<s>
Facebook	B-Application
's	O
Feed	O
,	O
formerly	O
known	O
as	O
the	O
News	B-General_Concept
Feed	I-General_Concept
,	O
is	O
a	O
web	B-General_Concept
feed	I-General_Concept
feature	O
for	O
the	O
social	O
network	O
.	O
</s>
<s>
Using	O
a	O
proprietary	O
method	O
,	O
Facebook	B-Application
selects	O
a	O
handful	O
of	O
updates	O
to	O
show	O
users	O
every	O
time	O
they	O
visit	O
their	O
feed	O
,	O
out	O
of	O
an	O
average	O
of	O
2,000	O
updates	O
they	O
can	O
potentially	O
receive	O
.	O
</s>
<s>
Over	O
two	O
billion	O
people	O
use	O
Facebook	B-Application
every	O
month	O
,	O
making	O
the	O
network	O
's	O
Feed	O
the	O
most	O
viewed	O
and	O
most	O
influential	O
aspect	O
of	O
the	O
news	O
industry	O
.	O
</s>
<s>
Before	O
2006	O
,	O
Facebook	B-Application
simply	O
consisted	O
of	O
profiles	O
,	O
requiring	O
the	O
user	O
to	O
visit	O
a	O
profile	O
to	O
see	O
any	O
new	O
posts	O
.	O
</s>
<s>
On	O
September	O
6	O
,	O
2006	O
,	O
Facebook	B-Application
announced	O
a	O
new	O
home	O
page	O
feature	O
called	O
"	O
News	B-General_Concept
Feed	I-General_Concept
"	O
.	O
</s>
<s>
The	O
new	O
layout	O
created	O
an	O
alternative	O
home	O
page	O
in	O
which	O
users	O
saw	O
a	O
constantly	O
updated	O
list	O
of	O
their	O
friends	O
 '	O
Facebook	B-Application
activities	O
.	O
</s>
<s>
Initially	O
,	O
the	O
addition	O
of	O
the	O
News	B-General_Concept
Feed	I-General_Concept
caused	O
discontent	O
among	O
Facebook	B-Application
users	I-Application
,	O
many	O
of	O
which	O
complained	O
that	O
the	O
feed	O
was	O
too	O
intrusive	O
,	O
detailing	O
every	O
moment	O
with	O
timestamps	O
,	O
and	O
violated	O
their	O
privacy	O
.	O
</s>
<s>
The	O
News	B-General_Concept
Feed	I-General_Concept
has	O
received	O
multiple	O
updates	O
over	O
the	O
years	O
since	O
its	O
original	O
setup	O
.	O
</s>
<s>
In	O
2008	O
,	O
Facebook	B-Application
added	O
a	O
feedback	O
button	O
to	O
each	O
story	O
in	O
a	O
user	O
's	O
feed	O
,	O
letting	O
them	O
tell	O
the	O
service	O
about	O
their	O
personal	O
preferences	O
for	O
their	O
feed	O
.	O
</s>
<s>
However	O
,	O
the	O
feedback	O
button	O
was	O
removed	O
in	O
April	O
,	O
and	O
returned	O
in	O
July	O
,	O
with	O
Facebook	B-Application
reportedly	O
removing	O
the	O
first	O
iteration	O
of	O
the	O
feedback	O
options	O
due	O
to	O
a	O
low	O
impact	O
on	O
user	O
satisfaction	O
compared	O
to	O
other	O
aspects	O
of	O
the	O
algorithm	O
.	O
</s>
<s>
In	O
March	O
2009	O
,	O
Facebook	B-Application
rolled	O
out	O
the	O
option	O
to	O
"	O
Like	O
"	O
a	O
page	O
to	O
see	O
updates	O
from	O
it	O
in	O
their	O
feed	O
,	O
gave	O
users	O
customizable	O
filters	O
to	O
determine	O
what	O
friends	O
they	O
wanted	O
to	O
see	O
News	B-General_Concept
Feed	I-General_Concept
updates	O
from	O
,	O
and	O
also	O
added	O
a	O
publishing	O
field	O
at	O
the	O
