<s>
The	O
Fire	B-Application
Phone	I-Application
is	O
a	O
3D-enabled	B-Algorithm
smartphone	B-Application
developed	O
by	O
Amazon	B-Application
and	O
manufactured	O
by	O
Foxconn	O
.	O
</s>
<s>
It	O
was	O
announced	O
on	O
June	O
18	O
,	O
2014	O
,	O
and	O
marked	O
Amazon	B-Application
's	O
first	O
foray	O
into	O
the	O
smartphone	B-Application
market	O
,	O
following	O
the	O
success	O
of	O
the	B-General_Concept
Kindle	I-General_Concept
Fire	O
.	O
</s>
<s>
The	O
phone	O
was	O
notable	O
for	O
its	O
hallmark	O
feature	O
"	O
Dynamic	O
Perspective	O
"	O
:	O
using	O
four	O
front-facing	O
cameras	O
and	O
the	O
gyroscope	O
to	O
track	O
the	O
user	O
's	O
movements	O
,	O
the	O
OS	O
adjusts	O
the	O
UI	O
so	O
it	O
gives	O
the	O
impression	O
of	O
depth	O
and	O
3D	B-Algorithm
.	O
</s>
<s>
Other	O
notable	O
Amazon	B-Application
services	O
on	O
the	O
phone	O
included	O
X-Ray	B-Library
,	O
used	O
for	O
identifying	O
and	O
finding	O
information	O
about	O
media	O
;	O
Mayday	O
,	O
the	O
24-hour	O
customer	O
service	O
tool	O
;	O
and	O
Firefly	O
,	O
a	O
tool	O
which	O
automatically	O
recognized	O
text	O
,	O
sounds	O
,	O
and	O
objects	O
,	O
then	O
offers	O
a	O
way	O
to	O
buy	O
recognized	O
items	O
through	O
Amazon	B-Application
's	O
online	O
store	O
.	O
</s>
<s>
Critics	O
praised	O
the	O
Dynamic	O
Perspective	O
,	O
Firefly	O
and	O
,	O
to	O
a	O
lesser	O
extent	O
,	O
the	O
packaged	O
headphones	O
,	O
but	O
derided	O
the	O
build	O
,	O
design	O
,	O
Fire	B-Application
OS	I-Application
version	O
of	O
Android	B-Application
,	O
specifications	O
,	O
and	O
exclusivity	O
to	O
AT&T	O
.	O
</s>
<s>
Amazon	B-Application
does	O
not	O
release	O
sales	O
figures	O
for	O
any	O
of	O
its	O
devices	O
,	O
but	O
based	O
in	O
part	O
on	O
its	O
quickly	O
declining	O
prices	O
and	O
an	O
announced	O
$170	O
million	O
write-down	O
,	O
analysts	O
have	O
judged	O
it	O
a	O
commercial	O
failure	O
.	O
</s>
<s>
Amazon	B-Application
ceased	O
production	O
of	O
the	O
Fire	B-Application
Phone	I-Application
in	O
August	O
2015	O
and	O
discontinued	O
sales	O
soon	O
after	O
.	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
was	O
rumored	O
to	O
be	O
under	O
development	O
for	O
several	O
years	O
prior	O
to	O
its	O
release	O
.	O
</s>
<s>
Amazon	B-Application
reportedly	O
started	O
work	O
on	O
the	O
phone	O
in	O
2010	O
,	O
showing	O
a	O
prototype	O
to	O
AT&T	O
in	O
2011	O
.	O
</s>
<s>
The	O
first	O
mention	O
of	O
a	O
possible	O
phone	O
designed	O
by	O
Amazon	B-Application
appeared	O
August	O
2010	O
in	O
the	O
New	O
York	O
Times	O
,	O
with	O
a	O
source	O
