<s>
Flurry	B-Application
is	O
an	O
American	O
mobile	B-Protocol
analytics	I-Protocol
,	O
monetization	O
,	O
and	O
advertising	O
company	O
founded	O
in	O
2005	O
.	O
</s>
<s>
Flurry	B-Application
analyzes	O
150	O
billion	O
app	O
sessions	O
per	O
month	O
.	O
</s>
<s>
The	O
company	O
's	O
analytics	O
platform	O
tracks	O
application	O
sessions	O
in	O
iOS	B-Application
,	O
Android	B-Application
,	O
HTML5	B-Application
,	O
and	O
JavaME	B-Language
platforms	O
.	O
</s>
<s>
Flurry	B-Application
has	O
raised	O
a	O
total	O
of	O
$65	O
million	O
in	O
funding	O
since	O
its	O
founding	O
and	O
in	O
March	O
2014	O
announced	O
that	O
it	O
would	O
partner	O
with	O
Research	O
Now	O
to	O
create	O
a	O
panel	O
database	O
on	O
mobile	O
users	O
.	O
</s>
<s>
Flurry	B-Application
was	O
acquired	O
by	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Flurry	B-Application
was	O
launched	O
in	O
2005	O
by	O
entrepreneurs	O
Sean	O
Byrnes	O
,	O
Dan	O
Scholnick	O
,	O
and	O
Gabriel	O
Vanrenen	O
.	O
</s>
<s>
The	O
Flurry	B-Application
analytics	O
and	O
advertising	O
platform	O
really	O
started	O
to	O
take	O
off	O
with	O
the	O
advent	O
of	O
the	O
iPhone	O
,	O
which	O
,	O
with	O
its	O
own	O
App	O
Store	O
,	O
democratized	O
the	O
ability	O
for	O
developers	O
to	O
launch	O
mobile	O
applications	O
and	O
instantly	O
reach	O
millions	O
of	O
people	O
.	O
</s>
<s>
Google	O
soon	O
followed	O
with	O
their	O
own	O
version	O
of	O
the	O
App	O
Store	O
(	O
initially	O
called	O
Android	B-Application
Market	O
)	O
,	O
and	O
soon	O
after	O
Flurry	B-Application
became	O
the	O
de	O
facto	O
analytics	O
platform	O
for	O
mobile	O
apps	O
.	O
</s>
<s>
Flurry	B-Application
also	O
merged	O
with	O
a	O
company	O
called	O
Pinch	O
Media	O
based	O
in	O
New	O
York	O
that	O
was	O
working	O
on	O
a	O
similar	O
product	O
,	O
and	O
together	O
they	O
had	O
almost	O
80%	O
marketshare	O
for	O
mobile	B-Protocol
analytics	I-Protocol
.	O
</s>
<s>
Flurry	B-Application
Analytics	O
enables	O
users	O
to	O
analyze	O
consumer	O
behavior	O
through	O
data	O
observations	O
.	O
</s>
<s>
The	O
platform	O
provides	O
features	O
for	O
user	O
segmentation	O
,	O
consumer	B-Protocol
funnels	I-Protocol
,	O
and	O
app	O
portfolio	O
analysis	O
.	O
</s>
<s>
Flurry	B-Application
utilizes	O
data-sets	O
gathered	O
from	O
its	O
base	O
of	O
1.3	O
billion	O
monthly	O
active	O
devices	O
to	O
help	O
brands	O
and	O
app	O
marketers	O
segment	O
and	O
reach	O
their	O
desired	O
audience	O
in	O
apps	O
.	O
</s>
<s>
Flurry	B-Application
for	O
Advertisers	O
uses	O
information	O
about	O
app	O
behavior	O
and	O
preferences	O
to	O
segment	O
consumers	O
into	O
behavioral	O
categories	O
,	O
called	O
Personas	O
,	O
that	O
advertisers	O
can	O
then	O
reach	O
with	O
relevant	O
messages	O
about	O
other	O
apps	O
or	O
brand	O
advertisements	O
.	O
</s>
<s>
Flurry	B-Application
for	O
Publishers	O
is	O
a	O
data-driven	O
tool	O
for	O
generating	O
advertising	O
revenue	O
through	O
mobile	O
applications	O
.	O
</s>
<s>
Flurry	B-Application
for	O
Publishers	O
also	O
includes	O
an	O
auction-based	O
real-time	O
bidding	O
marketplace	O
which	O
uses	O
Flurry	B-Application
data	O
to	O
facilitate	O
the	O
buying	O
and	O
selling	O
of	O
advertising	O
inventory	O
based	O
on	O
an	O
impression-by-impression	O
basis	O
.	O
</s>
