<s>
A	O
feature	B-Device
phone	I-Device
(	O
also	O
spelled	O
featurephone	B-Device
)	O
is	O
a	O
type	O
or	O
class	O
of	O
mobile	O
phone	O
that	O
retains	O
the	O
form	O
factor	O
of	O
earlier	O
generations	O
of	O
mobile	O
telephones	O
,	O
typically	O
with	O
press-button	O
based	O
inputs	O
and	O
a	O
small	O
non-touch	O
display	O
.	O
</s>
<s>
They	O
tend	O
to	O
use	O
an	O
embedded	B-Operating_System
operating	I-Operating_System
system	I-Operating_System
with	O
a	O
small	O
and	O
simple	O
graphical	B-Application
user	I-Application
interface	I-Application
,	O
unlike	O
large	O
and	O
complex	O
mobile	B-Operating_System
operating	I-Operating_System
systems	I-Operating_System
such	O
as	O
Android	B-Application
from	O
Google	B-Application
or	O
iOS	B-Operating_System
from	O
Apple	O
.	O
</s>
<s>
Their	O
functions	O
are	O
limited	O
compared	O
to	O
smartphones	B-Application
,	O
which	O
integrate	O
the	O
phone	O
with	O
an	O
internet	O
communications	O
device	O
.	O
</s>
<s>
Feature	B-Device
phones	I-Device
can	O
provide	O
functions	O
including	O
Internet	O
capabilities	O
and	O
mobile	B-Application
games	I-Application
.	O
</s>
<s>
Prior	O
to	O
the	O
popularity	O
of	O
smartphones	B-Application
,	O
the	O
term	O
'	O
feature	B-Device
phone	I-Device
 '	O
was	O
often	O
used	O
on	O
high-end	O
mobile	O
telephones	O
with	O
assorted	O
functions	O
for	O
retail	O
customers	O
,	O
developed	O
at	O
the	O
advent	O
of	O
3G	B-Architecture
networks	I-Architecture
,	O
which	O
allowed	O
sufficient	O
bandwidth	O
for	O
these	O
capabilities	O
.	O
</s>
<s>
Depending	O
on	O
extent	O
of	O
functionality	O
,	O
feature	B-Device
phones	I-Device
may	O
have	O
many	O
of	O
the	O
capabilities	O
of	O
a	O
smartphone	B-Application
,	O
within	O
certain	O
cases	O
.	O
</s>
<s>
In	O
developed	O
economies	O
,	O
feature	B-Device
phones	I-Device
are	O
primarily	O
specific	O
to	O
niche	O
markets	O
,	O
or	O
have	O
become	O
merely	O
a	O
preference	O
;	O
owing	O
to	O
certain	O
feature	O
combinations	O
not	O
available	O
in	O
other	O
devices	O
,	O
such	O
as	O
affordability	O
,	O
durability	O
,	O
and	O
simplicity	O
.	O
</s>
<s>
A	O
well-specified	O
feature	B-Device
phone	I-Device
can	O
be	O
used	O
in	O
industrial	O
environments	O
,	O
and	O
the	O
outdoors	O
,	O
at	O
workplaces	O
that	O
proscribe	O
dedicated	O
cameras	O
,	O
and	O
as	O
an	O
emergency	O
telephone	O
.	O
</s>
<s>
Other	O
feature	B-Device
phones	I-Device
are	O
specifically	O
designed	O
for	O
the	O
elderly	O
,	O
and	O
yet	O
others	O
for	O
religious	O
purposes	O
.	O
</s>
<s>
In	O
Pakistan	O
and	O
other	O
South	O
Asian	O
countries	O
,	O
many	O
mobile	O
phone	O
outlets	O
use	O
feature	B-Device
phones	I-Device
for	O
balance	O
transfer	O
referred	O
as	O
easyload	O
.	O
</s>
<s>
Existing	O
feature	B-Device
phone	I-Device
operating	B-General_Concept
systems	I-General_Concept
at	O
the	O
time	O
were	O
not	O
designed	O
to	O
handle	O
additional	O
tasks	O
beyond	O
communication	O
and	O
basic	O
functions	O
,	O
and	O
due	O
to	O
the	O
complex	O
bureaucracy	O
and	O
other	O
factors	O
,	O
they	O
never	O
developed	O
a	O
thriving	O
software	O
ecosystem	O
