<s>
Flook	B-Application
was	O
a	O
location-based	O
browsing	O
application	O
and	O
website	O
developed	O
by	O
Ambient	O
Industries	O
located	O
in	O
the	O
United	O
Kingdom	O
,	O
initially	O
for	O
the	O
iPhone	B-Device
.	O
</s>
<s>
Users	O
of	O
the	O
application	O
created	O
virtual	O
cards	O
,	O
or	O
"	O
Flooks	B-Application
"	O
,	O
which	O
were	O
made	O
up	O
of	O
a	O
photo	O
of	O
a	O
particular	O
location	O
and	O
a	O
small	O
piece	O
of	O
text	O
describing	O
that	O
location	O
.	O
</s>
<s>
These	O
Flooks	B-Application
were	O
then	O
recorded	O
with	O
their	O
geographic	O
coordinates	O
so	O
that	O
other	O
Flook	B-Application
users	O
could	O
see	O
where	O
they	O
have	O
been	O
posted	O
when	O
they	O
are	O
using	O
the	O
app	O
.	O
</s>
<s>
The	O
application	O
was	O
therefore	O
a	O
wiki	O
of	O
sorts	O
,	O
but	O
was	O
also	O
a	O
combination	O
of	O
Google	B-Application
Maps	I-Application
,	O
StumbleUpon	O
and	O
review	O
websites	O
such	O
as	O
Tripadvisor	O
or	O
Toptable	O
.	O
</s>
<s>
Ambient	O
Industries	O
was	O
founded	O
by	O
two	O
former	O
Symbian	B-Operating_System
programmers	O
,	O
Roger	O
Nolan	O
and	O
Jane	O
Sales	O
,	O
who	O
assisted	O
in	O
the	O
construction	O
of	O
much	O
of	O
the	O
Symbian	B-Operating_System
mobile	O
operating	O
system	O
,	O
together	O
with	O
Tristan	O
Brotherton	O
,	O
formerly	O
of	O
Synapsim	O
,	O
Roo	O
and	O
Fluidjuice	O
,	O
and	O
who	O
assisted	O
in	O
the	O
creation	O
of	O
screening	O
software	O
that	O
is	O
now	O
used	O
by	O
Kroll	O
.	O
</s>
<s>
Flook	B-Application
was	O
launched	O
in	O
December	O
2009	O
.	O
</s>
<s>
In	O
February	O
2010	O
,	O
Flook	B-Application
won	O
the	O
Mobile	O
Premier	O
Award	O
in	O
User	O
Experience	O
awarded	O
by	O
Mobile	O
User	O
Experience	O
.	O
</s>
<s>
In	O
June	O
2010	O
,	O
Ambient	O
Industries	O
partnered	O
with	O
Geocast	O
to	O
make	O
flook	B-Application
cards	O
from	O
Geocast	O
's	O
local	O
offers	O
.	O
</s>