within	O
Lab	O
126	O
claiming	O
;	O
"	O
entering	O
the	O
mobile	O
phone	O
market	O
…	O
seemed	O
out	O
of	O
Amazon	B-Application
's	O
reach	O
.	O
</s>
<s>
But	O
…	O
Amazon	B-Application
had	O
not	O
definitively	O
rejected	O
the	O
idea	O
of	O
building	O
a	O
phone	O
in	O
the	O
future.	O
"	O
</s>
<s>
Shortly	O
thereafter	O
,	O
some	O
claimed	O
Amazon	B-Application
might	O
purchase	O
WebOS	B-Operating_System
from	O
Hewlett-Packard	O
,	O
using	O
its	O
software	O
and	O
patents	O
to	O
create	O
an	O
Amazon	B-Application
phone	O
.	O
</s>
<s>
According	O
to	O
current	O
and	O
former	O
employees	O
of	O
the	O
company	O
,	O
the	O
project	O
for	O
the	O
Fire	B-Application
Phone	I-Application
started	O
after	O
Apple	O
announced	O
the	O
iPhone	B-Operating_System
4	I-Operating_System
in	O
2010	O
,	O
and	O
was	O
codenamed	O
"	O
Tyto	O
"	O
for	O
a	O
genus	O
of	O
owl	O
.	O
</s>
<s>
Later	O
,	O
in	O
2012	O
,	O
The	O
Wall	O
Street	O
Journal	O
contended	O
that	O
Amazon	B-Application
was	O
testing	O
a	O
smartphone	B-Application
,	O
with	O
a	O
screen	O
size	O
between	O
four	O
and	O
five	O
inches	O
.	O
</s>
<s>
Bloomberg	O
also	O
reported	O
Amazon	B-Application
as	O
looking	O
to	O
acquire	O
patents	O
in	O
order	O
to	O
defend	O
against	O
allegations	O
of	O
infringement	O
concerning	O
the	O
use	O
of	O
wireless	O
technology	O
of	O
the	O
phone	O
.	O
</s>
<s>
The	O
Verge	O
claimed	O
"	O
multiple	O
sources	O
"	O
confirming	O
the	O
existence	O
of	O
the	O
Amazon	B-Application
phone	O
and	O
it	O
would	O
be	O
announced	O
alongside	O
the	O
updated	O
Kindle	B-Application
Fire	I-Application
and	O
Kindle	B-General_Concept
Paperwhite	I-General_Concept
in	O
September	O
.	O
</s>
<s>
In	O
2013	O
,	O
reports	O
claimed	O
Amazon	B-Application
would	O
partner	O
with	O
HTC	B-Application
to	O
create	O
a	O
"	O
Kindle	B-Application
Phone	I-Application
"	O
which	O
would	O
be	O
free	O
with	O
Amazon	B-Application
Prime	O
membership	O
.	O
</s>
<s>
Amazon	B-Application
denied	O
these	O
rumors	O
,	O
stating	O
that	O
the	O
company	O
"	O
will	O
not	O
launch	O
a	O
phone	O
this	O
year	O
"	O
and	O
that	O
if	O
it	O
did	O
,	O
it	O
"	O
would	O
not	O
be	O
free	O
"	O
.	O
</s>
<s>
"	O
Duke	O
"	O
was	O
intended	O
to	O
be	O
the	O
higher	O
end	O
device	O
in	O
its	O
portfolio	O
,	O
while	O
Otus	O
would	O
serve	O
as	O
a	O
low-cost	O
or	O
free	O
(	O
to	O
Amazon	B-Application
Prime	O
members	O
)	O
alternative	O
to	O
Duke	O
.	O
</s>
<s>
Jeff	O
Bezos	O
later	O
reconsidered	O
,	O
believing	O
only	O
a	O
phone	O
which	O
could	O
set	O
itself	O
apart	O
,	O
could	O
compete	O