.	O
</s>
<s>
By	O
contrast	O
,	O
iPhone	B-Operating_System
OS	I-Operating_System
(	O
renamed	O
iOS	B-Operating_System
in	O
2010	O
)	O
and	O
Android	B-Application
were	O
designed	O
as	O
a	O
robust	O
operating	B-General_Concept
system	I-General_Concept
,	O
embracing	O
third-party	O
software	O
,	O
and	O
having	O
capabilities	O
such	O
as	O
multitasking	O
and	O
graphics	O
capabilities	O
in	O
order	O
to	O
meet	O
future	O
consumer	O
demands	O
.	O
</s>
<s>
These	O
platforms	O
also	O
eclipsed	O
the	O
popularity	O
of	O
smartphone	B-Application
platforms	O
historically	O
aimed	O
towards	O
enterprise	O
markets	O
,	O
such	O
as	O
BlackBerry	B-Operating_System
.	O
</s>
<s>
There	O
has	O
been	O
an	O
industry	O
shift	O
from	O
feature	B-Device
phones	I-Device
(	O
including	O
low-end	O
smartphones	B-Application
)	O
,	O
which	O
rely	O
mainly	O
on	O
volume	O
sales	O
,	O
to	O
high-end	O
flagship	O
smartphones	B-Application
,	O
which	O
also	O
enjoy	O
higher	O
margins	O
,	O
thus	O
manufacturers	O
find	O
high-end	O
smartphones	B-Application
much	O
more	O
lucrative	O
than	O
feature	B-Device
phones	I-Device
.	O
</s>
<s>
The	O
shift	O
away	O
from	O
feature	B-Device
phones	I-Device
has	O
forced	O
mobile	O
network	O
operators	O
to	O
increase	O
subsidies	O
of	O
handsets	O
,	O
and	O
the	O
high	O
selling-prices	O
of	O
flagship	O
smartphones	B-Application
have	O
had	O
a	O
negative	O
effect	O
on	O
the	O
mobile	O
network	O
operators	O
,	O
who	O
have	O
seen	O
their	O
earnings	O
before	O
interest	O
,	O
taxes	O
,	O
depreciation	O
,	O
and	O
amortisation	O
(	O
EBITDA	O
)	O
margins	O
drop	O
as	O
they	O
sold	O
more	O
smartphones	B-Application
and	O
fewer	O
feature	B-Device
phones	I-Device
.	O
</s>
<s>
Trends	O
have	O
shown	O
that	O
consumers	O
are	O
willing	O
to	O
pay	O
more	O
for	O
smartphones	B-Application
that	O
include	O
newer	O
features	O
and	O
technology	O
,	O
and	O
that	O
smartphones	B-Application
were	O
considered	O
to	O
be	O
more	O
relevant	O
in	O
present-day	O
popular	O
culture	O
than	O
feature	B-Device
phones	I-Device
.	O
</s>
<s>
During	O
the	O
mid-2000s	O
,	O
best-selling	O
feature	B-Device
phones	I-Device
such	O
as	O
the	O
fashionable	O
flip-phone	O
Motorola	B-Application
Razr	I-Application
,	O
multimedia	O
Sony	B-Device
Ericsson	I-Device
W580i	I-Device
,	O
and	O
the	O
LG	O
Black	O
Label	O
Series	O
not	O
only	O
occupied	O
the	O
mid-range	O
pricing	O
in	O
a	O
wireless	O
provider	O
's	O
range	O
,	O
they	O
made	O
up	O
the	O
bulk	O
of	O
retail	O
sales	O
as	O
smartphones	B-Application
from	O
BlackBerry	B-Operating_System
and	O
Palm	O
were	O
still	O
considered	O
a	O
niche	O
category	O
for	O
business	O
use	O
.	O
</s>
<s>
Even	O
as	O
late	O
as	O
2009	O
,	O
smartphone	B-Application
penetration	O
in	O
North	O
America	O
was	O
low	O
.	O
</s>
<s>
In	O
2011	O
,	O
feature	B-Device
phones	I-Device
accounted	O
for	O
60percent	O
of	O
the	O
mobile	O
telephones	O
in	O
the	O
United	O
States	O
,	O
and	O
70percent	O
of	O
mobile	O
phones	O
sold	O
worldwide	O
.	O
</s>
<s>
According	O
to	O
Gartner	O
in	O
Q2	O
2013	O
,	O
225million	O
smartphones	B-Application
were	O
