<s>
Field	B-Application
force	I-Application
automation	I-Application
(	O
FFA	O
)	O
is	O
the	O
capture	O
of	O
field	O
sales	O
or	O
service	O
information	O
in	O
real	O
time	O
using	O
communications	B-General_Concept
technology	I-General_Concept
,	O
typically	O
handheld	O
PDAs	B-Application
,	O
wireless	O
devices	O
,	O
tablet	B-Device
PCs	I-Device
or	O
mobile	O
phones	O
.	O
</s>
<s>
Field	B-Application
force	I-Application
automation	I-Application
is	O
seen	O
as	O
beneficial	O
to	O
businesses	O
in	O
regard	O
of	O
customer	O
relations	O
,	O
maintaining	O
skills	O
among	O
the	O
field	O
workforce	O
,	O
and	O
limiting	O
the	O
size	O
of	O
this	O
workforce	O
.	O
</s>
<s>
The	O
biggest	O
challenge	O
in	O
field	B-Application
force	I-Application
automation	I-Application
is	O
in	O
developing	O
a	O
simple	O
,	O
but	O
usable	O
,	O
user	O
interface	O
for	O
the	O
hand	O
held	O
device	O
or	O
mobile	O
,	O
and	O
connectivity	O
at	O
the	O
location	O
of	O
information	O
capture	O
.	O
</s>