against	O
established	O
phone	O
manufactures	O
such	O
as	O
Apple	O
,	O
and	O
a	O
lower-cost	O
,	O
bare-bones	O
phone	O
would	O
hurt	O
the	O
Amazon	B-Application
brand	O
.	O
</s>
<s>
Although	O
many	O
rumors	O
were	O
not	O
accurate	O
,	O
several	O
final	O
specs	O
,	O
the	O
use	O
of	O
3D	B-Algorithm
,	O
and	O
the	O
release	O
date	O
were	O
correctly	O
reported	O
.	O
</s>
<s>
The	O
phone	O
was	O
introduced	O
in	O
Seattle	O
in	O
the	O
Fremont	O
Theatre	O
,	O
at	O
a	O
press	O
event	O
held	O
by	O
Amazon	B-Application
's	O
CEO	O
,	O
Jeff	O
Bezos	O
.	O
</s>
<s>
As	O
a	O
limited	O
time	O
promotion	O
,	O
buyers	O
were	O
offered	O
a	O
year	O
of	O
Amazon	B-Application
Prime	O
and	O
1,000	O
Amazon	B-Application
coins	O
with	O
the	O
purchase	O
of	O
a	O
Fire	B-Application
Phone	I-Application
.	O
</s>
<s>
Amazon	B-Application
's	O
Fire	B-Application
Phone	I-Application
was	O
priced	O
at	O
$199	O
for	O
the	O
32GB	O
version	O
and	O
$299	O
for	O
the	O
64GB	O
version	O
on	O
AT&T	O
(	O
with	O
a	O
two-year	O
contract	O
)	O
.	O
</s>
<s>
The	O
pricing	O
range	O
puts	O
it	O
on	O
the	O
same	O
playing	O
field	O
with	O
Android	B-Application
and	O
Apple	O
flagship	O
smartphones	B-Application
.	O
</s>
<s>
After	O
a	O
further	O
price	O
drop	O
to	O
$130	O
in	O
August	O
2015	O
,	O
the	O
device	O
eventually	O
was	O
listed	O
as	O
unavailable	O
on	O
the	O
Amazon	B-Application
site	O
.	O
</s>
<s>
On	O
August	O
27	O
,	O
2015	O
,	O
the	O
"	O
Phandroid	O
"	O
website	O
reported	O
that	O
Amazon	B-Application
had	O
discontinued	O
the	O
Fire	B-Application
Phone	I-Application
.	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
uses	O
a	O
4.7-inch	O
IPS	B-Architecture
LCD	I-Architecture
Gorilla	O
Glass	O
3	B-Operating_System
polarized	O
touchscreen	B-Device
display	O
with	O
a	O
pixel	B-Algorithm
density	I-Algorithm
of	O
315	O
ppi	B-Algorithm
.	O
</s>
<s>
On	O
the	O
top	O
of	O
the	O
phone	O
there	O
is	O
a	O
lock/power	O
button	O
and	O
a	O
3.5	O
mm	O
jack	O
for	O
headphones	O
.	O
</s>
<s>
The	O
left	O
side	O
of	O
the	O
device	O
has	O
3	B-Operating_System
buttons	O
made	O
of	O
anodized	O
aluminum	O
:	O
two	O
volume	O
buttons	O
and	O
a	O
camera	O
shortcut	O
button	O
.	O
</s>
<s>
The	O
phone	O
uses	O
a	O
Snapdragon	B-Architecture
800	O
chip	O
paired	O
with	O
an	O
Adreno	B-General_Concept
330	O
GPU	O
and	O
2	O
GB	O
of	O
RAM	B-Architecture
.	O
</s>
<s>
The	O
rear	O
camera	O
is	O
a	O
13	O
MP	O
CMOS	B-Device
sensor	O
with	O
an	O
f/2.0	O
five-element	O
wide	O
aperture	O
lens	O
with	O
OIS	O
.	O
</s>
<s>
The	O
battery	O
is	O
non-removable	O
and	O