sold	O
worldwide	O
which	O
represented	O
a	O
46.5percent	O
gain	O
over	O
the	O
same	O
period	O
in	O
2012	O
,	O
while	O
210million	O
feature	B-Device
phones	I-Device
were	O
sold	O
,	O
which	O
was	O
a	O
decrease	O
of	O
21percent	O
year	O
over	O
year	O
,	O
the	O
first	O
time	O
that	O
smartphones	B-Application
have	O
outsold	O
feature	B-Device
phones	I-Device
.	O
</s>
<s>
Smartphones	B-Application
accounted	O
for	O
51.8percent	O
of	O
mobile	O
phone	O
sales	O
in	O
the	O
second	O
quarter	O
of	O
2013	O
,	O
resulting	O
in	O
smartphone	B-Application
sales	O
surpassing	O
feature	B-Device
phone	I-Device
sales	O
for	O
the	O
first	O
time	O
.	O
</s>
<s>
About	O
two	O
thirds	O
of	O
the	O
mobile	O
phone	O
owners	O
polled	O
said	O
they	O
had	O
a	O
smartphone	B-Application
,	O
and	O
the	O
other	O
third	O
had	O
feature	B-Device
phones	I-Device
or	O
non-smartphones	O
.	O
</s>
<s>
According	O
to	O
MTM	O
,	O
non-smartphone	O
users	O
are	O
more	O
likely	O
to	O
be	O
female	O
,	O
older	O
,	O
have	O
a	O
lower	O
income	O
,	O
live	O
in	O
a	O
small	O
community	O
,	O
and	O
have	O
less	O
education	O
.	O
</s>
<s>
The	O
survey	O
found	O
that	O
smartphone	B-Application
owners	O
tend	O
to	O
be	O
male	O
,	O
younger	O
,	O
live	O
in	O
a	O
high-income	O
household	O
with	O
children	O
in	O
the	O
home	O
,	O
and	O
residents	O
of	O
a	O
community	O
of	O
one	O
million	O
or	O
more	O
people	O
.	O
</s>
<s>
Students	O
also	O
ranked	O
high	O
among	O
smartphone	B-Application
owners	O
.	O
</s>
<s>
Mobile	O
phones	O
in	O
Japan	O
diverged	O
from	O
those	O
used	O
elsewhere	O
,	O
with	O
carriers	O
and	O
devices	O
often	O
implementing	O
advanced	O
features	O
;	O
such	O
as	O
NTT	O
docomo	O
's	O
i-mode	O
platform	O
for	O
mobile	O
internet	O
in	O
1999	O
,	O
mobile	O
payments	O
,	O
mobile	B-Application
television	I-Application
,	O
and	O
near	O
field	O
communications	O
;	O
that	O
were	O
not	O
yet	O
widely	O
used	O
,	O
or	O
even	O
adopted	O
,	O
outside	O
of	O
Japan	O
.	O
</s>
<s>
This	O
divergence	O
has	O
been	O
cited	O
as	O
an	O
example	O
of	O
Galápagos	O
syndrome	O
;	O
as	O
a	O
result	O
,	O
these	O
feature	B-Device
phones	I-Device
are	O
retroactively	O
referred	O
to	O
as	O
a	O
,	O
blending	O
with	O
.	O
</s>
<s>
While	O
smartphones	B-Application
have	O
gained	O
popularity	O
(	O
and	O
implement	O
features	O
introduced	O
on	O
them	O
)	O
,	O
many	O
gala-phones	O
are	O
still	O
commonly	O
used	O
,	O
citing	O
preferences	O
for	O
the	O
devices	O
and	O
their	O
durability	O
over	O
smartphones	B-Application
.	O
</s>
<s>
Mobile	B-Application
games	I-Application
oriented	O
towards	O
smartphones	B-Application
have	O
seen	O
significant	O
growth	O
and	O
revenue	O
in	O
Japan	O
,	O
even	O
though	O
there	O
were	O
three	O
times	O
fewer	O
smartphone	B-Application
users	O
in	O
the	O
country	O
than	O
in	O
the	O
United	O
States	O
as	O
of	O
2017	O
.	O
</s>
<s>
MediaTek	B-Architecture
developed	O
an	O
embedded	B-Operating_System
operating	I-Operating_System
system	I-Operating_System
named	O
MAUI	O
Runtime	O
Environment	O
which	O
is	O
based	O
on	O
Nucleus	B-Operating_System
RTOS	I-Operating_System
.	O
</s>