top	O
of	O
the	O
feed	O
,	O
previously	O
exclusive	O
to	O
user	O
profiles	O
,	O
for	O
easy	O
post	O
creation	O
.	O
</s>
<s>
"	O
,	O
a	O
similar	O
but	O
also	O
notably	O
different	O
question	O
from	O
Twitter	B-Application
's	O
"	O
What	O
are	O
you	O
doing	O
right	O
now	O
?	O
"	O
</s>
<s>
In	O
December	O
2010	O
,	O
Facebook	B-Application
rolled	O
out	O
a	O
new	O
drop-down	O
button	O
,	O
offering	O
users	O
the	O
ability	O
to	O
view	O
News	B-General_Concept
Feed	I-General_Concept
by	O
categories	O
,	O
including	O
only	O
games	O
,	O
status	O
updates	O
,	O
photos	O
,	O
links	O
,	O
Pages	O
,	O
or	O
specific	O
groups	O
of	O
people	O
.	O
</s>
<s>
In	O
February	O
2011	O
,	O
Facebook	B-Application
added	O
News	B-General_Concept
Feed	I-General_Concept
settings	O
to	O
let	O
users	O
specify	O
if	O
they	O
want	O
content	O
from	O
only	O
the	O
people	O
and	O
pages	O
they	O
interact	O
with	O
the	O
most	O
,	O
rather	O
than	O
everyone	O
.	O
</s>
<s>
In	O
September	O
,	O
Facebook	B-Application
updated	O
the	O
feed	O
to	O
show	O
top	O
stories	O
and	O
most	O
recent	O
stories	O
,	O
rather	O
than	O
relying	O
on	O
a	O
strictly	O
chronological	O
order	O
.	O
</s>
<s>
Later	O
the	O
same	O
year	O
,	O
it	O
introduced	O
the	O
"	O
ticker	O
"	O
,	O
a	O
real-time	O
extension	O
of	O
News	B-General_Concept
Feed	I-General_Concept
,	O
located	O
on	O
the	O
right	O
side	O
of	O
the	O
screen	O
.	O
</s>
<s>
At	O
the	O
end	O
of	O
the	O
year	O
,	O
news	O
outlets	O
reported	O
that	O
Facebook	B-Application
would	O
be	O
starting	O
allowing	O
advertisements	O
through	O
"	O
Sponsored	O
Stories	O
"	O
in	O
News	B-General_Concept
Feed	I-General_Concept
for	O
the	O
first	O
time	O
.	O
</s>
<s>
In	O
March	O
2013	O
,	O
Facebook	B-Application
held	O
a	O
press	O
event	O
to	O
unveil	O
new	O
updates	O
to	O
News	B-General_Concept
Feed	I-General_Concept
,	O
including	O
a	O
more	O
minimalistic	O
design	O
with	O
consistency	O
across	O
both	O
the	O
website	O
and	O
mobile	O
devices	O
.	O
</s>
<s>
A	O
year	O
later	O
,	O
in	O
March	O
2014	O
,	O
Facebook	B-Application
once	O
again	O
updated	O
its	O
News	B-General_Concept
Feed	I-General_Concept
,	O
but	O
in	O
response	O
to	O
criticism	O
from	O
users	O
,	O
the	O
company	O
chose	O
to	O
scale	O
back	O
its	O
efforts	O
.	O
</s>
<s>
News	B-General_Concept
Feed	I-General_Concept
product	O
manager	O
Greg	O
Marra	O
explained	O
that	O
"	O
People	O
do	O
n't	O
like	O
us	O
moving	O
their	O
furniture	O
around	O
,	O
because	O
you	O
break	O
muscle	O
memory	O
"	O
.	O
</s>
<s>
Following	O
surveys	O
of	O
Facebook	B-Application
users	I-Application
,	O
this	O
desire	O
for	O
change	O
will	O
take	O
the	O
form	O
of	O
a	O
reconfiguration	O
of	O
the	O
News	B-General_Concept
Feed	I-General_Concept
algorithms	O
in	O
order	O
to	O
:	O
</s>
<s>
Prioritize	O
content	O
