<s>
FeedBurner	B-Application
is	O
a	O
web	B-General_Concept
feed	I-General_Concept
management	O
service	O
primarily	O
for	O
monetizing	O
RSS	O
feeds	O
,	O
primarily	O
by	O
inserting	O
targeted	O
advertisements	O
into	O
them	O
.	O
</s>
<s>
It	O
was	O
founded	O
in	O
2004	O
and	O
acquired	O
by	O
Google	B-Application
in	O
2007	O
.	O
</s>
<s>
Though	O
it	O
initially	O
was	O
not	O
clear	O
whether	O
advertising	O
would	O
be	O
well-suited	O
to	O
the	O
RSS	O
format	O
,	O
authors	O
now	O
choose	O
to	O
include	O
advertising	O
in	O
two-thirds	O
of	O
FeedBurner	B-Application
's	O
feeds	O
.	O
</s>
<s>
Feedburner	B-Application
replaces	O
an	O
ordinary	O
RSS	O
feed	O
by	O
a	O
modified	O
feed	O
;	O
the	O
original	O
feed	O
becomes	O
a	O
private	O
feed	O
that	O
only	O
Feedburner	B-Application
can	O
access	O
.	O
</s>
<s>
Apart	O
from	O
advertising	O
,	O
published	O
feeds	O
are	O
modified	O
in	O
several	O
ways	O
,	O
including	O
automatic	O
links	O
to	O
Digg	B-Application
and	O
del.icio.us,	O
and	O
"	O
splicing	O
"	O
information	O
from	O
multiple	O
feeds	O
.	O
</s>
<s>
FeedBurner	B-Application
originally	O
offered	O
application	B-Application
programming	I-Application
interfaces	I-Application
(	O
APIs	B-General_Concept
)	O
to	O
allow	O
other	O
software	O
to	O
interact	O
with	O
it	O
,	O
but	O
as	O
of	O
October	O
2012	O
no	O
longer	O
does	O
.	O
</s>
<s>
As	O
of	O
August	O
4	O
,	O
2008	O
(	O
the	O
last	O
time	O
statistics	O
were	O
released	O
)	O
,	O
FeedBurner	B-Application
hosted	O
1,993,406	O
feeds	O
for	O
1,125,264	O
publishers	O
,	O
including	O
249,728	O
podcast	O
and	O
videocast	O
feeds	O
.	O
</s>
<s>
FeedBurner	B-Application
was	O
founded	O
in	O
2004	O
by	O
Dick	O
Costolo	O
,	O
Eric	O
Lunt	O
,	O
Steve	O
Olechowski	O
,	O
and	O
Matt	O
Shobe	O
.	O
</s>
<s>
On	O
June	O
3	O
,	O
2007	O
,	O
FeedBurner	B-Application
was	O
acquired	O
by	O
Google	B-Application
for	O
a	O
rumored	O
price	O
of	O
$100	O
million	O
.	O
</s>
<s>
On	O
May	O
26	O
,	O
2011	O
,	O
Google	B-Application
announced	O
that	O
the	O
FeedBurner	B-Application
APIs	B-General_Concept
were	O
deprecated	O
.	O
</s>
<s>
Google	B-Application
shut	O
down	O
the	O
APIs	B-General_Concept
on	O
October	O
20	O
,	O
2012	O
.	O
</s>
<s>
Google	B-Application
terminated	O
AdSense	O
for	O
Feeds	O
on	O
October	O
2	O
,	O
2012	O
and	O
shut	O
it	O
down	O
on	O
December	O
3	O
,	O
2012	O
.	O
</s>
<s>
On	O
April	O
14	O
,	O
2021	O
,	O
Google	B-Application
announced	O
they	O
would	O
migrate	O
FeedBurner	B-Application
to	O
new	O
infrastructure	O
but	O
remove	O
"	O
non-core	O
"	O
functionality	O
including	O
email	O
subscriptions	O
,	O
browser-friendly	O
viewing	O
,	O
and	O
password-protection	O
.	O
</s>
