<s>
Victor	O
Hasselblad	O
AB	O
is	O
a	O
Swedish	O
manufacturer	O
of	O
medium	O
format	O
cameras	O
,	O
photographic	O
equipment	O
and	O
image	B-Application
scanners	I-Application
based	O
in	O
Gothenburg	O
,	O
Sweden	O
.	O
</s>
<s>
In	O
2016	O
,	O
Hasselblad	O
introduced	O
the	O
world	O
's	O
first	O
digital	O
compact	O
mirrorless	B-Device
medium-format	O
camera	O
,	O
the	O
X1D-50c	O
,	O
changing	O
the	O
portability	O
of	O
medium-format	O
photography	O
.	O
</s>
<s>
After	O
the	O
war	O
,	O
watch	O
and	O
clock	O
production	O
continued	O
,	O
and	O
other	O
machine	O
work	O
was	O
also	O
carried	O
out	O
,	O
including	O
producing	O
a	O
slide	B-Device
projector	I-Device
and	O
supplying	O
parts	O
for	O
Saab	O
automobiles	O
.	O
</s>
<s>
fully	O
automated	O
)	O
645	O
cameras	O
made	O
by	O
manufacturers	O
like	O
Pentax	B-Application
and	O
Mamiya	O
,	O
closed	O
down	O
Hasselblad	O
's	O
digital	O
department	O
and	O
directed	O
all	O
effort	O
towards	O
making	O
this	O
645	O
film	O
camera	O
.	O
</s>
<s>
The	O
following	O
year	O
,	O
in	O
August	O
2004	O
,	O
Shriro	O
Sweden	O
,	O
the	O
holding	O
company	O
of	O
Victor	O
Hasselblad	O
AB	O
,	O
and	O
Swedish	O
subsidiary	O
of	O
Shriro	O
Group	O
,	O
announced	O
the	O
acquisition	O
of	O
high-end	O
scanner	O
and	O
digital	O
cameraback	O
manufacturer	O
,	O
Imacon	O
(	O
established	O
in	O
1995	O
to	O
launch	O
the	O
Flextight	O
scanners	B-Application
)	O
.	O
</s>
<s>
This	O
has	O
secured	O
their	O
market	O
position	O
,	O
with	O
nearly	O
all	O
of	O
their	O
previous	O
medium	O
format	O
camera	O
competition	O
going	O
through	O
sale	O
(	O
Mamiya	O
)	O
,	O
closure	O
(	O
Contax	O
,	O
Bronica	B-Algorithm
,	O
Exakta	O
66	O
,	O
Kiev	B-Algorithm
)	O
,	O
or	O
greatly	O
reduced	O
market	O
presence	O
(	O
Rollei	O
,	O
Pentax	B-Application
—	O
which	O
was	O
also	O
sold	O
to	O
Hoya	O
)	O
,	O
and	O
other	O
medium	O
format	O
digital	B-Algorithm
back	I-Algorithm
makers	O
being	O
faced	O
with	O
accordingly	O
restricted	O
markets	O
.	O
</s>
<s>
In	O
late	O
2015	O
,	O
Chinese	O
aerial	O
photography	O
and	O
drone	O
manufacturer	O
DJI	B-Device
acquired	O
a	O
minority	O
interest	O
in	O
Hasselblad	O
.	O
</s>
<s>
In	O
early	O
January	O
2017	O
DJI	B-Device
acquired	O
the	O
majority	O
stake	O
.	O
</s>
<s>
In	O
July	O
2018	O
,	O
DJI	B-Device
's	O
Mavic	O
2	O
PRO	O
drone	O
was	O
advertised	O
by	O
UK	O
based	O
retail	O
shopping	O
company	O
Argos	O
.	O
</s>
<s>
The	O
Rolleiflex	B-Algorithm
's	O
format	O
was	O
deemed	O
ideal	O
:	O
large	O
enough	O
to	O
provide	O
high	O
image	O
quality	O
,	O
but	O
small	O
enough	O
to	O
fit	O
inside	O
a	O
compact	O
camera	O
.	O
</s>
<s>
The	O
Rolleiflex	B-Algorithm
's	O
leaf	O
shutter	O
lacked	O
the	O
fast	O
shutter	O
speeds	O
focal	O
plane	O
shutters	O
could	O
provide	O
,	O
and	O
neither	O
Leica	O
rangefinder	O
nor	O
Rolleiflex	B-Algorithm
TLR	O
provided	O
the(TTL )	O
through	O
the	O
(	O
taking	O
)	O
lens	O
viewing	O
that	O
the	O
slow	O
to	O
use	O
,	O
big	O
Graflex	O
SLR	O
provided	O
.	O
</s>
<s>
The	O
503CWD	O
was	O
supplied	O
with	O
a	O
match-numbered	O
CFV-16	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