has	O
a	O
capacity	O
of	O
2400	O
mAh	O
;	O
Amazon	B-Application
claims	O
this	O
provides	O
up	O
to	O
22	O
hours	O
of	O
talk	O
time	O
and	O
up	O
to	O
85	O
hours	O
of	O
standby	O
time	O
.	O
</s>
<s>
According	O
to	O
the	O
product	O
teardown	O
site	O
iFixit	O
,	O
the	O
BOM	O
of	O
the	O
Fire	B-Application
Phone	I-Application
is	O
estimated	O
to	O
be	O
approximately	O
$205	O
;	O
this	O
figure	O
is	O
higher	O
than	O
the	O
IPhone	B-Operating_System
5S	I-Operating_System
but	O
lower	O
than	O
the	O
Samsung	B-Application
Galaxy	I-Application
S5	I-Application
.	O
</s>
<s>
Included	O
with	O
the	O
phone	O
are	O
earbuds	O
Amazon	B-Application
claims	O
to	O
be	O
"	O
tangle-free	O
"	O
;	O
the	O
earbud	O
tips	O
can	O
be	O
attached	O
to	O
each	O
other	O
magnetically	O
and	O
also	O
have	O
a	O
flat	O
cable	O
in	O
order	O
to	O
minimize	O
tangling	O
.	O
</s>
<s>
Similar	O
to	O
the	B-General_Concept
Kindle	I-General_Concept
Fire	B-Application
tablets	I-Application
,	O
the	O
Fire	B-Application
Phone	I-Application
uses	O
a	O
forked	O
version	O
of	O
Android	B-Application
called	O
Fire	B-Application
OS	I-Application
.	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
was	O
preloaded	O
with	O
version	O
3.5	O
of	O
Fire	B-Application
OS	I-Application
,	O
which	O
is	O
based	O
on	O
Android	B-Application
4.2	I-Application
Jelly	I-Application
Bean	I-Application
.	O
</s>
<s>
The	O
fork	O
replaces	O
Google	O
's	O
default	O
UI	O
with	O
a	O
carousel	O
of	O
recently	O
accessed	O
content	O
and	O
apps	O
(	O
called	O
"	O
Home	O
Carousel	O
"	O
)	O
,	O
and	O
also	O
serves	O
to	O
promote	O
Amazon	B-Application
's	O
various	O
services	O
.	O
</s>
<s>
A	O
new	O
feature	O
introduced	O
with	O
the	O
Fire	B-Application
Phone	I-Application
is	O
the	O
presence	O
of	O
"	O
active	O
widgets	O
"	O
,	O
widgets	O
underneath	O
the	O
icon	O
showing	O
recent	O
activity	O
and/or	O
information	O
about	O
the	O
app	O
.	O
</s>
<s>
Pre-loaded	O
applications	O
on	O
the	O
Fire	B-Application
Phone	I-Application
include	O
Amazon	B-Application
Appstore	O
,	O
Amazon	B-Application
Video	I-Application
,	O
Amazon	B-Application
Music	I-Application
,	O
Amazon	B-Application
's	O
Silk	B-Protocol
browser	I-Protocol
,	O
and	O
Audible	B-Application
Audiobooks	O
.	O
</s>
<s>
Although	O
the	O
phone	O
uses	O
Android	B-Application
,	O
it	O
does	O
not	O
have	O
Google	O
Play	O
Store	O
pre-installed	O
.	O
</s>
<s>
As	O
of	O
Fire	B-Application
OS	I-Application
3.6.8	O
,	O
Google	O
Play	O
and	O
Google	O
Services	O
can	O
be	O
easily	O
sideloaded	O
.	O
</s>
<s>
An	O
update	O