of	O
family	O
members	O
and	O
friends	O
(	O
Mark	O
Zuckerberg	O
January	O
12	O
,	O
Facebook	B-Application
:	O
"	O
The	O
first	O
changes	O
you	O
'll	O
see	O
will	O
be	O
in	O
News	B-General_Concept
Feed	I-General_Concept
,	O
where	O
you	O
can	O
expect	O
to	O
see	O
more	O
from	O
your	O
friends	O
,	O
family	O
and	O
groups	O
"	O
.	O
)	O
</s>
<s>
In	O
2022	O
,	O
Facebook	B-Application
's	O
parent	O
company	O
,	O
Meta	O
Platforms	O
,	O
announced	O
it	O
is	O
renaming	O
the	O
"	O
News	B-General_Concept
Feed	I-General_Concept
"	O
to	O
simply	O
be	O
named	O
"	O
Feed	O
"	O
.	O
</s>
<s>
Approximately	O
two	O
billion	O
people	O
use	O
the	B-Application
Facebook	I-Application
platform	O
every	O
month	O
.	O
</s>
<s>
Approximately	O
62	O
percent	O
of	O
adults	O
in	O
the	O
United	O
States	O
use	O
social	O
media	O
to	O
get	O
news	O
,	O
meaning	O
Facebook	B-Application
's	O
influence	O
has	O
become	O
a	O
liability	O
for	O
the	O
company	O
.	O
</s>
<s>
During	O
the	O
2016	O
U.S.	O
presidential	O
election	O
,	O
the	O
Russian	O
government	O
used	O
the	B-Application
Facebook	I-Application
platform	O
to	O
disseminate	O
fake	O
news	O
that	O
more	O
frequently	O
favored	O
Donald	O
Trump	O
over	O
Hillary	O
Clinton	O
.	O
</s>
<s>
This	O
has	O
come	O
with	O
repercussions	O
for	O
Facebook	B-Application
,	O
as	O
they	O
were	O
accused	O
of	O
releasing	O
personally	O
identifiable	O
information	O
of	O
approximately	O
82	O
million	O
users	O
to	O
Cambridge	O
Analytica	O
.	O
</s>
<s>
The	O
Cambridge	O
Analytica	O
Scandal	O
drew	O
much	O
attention	O
to	O
the	O
privacy	O
settings	O
and	O
influence	O
of	O
the	O
Feed	O
on	O
the	B-Application
Facebook	I-Application
platform	O
.	O
</s>
<s>
The	O
Feed	O
has	O
become	O
a	O
significant	O
contributor	O
to	O
the	O
spread	O
of	O
misinformation	O
;	O
as	O
former	O
U.S.	O
president	O
Barack	O
Obama	O
put	O
it	O
,	O
"	O
misinformation	O
...	O
looks	O
the	O
same	O
when	O
you	O
see	O
it	O
on	O
a	O
Facebook	B-Application
page	O
or	O
you	O
turn	O
on	O
your	O
television.	O
"	O
</s>
<s>
After	O
the	O
2016	O
election	O
,	O
journalist	O
Margaret	O
Sullivan	O
called	O
on	O
Facebook	B-Application
inc	O
.	O
to	O
hire	O
an	O
editor	O
to	O
monitor	O
the	O
News	B-General_Concept
Feed	I-General_Concept
to	O
ensure	O
accuracy	O
and	O
balance	O
of	O
news	O
stories	O
.	O
</s>
<s>
In	O
late	O
2016	O
,	O
Facebook	B-Application
described	O
plans	O
to	O
issue	O
warning	O
labels	O
on	O
certain	O
News	B-General_Concept
Feed	I-General_Concept
posts	O
.	O
</s>
<s>
Facebook	B-Application
has	O
a	O
partnership	O
with	O
fact-checkers	O
like	O
Snopes.com	O
and	O
PolitiFact	O
,	O
and	O
would	O
display	O
that	O
a	O
story	O
is	O
disputed	O
if	O
it	O
has	O
been	O
debunked	O
by	O
one	O
of	O
those	O
fact-checkers	O
.	O
</s>
<s>
On	O
the	B-Application
