<s>
A	O
feedback	B-Device
terminal	I-Device
is	O
a	O
physical	O
device	O
that	O
is	O
commonly	O
used	O
to	O
collect	O
large	O
amounts	O
of	O
anonymous	O
real-time	O
feedback	O
from	O
customers	O
,	O
employees	O
,	O
travelers	O
,	O
visitors	O
or	O
students	O
.	O
</s>
<s>
Typically	O
,	O
feedback	B-Device
terminals	I-Device
feature	O
buttons	O
that	O
users	O
can	O
press	O
to	O
indicate	O
how	O
satisfied	O
they	O
are	O
with	O
the	O
service	O
provided	O
.	O
</s>
<s>
Feedback	B-Device
terminals	I-Device
are	O
utilized	O
to	O
measure	O
and	O
improve	O
customer	O
and	O
employee	O
experience	O
across	O
a	O
broad	O
range	O
of	O
industries	O
.	O
</s>
<s>
Feedback	B-Device
terminals	I-Device
have	O
seen	O
use	O
in	O
a	O
wide	O
variety	O
of	O
industries	O
,	O
including	O
retail	O
,	O
healthcare	O
,	O
hospitality	O
industry	O
,	O
airports	O
,	O
and	O
educational	O
institutions	O
.	O
</s>
<s>
Feedback	B-Device
terminals	I-Device
also	O
allow	O
for	O
the	O
collection	O
of	O
real-time	O
feedback	O
.	O
</s>
<s>
Feedback	B-Device
terminals	I-Device
are	O
also	O
often	O
used	O
to	O
measure	O
Net	O
Promoter	O
Score	O
(	O
NPS	O
)	O
on-site	O
,	O
a	O
metric	O
which	O
can	O
be	O
used	O
to	O
gauge	O
the	O
loyalty	O
of	O
a	O
company	O
’s	O
customer	O
relationships	O
.	O
</s>
<s>
Using	O
a	O
five	O
button	O
feedback	B-Device
terminal	I-Device
,	O
the	O
Net	O
Promoter	O
Score	O
is	O
can	O
be	O
calculated	O
based	O
on	O
responses	O
to	O
a	O
question	O
asking	O
about	O
a	O
customer	O
's	O
experience	O
.	O
</s>
<s>
Real-time	O
feedback	O
is	O
one	O
of	O
the	O
major	O
benefits	O
of	O
the	O
feedback	B-Device
terminals	I-Device
compared	O
to	O
alternative	O
survey	O
methods	O
.	O
</s>
<s>
As	O
opposed	O
to	O
traditional	O
surveys	O
,	O
people	O
can	O
use	O
feedback	B-Device
terminals	I-Device
to	O
express	O
their	O
opinion	O
right	O
after	O
the	O
experience	O
has	O
happened	O
,	O
so	O
the	O
feedback	O
could	O
also	O
often	O
be	O
more	O
accurate	O
.	O
</s>
<s>
Some	O
providers	O
of	O
feedback	B-Device
terminals	I-Device
also	O
allow	O
their	O
customers	O
to	O
switch	O
between	O
smiley	O
and	O
multiple-choice	O
questions	O
to	O
poll	O
for	O
more	O
precise	O
answers	O
.	O
</s>
<s>
Additionally	O
,	O
feedback	B-Device
terminals	I-Device
often	O
collect	O
more	O
responses	O
compared	O
to	O
traditional	O
surveys	O
.	O
</s>
<s>
Organisations	O
using	O
feedback	B-Device
terminals	I-Device
could	O
expect	O
to	O
receive	O
feedback	O
from	O
up	O
to	O
30%	O
or	O
more	O
of	O
the	O
footfall	O
.	O
</s>
<s>
Finally	O
,	O
by	O
deploying	O
several	O
feedback	B-Device
terminals	I-Device
organisations	O
can	O
compare	O
results	O
from	O
multiple	O
locations	O
.	O
</s>
<s>
In	O
a	O
notable	O
example	O
,	O
feedback	B-Device
terminals	I-Device
have	O
been	O
used	O
to	O
gauge	O
customer	O
experience	O
across	O
one	O
hundred	O
and	O
fifty	O
gas	O
stations	O
and	O
immediately	O
managers	O
could	O
see	O
substantial	O
differences	O
in	O
customer	O
experience	O
that	O
had	O
to	O
be	O
addressed	O
.	O
</s>
<s>
Some	O
experts	O
argue	O
that	O
organisations	O
should	O
be	O
careful	O
when	O
interpreting	O
the	O
data	O
that	O
was	O
collected	O
using	O
feedback	B-Device
terminals	I-Device
.	O
</s>
<s>
The	O
anonymity	O
aspect	O
of	O
feedback	B-Device
terminals	I-Device
has	O
been	O
criticized	O
too	O
.	O
</s>