,	O
Fire	B-Application
OS	I-Application
3.5.1	O
,	O
brought	O
quick	O
app	O
switching	O
(	O
dubbed	O
"	O
Quick	O
Switch	O
"	O
and	O
accessed	O
by	O
tapping	O
twice	O
on	O
the	O
home	O
button	O
)	O
,	O
folders	O
(	O
dubbed	O
"	O
App	O
Grid	O
Collections	O
"	O
)	O
,	O
pinning	O
of	O
apps	O
on	O
the	O
home	O
screen	O
,	O
improved	O
photo	O
taking	O
capabilities	O
,	O
sending	O
of	O
high	O
resolution	O
videos	O
via	O
MMS	O
,	O
and	O
improved	O
battery	O
life	O
.	O
</s>
<s>
Also	O
introduced	O
with	O
the	O
Fire	B-Application
Phone	I-Application
is	O
a	O
three-panel	O
design	O
for	O
apps	O
:	O
the	O
leftmost	O
panel	O
displays	O
settings	O
,	O
the	O
center	O
panel	O
is	O
the	O
main	O
screen	O
for	O
apps	O
,	O
and	O
the	O
rightmost	O
panel	O
is	O
used	O
for	O
"	O
delights	O
"	O
-	O
features	O
specific	O
to	O
an	O
app	O
.	O
</s>
<s>
Using	O
the	O
four	O
front	O
cameras	O
and	O
the	O
gyroscope	O
,	O
the	O
Fire	B-Application
Phone	I-Application
provides	O
shortcuts	O
based	O
on	O
the	O
orientation	O
of	O
the	O
device	O
.	O
</s>
<s>
Photos	O
taken	O
with	O
the	O
Fire	B-Application
Phone	I-Application
are	O
automatically	O
backed	O
up	O
to	O
Amazon	B-General_Concept
's	I-General_Concept
Cloud	I-General_Concept
Drive	I-General_Concept
;	O
Amazon	B-Application
offers	O
unlimited	O
photo	O
storage	O
for	O
this	O
device	O
.	O
</s>
<s>
Mayday	O
is	O
a	O
free	O
,	O
24-hour	O
customer	O
support	O
service	O
for	O
users	O
of	O
Amazon	B-Application
's	O
devices	O
,	O
allowing	O
the	O
customer	O
service	O
access	O
to	O
the	O
device	O
in	O
order	O
to	O
show	O
a	O
user	O
particular	O
functions	O
of	O
their	O
device	O
.	O
</s>
<s>
Firefly	O
uses	O
the	O
camera	O
and	O
microphone	O
to	O
identify	O
objects	O
that	O
can	O
be	O
bought	O
from	O
Amazon	B-Application
(	O
such	O
as	O
media	O
)	O
or	O
to	O
scan	O
useful	O
information	O
(	O
such	O
as	O
addresses	O
and	O
phone	O
numbers	O
)	O
.	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
can	O
also	O
send	O
its	O
screen	O
to	O
any	O
Miracast	O
enabled	O
device	O
,	O
including	O
the	O
Fire	B-Application
TV	I-Application
,	O
Xbox	B-Protocol
,	O
Sony	O
PlayStation	O
3/4	O
,	O
or	O
select	O
Samsung	O
Smart	O
TVs	O
.	O
</s>
<s>
The	O
reception	O
to	O
the	O
Fire	B-Application
Phone	I-Application
was	O
mixed	O
.	O
</s>
<s>
Such	O
drawbacks	O
include	O
the	O
2013-level	O
technical	O
specs	O
(	O
including	O
the	O
lack	O
of	O
Bluetooth	B-General_Concept
LE	I-General_Concept
)	O
,	O
the	O
underdeveloped	O
OS	O
,	O
its	O
high	O
price	O
,	O
and	O
the	O
exclusivity	O
of	O
the	O