In	O
1968	O
it	O
was	O
used	O
by	O
astronaut	O
William	O
Anders	O
to	O
take	O
the	O
image	O
known	O
as	O
Earthrise	B-Application
.	O
</s>
<s>
The	O
XPan	O
cameras	O
are	O
re-branded	O
versions	O
of	O
the	O
Fuji	B-Algorithm
TX-1	I-Algorithm
and	O
TX-2	O
.	O
</s>
<s>
Hasselblad	O
initially	O
invited	O
both	O
PhaseOne	O
and	O
Kodak	O
to	O
develop	O
digital	B-Algorithm
backs	I-Algorithm
for	O
the	O
H-System	O
.	O
</s>
<s>
The	O
camera	O
could	O
only	O
be	O
used	O
with	O
the	O
included	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
This	O
was	O
Hasselblad	O
's	O
first	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
Hasselblad	O
has	O
built	O
into	O
the	O
H2	O
cross-platform	O
camera	O
a	O
new	O
single-battery	O
operation	O
of	O
the	O
camera	O
with	O
the	O
new	O
Ixpress	O
CFH	O
digital	B-Algorithm
back	I-Algorithm
,	O
offering	O
one	O
on/off	O
switch	O
and	O
one	O
operating	B-General_Concept
system	I-General_Concept
,	O
facilitating	O
streamlined	O
,	O
integrated	O
operation	O
.	O
</s>
<s>
With	O
existing	O
digital	B-Algorithm
backs	I-Algorithm
already	O
in	O
the	O
market	O
,	O
the	O
H2	O
delivers	O
the	O
exact	O
functionality	O
of	O
the	O
H1	O
.	O
</s>
<s>
2nd	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
First	O
Hasselblad	O
camera	O
to	O
shoot	O
to	O
new	O
Raw	B-Application
format	I-Application
called	O
the	O
3FR	O
.	O
</s>
<s>
Can	O
utilize	O
a	O
CF	B-Device
card	I-Device
.	O
</s>
<s>
A	O
new	O
lithium	O
ion	O
1,850	O
mAh	O
battery	O
was	O
introduced	O
that	O
would	O
power	O
both	O
the	O
H2D	O
body	O
and	O
digital	B-Algorithm
back	I-Algorithm
.	O
</s>
<s>
It	O
is	O
completely	O
identical	O
to	O
the	O
H2	O
,	O
but	O
this	O
camera	O
was	O
created	O
to	O
"	O
lock	O
out	O
"	O
other	O
digital	B-Algorithm
back	I-Algorithm
providers	O
from	O
the	O
H-series	O
platform	O
.	O
</s>
<s>
3rd	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
"	O
In	O
truth	O
,	O
[	O
the	O
H1 ]	O
was	O
a	O
great	O
film	O
camera	O
to	O
which	O
a	O
digital	B-Algorithm
back	I-Algorithm
could	O
be	O
fitted	O
,	O
and	O
...	O
Hasselblad	O
started	O
to	O
look	O
at	O
ways	O
that	O
image	O
quality	O
and	O
functionality	O
could	O
be	O
enhanced	O
even	O
more	O
through	O
better	O
integration	O
...	O
The	O
H2	O
camera	O
has	O
not	O
,	O
in	O
any	O
way	O
,	O
been	O
diminished	O
by	O
Hasselblad	O
's	O
separate	O
development	O
of	O
functions	O
specifically	O
for	O
the	O
integrated	O
H3D	O
.	O
</s>
<s>
4th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
Introduced	O
in	O
2007	O
,	O
the	O
H3DII	O
systems	O
have	O
a	O
higher	O
level	O
of	O
integration	O
between	O
the	O
camera	O
and	O
the	O
image	B-Algorithm
sensor	I-Algorithm
than	O
stand-alone	O
digital	B-Algorithm
camera	I-Algorithm
backs	I-Algorithm
,	O
but	O
a	O
disadvantage	O
is	O
that	O
film	O
backs	O
are	O
not	O
usable	O
in	O
the	O
H3DII	O
.	O
</s>
<s>
5th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
6th	O
generation	O
integrated	O
DSLR	B-Device
.	O
</s>
<s>
The	O
X	O
System	O
is	O
a	O
new	O
line	O
of	O
relatively	O
small	O
mirrorless	B-Device
cameras	I-Device
built	O
around	O
a	O
43.8	O
