<s>
Fitocracy	B-Application
is	O
an	O
online	O
game	O
and	O
social	O
network	O
that	O
aims	O
to	O
use	O
gamification	O
to	O
help	O
users	O
improve	O
their	O
fitness	O
.	O
</s>
<s>
Fitocracy	B-Application
was	O
founded	O
by	O
Dick	O
Talens	O
and	O
Brian	O
Wang	O
.	O
</s>
<s>
Fitocracy	B-Application
launched	O
in	O
February	O
2011	O
,	O
using	O
an	O
invite	O
system	O
to	O
control	O
new	O
user	O
signups	O
.	O
</s>
<s>
Invite	O
codes	O
were	O
initially	O
distributed	O
through	O
sites	O
such	O
as	O
Reddit	B-Application
.	O
</s>
<s>
In	O
November	O
2011	O
,	O
the	O
site	O
introduced	O
advertising	O
,	O
along	O
with	O
a	O
paid	O
option	O
,	O
known	O
as	O
Fitocracy	B-Application
Hero	O
,	O
which	O
was	O
ad-free	O
and	O
offered	O
additional	O
features	O
.	O
</s>
<s>
By	O
then	O
,	O
Fitocracy	B-Application
claimed	O
to	O
have	O
120,000	O
users	O
and	O
a	O
waiting	O
list	O
of	O
a	O
further	O
120,000	O
.	O
</s>
<s>
In	O
January	O
2012	O
,	O
Fitocracy	B-Application
began	O
a	O
partnership	O
with	O
Red	O
Bull	O
in	O
which	O
the	O
site	O
would	O
be	O
used	O
to	O
host	O
the	O
Red	O
Bull	O
Fitness	O
Challenge	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
January	O
2012	O
,	O
Fitocracy	B-Application
claimed	O
a	O
user	O
base	O
of	O
230,000	O
registered	O
members	O
.	O
</s>
<s>
In	O
March	O
2012	O
,	O
Fitocracy	B-Application
launched	O
an	O
app	B-Application
for	O
iOS	B-Application
devices	O
.	O
</s>
<s>
In	O
January	O
2013	O
,	O
Fitocracy	B-Application
launched	O
an	O
app	B-Application
for	O
Android	B-Application
.	O
</s>
<s>
In	O
March	O
2013	O
,	O
Fitocracy	B-Application
reached	O
one	O
million	O
users	O
and	O
announced	O
a	O
collaboration	O
with	O
Arnold	O
Schwarzenegger	O
,	O
which	O
challenges	O
users	O
to	O
exercise	O
for	O
15	O
minutes	O
per	O
day	O
.	O
</s>
<s>
In	O
August	O
2014	O
,	O
Fitocracy	B-Application
was	O
listed	O
as	O
one	O
of	O
Time	O
Best	O
Websites	O
of	O
2014	O
.	O
</s>
<s>
Fitocracy	B-Application
was	O
acquired	O
in	O
2016	O
by	O
an	O
unnamed	O
buyer	O
.	O
</s>
<s>
In	O
October	O
2017	O
it	O
was	O
announced	O
that	O
Fitocracy	B-Application
had	O
reached	O
12.5	O
million	O
active	O
users	O
.	O
</s>
<s>
Fitocracy	B-Application
users	O
log	O
their	O
exercise	O
activity	O
by	O
selecting	O
from	O
a	O
collection	O
of	O
activities	O
such	O
as	O
weight	O
lifting	O
or	O
running	O
and	O
entering	O
details	O
such	O
as	O
weight	O
lifted	O
or	O
distance	O
run	O
.	O
</s>
<s>
In	O
addition	O
to	O
the	O
game	O
,	O
Fitocracy	B-Application
also	O
provides	O
a	O
social	O
network	O
which	O
enables	O
users	O
to	O
follow	O
other	O
users	O
,	O
view	O
and	O
comment	O
on	O
their	O
workouts	O
and	O
join	O
groups	O
for	O
specific	O
interests	O
.	O
</s>
<s>
Fitocracy	B-Application
was	O
initially	O
covered	O
by	O
technology	O
and	O
gaming	O
focused	O
media	O
,	O
such	O
as	O
TechCrunch	O
,	O
Slate	O
,	O
Lifehacker	O
,	O
Kotaku	O
,	O
and	O
Destructoid	O
.	O
</s>
<s>
As	O
it	O
grew	O
,	O
it	O
was	O
covered	O
by	O
more	O
mainstream	O
media	O
,	O
including	O
Popular	O
Mechanics	O
,	O
The	O
New	O
York	O
Observer	O
,	O
CNN	B-Architecture
,	O
The	O
New	O
York	O
Times	O
and	O
The	O
Globe	O
and	O
Mail	O
.	O
</s>
<s>
Fitocracy	B-Application
was	O
nominated	O
in	O
the	O
2012	O
Shorty	O
Awards	O
.	O
</s>