device	O
to	O
T	O
's	O
network	O
.	O
</s>
<s>
Engadget'''s	O
Brad	O
Molen	O
stated	O
,	O
"	O
Although	O
Amazon	B-Application
's	O
debut	O
phone	O
is	O
n't	O
bad	O
,	O
per	O
se	O
,	O
but	O
there	O
's	O
little	O
incentive	O
to	O
switch	O
carriers	O
or	O
platforms	O
to	O
buy	O
it	O
.	O
</s>
<s>
They	O
also	O
criticized	O
the	O
"	O
limited	O
 [ Amazon ] 	O
ecosystem	O
"	O
,	O
including	O
the	O
lack	O
of	O
frequently	O
used	O
apps	O
available	O
on	O
other	O
platforms	O
.	O
</s>
<s>
The	O
reviewer	O
gave	O
the	O
phone	O
a	O
final	O
rating	O
of	O
70	O
out	O
of	O
100.Re/code	O
'	O
s	O
Walt	O
Mossberg	O
opined	O
that	O
the	O
Fire	B-Application
Phone	I-Application
is	O
"	O
perfectly	O
suited	O
for	O
people	O
heavily	O
invested	O
in	O
the	O
company	O
's	O
ecosystem	O
…	O
But	O
to	O
top	O
Apple	O
and	O
Samsung	O
,	O
Amazon	B-Application
needs	O
to	O
do	O
better.	O
"	O
</s>
<s>
He	O
concluded	O
by	O
saying	O
,	O
"	O
Amazon	B-Application
’s	O
first	O
smartphone	B-Application
is	O
a	O
series	O
of	O
interesting	O
ideas	O
in	O
a	O
package	O
that	O
is	O
…	O
much	O
less	O
than	O
the	O
sum	O
of	O
its	O
parts	O
.	O
</s>
<s>
"	O
Amazon	B-Application
Fire	I-Application
Phone	I-Application
Review	O
.	O
</s>
<s>
Farhad	O
Manjoo	O
of	O
The	O
New	O
York	O
Times	O
compared	O
the	O
phone	O
to	O
"	O
Mr.	O
Pine	O
's	O
purple	O
house	O
"	O
(	O
in	O
which	O
the	O
eponymous	O
character	O
paints	O
his	O
house	O
purple	O
to	O
stand	O
out	O
from	O
others	O
)	O
,	O
stating	O
that	O
"	O
Amazon	B-Application
has	O
built	O
a	O
nice	O
,	O
solid	O
,	O
plain	O
white	O
house	O
.	O
</s>
<s>
This	O
references	O
the	O
"	O
superficial	O
features	O
"	O
of	O
the	O
Fire	B-Application
Phone	I-Application
,	O
"	O
born	O
of	O
the	O
same	O
superficial	O
impulse	O
"	O
,	O
including	O
Dynamic	O
Perspective	O
.	O
</s>
<s>
Unlike	O
The	O
Verge	O
,	O
The	O
New	O
York	O
Times	O
felt	O
the	O
interface	O
was	O
"	O
relatively	O
simple	O
to	O
navigate	O
"	O
.The	O
Wall	O
Street	O
Journal	O
's	O
Geoffrey	O
Fowler	O
praised	O
Amazon	B-Application
for	O
"	O
attempting	O
to	O
make	O
inroads	O
which	O
might	O
disrupt	O
the	O
giants	O
"	O
,	O
saying	O
the	O
smartphone	B-Application
market	O
needed	O
new	O
ideas	O
.	O
</s>
<s>
He	O
also	O
stated	O
the	O
battery	O
never	O
lasted	O
for	O
an	O
entire	O
day	O
,	O
a	O
"	O
telephonic	O
cardinal	O
sin	O
"	O
.ZDNet	O
'''	O
s	O
Zach	O
Whittaker	O
wrote	O
the	O
Fire	B-Application
Phone	I-Application
could	O
be	O
described	O
in	O
2	O
ways	O
:	O
a	O
motion	O
sickness	O
inducer	O
,	O
or	O
a	O
gimmicky	O
device	O
at	O
best	O