Facebook	I-Application
app	O
,	O
Feed	O
is	O
the	O
first	O
screen	O
to	O
appear	O
,	O
partially	O
leading	O
most	O
users	O
to	O
think	O
of	O
the	O
feed	O
as	O
Facebook	B-Application
itself	O
.	O
</s>
<s>
The	B-Application
Facebook	I-Application
Feed	O
operates	O
as	O
a	O
revolving	O
door	O
of	O
articles	O
,	O
pages	O
the	O
user	O
has	O
liked	O
,	O
status	O
updates	O
,	O
app	O
activity	O
,	O
likes	O
from	O
other	O
users	O
photos	O
and	O
videos	O
.	O
</s>
<s>
Algorithms	O
are	O
employed	O
on	O
the	B-Application
Facebook	I-Application
platform	O
to	O
curate	O
a	O
personalized	O
experience	O
for	O
users	O
that	O
is	O
predominantly	O
featured	O
in	O
the	O
Feed	O
.	O
</s>
<s>
Adam	O
Mosseri	O
is	O
Facebook	B-Application
's	O
vice	O
president	O
in	O
charge	O
of	O
Feed	O
and	O
Chief	O
Product	O
Officer	O
while	O
Chris	O
Cox	O
runs	O
the	B-Application
Facebook	I-Application
app	O
and	O
Feed	O
.	O
</s>
<s>
Facebook	B-Application
's	O
proprietary	O
algorithms	O
compare	O
the	O
merits	O
of	O
about	O
2,000	O
potential	O
posts	O
every	O
time	O
the	O
app	O
is	O
opened	O
,	O
using	O
a	O
complex	O
system	O
based	O
on	O
providing	O
a	O
meaningful	O
experience	O
,	O
over	O
that	O
of	O
clicks	O
,	O
reactions	O
,	O
or	O
reading	O
time	O
.	O
</s>
<s>
The	O
Feed	O
has	O
been	O
described	O
as	O
a	O
filter	B-Algorithm
bubble	I-Algorithm
,	O
showing	O
users	O
personalized	O
results	O
about	O
information	O
deemed	O
interesting	O
to	O
them	O
,	O
in	O
contrary	O
to	O
showing	O
all	O
information	O
,	O
even	O
information	O
that	O
they	O
disagree	O
with	O
.	O
</s>
<s>
Facebook	B-Application
has	O
been	O
researching	O
this	O
situation	O
since	O
2010	O
,	O
and	O
initially	O
used	O
an	O
algorithm	O
known	O
as	O
EdgeRank	O
.	O
</s>
<s>
By	O
late	O
2013	O
,	O
clickbait	O
articles	O
had	O
become	O
significantly	O
prevalent	O
,	O
leading	O
Facebook	B-Application
's	O
chief	O
product	O
officer	O
Chris	O
Cox	O
's	O
team	O
to	O
hire	O
survey	O
panels	O
to	O
assess	O
how	O
Feed	O
was	O
working	O
.	O
</s>
<s>
As	O
a	O
result	O
,	O
Facebook	B-Application
began	O
adding	O
ever-increasing	O
numbers	O
of	O
data	O
points	O
to	O
its	O
algorithm	O
to	O
significantly	O
reduce	O
clickbait	O
.	O
</s>
<s>
A	O
2015	O
study	O
published	O
in	O
Science	O
concluded	O
that	O
Facebook	B-Application
's	O
algorithms	O
had	O
a	O
minimal	O
effect	O
on	O
the	O
news	B-General_Concept
feed	I-General_Concept
's	O
diversity	O
,	O
though	O
the	O
study	O
prompted	O
academic	O
criticism	O
.	O
</s>
<s>
The	B-Application
Facebook	I-Application
platform	O
is	O
being	O
closely	O
studied	O
as	O
a	O
result	O
of	O
events	O
such	O
as	O
the	O
Cambridge	O
Analytica	O
Scandal	O
to	O
further	O
understand	O
the	O
effect	O
of	O
algorithms	O
on	O
the	O
formulation	O
of	O
public	O
opinion	O
.	O
</s>
