O
down	O
to	O
the	O
qualified	O
leads	O
,	O
the	O
hot	O
leads	O
and	O
the	O
closed	O
deals	O
.	O
</s>
<s>
A	O
sales	O
funnel	B-Application
chart	I-Application
can	O
also	O
be	O
used	O
to	O
quickly	O
communicate	O
your	O
organization	O
's	O
sales	O
process	O
to	O
new	O
members	O
of	O
the	O
sales	O
team	O
or	O
other	O
interested	O
parties	O
.	O
</s>
<s>
A	O
funnel	B-Application
chart	I-Application
can	O
be	O
used	O
to	O
display	O
Web	O
site	O
visitor	O
trends	O
.	O
</s>
<s>
It	O
is	O
likely	O
that	O
the	O
funnel	B-Application
chart	I-Application
will	O
display	O
a	O
wide	O
area	O
at	O
the	O
top	O
,	O
indicating	O
visitor	O
page	O
hits	O
to	O
the	O
homepage	O
,	O
and	O
the	O
other	O
areas	O
will	O
be	O
proportionally	O
smaller	O
,	O
like	O
the	O
downloads	O
or	O
the	O
people	O
interested	O
in	O
buying	O
the	O
product	O
.	O
</s>
<s>
Another	O
example	O
is	O
the	O
order	O
fulfillment	O
funnel	B-Application
chart	I-Application
with	O
the	O
initiated	O
orders	O
on	O
top	O
and	O
down	O
to	O
the	O
bottom	O
the	O
orders	O
delivered	O
to	O
satisfied	O
customers	O
.	O
</s>
<s>
Ideally	O
the	O
funnel	B-Application
chart	I-Application
shows	O
a	O
process	O
that	O
starts	O
at	O
100%	O
and	O
ends	O
with	O
a	O
lower	O
percentage	O
where	O
it	O
is	O
noticeable	O
in	O
what	O
stages	O
the	O
fall	O
out	O
happens	O
and	O
at	O
what	O
rate	O
.	O
</s>
<s>
If	O
the	O
chart	O
is	O
also	O
combined	O
with	O
research	O
data	O
,	O
meaning	O
quantified	O
measurements	O
of	O
just	O
how	O
many	O
items	O
are	O
lost	O
at	O
each	O
step	O
of	O
the	O
sales	O
or	O
order	O
fulfillment	O
process	O
,	O
then	O
the	O
funnel	B-Application
chart	I-Application
illustrates	O
where	O
the	O
biggest	O
bottlenecks	O
are	O
in	O
the	O
process	O
.	O
</s>
<s>
Note	O
that	O
unlike	O
a	O
real	O
funnel	B-Operating_System
,	O
everything	O
that	O
is	O
"	O
poured	O
in	O
"	O
at	O
the	O
top	O
does	O
n't	O
flow	O
through	O
to	O
the	O
bottom	O
.	O
</s>