,	O
but	O
one	O
that	O
has	O
great	O
potential	O
.	O
</s>
<s>
He	O
concluded	O
the	O
Fire	B-Application
Phone	I-Application
had	O
strong	O
hardware	O
,	O
but	O
that	O
the	O
software	O
let	O
it	O
down	O
.	O
</s>
<s>
James	O
Kendrick	O
,	O
another	O
of	O
ZDNet	O
's	O
authors	O
,	O
expressed	O
that	O
the	O
"	O
feature	O
in	O
Fire	B-Application
OS	I-Application
that	O
makes	O
devices	O
so	O
nice	O
to	O
use	O
is	O
the	O
large	O
carousel	O
toward	O
the	O
top	O
of	O
the	O
home	O
screen	O
(	O
..	O
)	O
Fire	B-Application
OS	I-Application
is	O
similar	O
to	O
iOS	O
in	O
one	O
regard	O
in	O
that	O
it	O
hides	O
the	O
power	O
of	O
the	O
OS	O
under	O
the	O
hood	O
.	O
</s>
<s>
What	O
’s	O
exposed	O
is	O
the	O
part	O
of	O
the	O
OS	O
that	O
makes	O
the	O
Amazon	B-Application
device	O
comforting	O
and	O
easy	O
to	O
use	O
.	O
</s>
<s>
(	O
..	O
)	O
That	O
’s	O
why	O
Fire	B-Application
OS	I-Application
is	O
better	O
than	O
Android	B-Application
for	O
the	O
majority	O
of	O
smartphone	B-Application
and	O
tablet	O
users.	O
"	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
has	O
been	O
labeled	O
as	O
the	O
most-polluting	O
phone	O
by	O
Greenpeace	O
,	O
who	O
claims	O
Amazon	B-Application
's	O
servers	O
are	O
powered	O
by	O
non-renewable	O
sources	O
of	O
energy	O
.	O
</s>
<s>
Amazon	B-Application
disputes	O
these	O
claims	O
,	O
countering	O
Greenpeace	O
's	O
data	O
is	O
incorrect	O
and	O
misleading	O
.	O
</s>
<s>
This	O
led	O
to	O
a	O
large	O
number	O
of	O
one-star	O
reviews	O
being	O
left	O
on	O
Amazon	B-Application
's	O
website	O
,	O
as	O
a	O
form	O
of	O
protest	O
on	O
the	O
part	O
of	O
Greenpeace	O
activists	O
and/or	O
its	O
supporters	O
.	O
</s>
<s>
Technology	O
reviewer	O
and	O
Internet	O
personality	O
Marques	O
Brownlee	O
stated	O
in	O
his	O
Smartphone	B-Application
Awards	O
video	O
the	O
Fire	B-Application
Phone	I-Application
was	O
the	O
"	O
Bust	O
of	O
the	O
Year	O
"	O
,	O
saying	O
;	O
"	O
…	O
it	O
was	O
n't	O
really	O
a	O
good	O
phone	O
in	O
any	O
way	O
,	O
and	O
there	O
was	O
no	O
real	O
reason	O
for	O
people	O
to	O
buy	O
it	O
(	O
..	O
)	O
It	O
just	O
did	O
n't	O
really	O
have	O
anything	O
going	O
for	O
it.	O
"	O
</s>
<s>
When	O
asked	O
about	O
the	O
perceived	O
flop	O
of	O
the	O
Fire	B-Application
Phone	I-Application
during	O
Business	O
Insider	O
's	O
Ignition	O
conference	O
of	O
2014	O
,	O
Jeff	O
Bezos	O
defended	O
the	O
product	O
,	O
saying	O
it	O
was	O
a	O
"	O
bold	O
bet	O
"	O
,	O
and	O
his	O
company	O
had	O
to	O
take	O
such	O
bets	O
in	O
order	O
to	O
stay	O
relevant	O
.	O
</s>
<s>
He	O
continued	O