by	O
32.9mm	O
medium	O
format	O
sensor	O
.	O
</s>
<s>
there	O
are	O
eight	O
lenses	O
available	O
ranging	O
from	O
a	O
21mm	O
focal	B-Algorithm
length	I-Algorithm
wide	O
angle	O
lens	O
to	O
a	O
135mm	O
focal	B-Algorithm
length	I-Algorithm
short	O
telephoto	O
lens	O
.	O
</s>
<s>
Hasselblad	O
also	O
announced	O
a	O
zoom	O
lens	O
with	O
an	O
focal	B-Algorithm
length	I-Algorithm
range	O
of	O
35	O
to	O
75mm	O
.	O
</s>
<s>
In	O
June	O
2016	O
,	O
Hasselblad	O
announced	O
the	O
X1D-50c	O
,	O
the	O
first	O
of	O
a	O
new	O
line	O
of	O
medium	O
format	O
mirrorless	B-Device
cameras	I-Device
.	O
</s>
<s>
The	O
X1D	O
is	O
comparable	O
in	O
size	O
to	O
current	O
full-frame	B-Algorithm
digital	I-Algorithm
SLRs	I-Algorithm
,	O
but	O
is	O
equipped	O
with	O
a	O
43.8	O
x	O
32.9mm	O
CMOS	O
sensor	O
.	O
</s>
<s>
When	O
Hasselblad	O
merged	O
with	O
Imacon	O
in	O
2004	O
,	O
it	O
acquired	O
Imacon	O
's	O
existing	O
range	O
of	O
Flextight	O
scanners	B-Application
.	O
</s>
<s>
The	O
latest	O
version	O
of	O
Phocus	O
is	O
available	O
on	O
Microsoft	B-Application
Windows	I-Application
and	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
,	O
and	O
by	O
taking	O
advantage	O
of	O
the	O
operating	B-General_Concept
system	I-General_Concept
's	O
raw	B-Application
image	I-Application
format	I-Application
library	O
,	O
the	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
version	O
of	O
Phocus	O
supports	O
raw	B-Application
image	I-Application
formats	I-Application
from	O
other	O
DSLR	B-Device
manufacturers	O
.	O
</s>
<s>
In	O
2010	O
,	O
Hasselblad	O
announced	O
that	O
future	O
Windows	O
versions	O
of	O
Phocus	O
will	O
not	O
provide	O
raw	B-Application
file	I-Application
support	O
for	O
3rd-party	O
cameras	O
.	O
</s>
<s>
With	O
Phocus	O
Mobile	O
2	O
,	O
users	O
can	O
import	O
,	O
edit	O
and	O
rate	O
RAW	B-Application
images	I-Application
and	O
import	O
and	O
rate	O
full	O
quality	O
JPEG	O
images	O
directly	O
on	O
their	O
iPad	O
Pro	O
or	O
iPad	O
Air	O
2019	O
model	O
.	O
</s>
<s>
At	O
the	O
2012	O
photokina	O
trade	O
show	O
in	O
Germany	O
,	O
Hasselblad	O
announced	O
it	O
would	O
release	O
a	O
new	O
mirrorless	B-Device
interchangeable-lens	I-Device
camera	I-Device
(	O
MILC	B-Device
)	O
using	O
the	O
Sony	B-Algorithm
E-mount	I-Algorithm
.	O
</s>
<s>
The	O
camera	O
,	O
called	O
the	O
Lunar	O
,	O
is	O
based	O
on	O
the	O
Sony	B-Device
NEX-7	I-Device
,	O
including	O
its	O
24.3	O
MP	O
APS-C	B-Algorithm
sensor	O
,	O
processing	O
engine	O
and	O
user	O
interface	O
.	O
</s>
<s>
On	O
3	O
February	O
2014	O
,	O
Hasselblad	O
introduced	O
a	O
restyled	O
Sony	B-Algorithm
α99	I-Algorithm
as	O
the	O
Hasselblad	O
HV	O
.	O
</s>
<s>
The	O
OnePlus	B-Application
9	I-Application
series	O
are	O
the	O
first	O
smartphones	B-Application
that	O
included	O
improved	O
cameras	O
made	O
in	O
partnership	O
with	O
Hasselblad	O
.	O
</s>
<s>
Oppo	B-Application
Find	I-Application
X5	I-Application
uses	O
Hasselblad	O
technology	O
for	O
the	O
first	O
time	O
on	O
an	O
Oppo	O
phone	O
.	O
</s>
<s>
Victor	O
is	O
available	O
online	O
as	O
PDF	B-Application
,	O
but	O
registration	O
is	O
required	O
.	O
</s>