,	O
saying	O
it	O
would	O
"	O
take	O
many	O
iterations	O
"	O
,	O
and	O
"	O
some	O
number	O
of	O
years	O
"	O
before	O
getting	O
it	O
right	O
,	O
comparing	O
it	O
to	O
the	B-General_Concept
Kindle	I-General_Concept
line	O
of	O
e-readers	O
.	O
</s>
<s>
The	O
Fire	B-Application
Phone	I-Application
occupied	O
the	O
number	O
one	O
spot	O
on	O
the	O
"	O
Best	O
Selling	O
"	O
list	O
on	O
Amazon.com,	O
before	O
sales	O
dropped	O
significantly	O
after	O
2	O
weeks	O
.	O
</s>
<s>
Amazon	B-Application
shares	O
dipped	O
by	O
10%	O
July	O
24	O
,	O
2014	O
,	O
one	O
day	O
prior	O
to	O
its	O
launch	O
on	O
AT&T	O
,	O
due	O
to	O
increased	O
losses	O
incurred	O
by	O
the	O
development	O
of	O
the	O
Fire	B-Application
Phone	I-Application
.	O
</s>
<s>
On	O
July	O
25	O
,	O
2014	O
,	O
several	O
AT&T	O
stores	O
reported	O
little	O
to	O
no	O
sales	O
,	O
although	O
several	O
stores	O
experienced	O
increased	O
foot	O
traffic	O
and	O
interest	O
for	O
the	O
Fire	B-Application
Phone	I-Application
.	O
</s>
<s>
Amazon	B-Application
has	O
yet	O
to	O
release	O
official	O
sales	O
figures	O
for	O
the	O
device	O
.	O
</s>
<s>
According	O
to	O
Chitika	O
Insights	O
,	O
an	O
advertising	O
company	O
,	O
by	O
analyzing	O
ad	O
impressions	O
from	O
July	O
25	O
to	O
August	O
14	O
,	O
2014	O
(	O
20	O
days	O
after	O
the	O
release	O
of	O
the	O
device	O
)	O
,	O
the	O
Fire	B-Application
Phone	I-Application
constituted	O
approximately	O
0.02	O
%	O
of	O
the	O
smartphone	B-Application
market	O
in	O
the	O
United	O
States	O
and	O
Canada	O
.	O
</s>
<s>
The	O
Guardian	O
later	O
extrapolated	O
based	O
on	O
data	O
from	O
ComScore	O
and	O
Chitika	O
,	O
claiming	O
that	O
no	O
more	O
than	O
35,000	O
Fire	B-Application
Phones	I-Application
were	O
sold	O
in	O
the	O
first	O
20	O
days	O
.	O
</s>
<s>
In	O
September	O
2014	O
,	O
The	O
New	O
York	O
Times	O
reported	O
that	O
sales	O
had	O
been	O
"	O
dismal	O
"	O
,	O
and	O
that	O
"	O
analysts	O
say	O
Amazon	B-Application
has	O
sold	O
only	O
a	O
few	O
tens	O
of	O
thousands	O
"	O
of	O
Fire	B-Application
Phones	I-Application
.	O
</s>
<s>
In	O
October	O
2014	O
,	O
during	O
the	O
announcement	O
of	O
3rd	O
quarter	O
financial	O
results	O
,	O
Amazon	B-Application
stated	O
they	O
took	O
a	O
$170	O
million	O
hit	O
due	O
to	O
costs	O
associated	O
with	O
the	O
Fire	B-Application
Phone	I-Application
and	O
had	O
over	O
$83	O
million	O
worth	O
of	O
Fire	B-Application
Phones	I-Application
in	O
inventory	O
,	O
but	O
declined	O
to	O
comment	O
on	O
how	O
this	O
would	O
affect	O
predictions	O
for	O
the	O
4th	O
quarter	O
.	O
</s>
