<s>
Facetune	B-Application
is	O
a	O
photo	B-Application
editing	I-Application
application	B-Application
used	O
to	O
edit	O
,	O
enhance	O
,	O
and	O
retouch	O
photos	O
on	O
a	O
user	O
's	O
iOS	B-Application
or	O
Android	B-Application
device	O
created	O
by	O
Lightricks	B-Application
.	O
</s>
<s>
Facetune	B-Application
was	O
first	O
released	O
in	O
March	O
2013	O
.	O
</s>
<s>
Before	O
the	O
launch	O
of	O
Facetune	B-Application
2	O
,	O
it	O
was	O
sold	O
as	O
an	O
app	O
,	O
cost	O
$3.99	O
per	O
download	O
.	O
</s>
<s>
Facetune	B-Application
enables	O
users	O
to	O
remove	O
blemishes	O
,	O
improve	O
complexions	O
and	O
perform	O
other	O
manipulations	O
on	O
their	O
photos	O
which	O
could	O
previously	O
only	O
be	O
performed	O
by	O
Photoshop	O
on	O
a	O
desktop	O
computer	O
.	O
</s>
<s>
The	O
Facetune	B-Application
app	O
is	O
being	O
used	O
as	O
a	O
Facebook	O
case	O
study	O
on	O
user	O
acquisition	O
.	O
</s>
<s>
It	O
was	O
also	O
named	O
Apple	O
's	O
#4	O
best-selling	O
paid	O
app	O
in	O
2016	O
In	O
May	O
2019	O
,	O
Facetune	B-Application
2	O
launched	O
on	O
Android	B-Application
.	O
</s>
<s>
The	O
Facetune	B-Application
App	O
was	O
recognized	O
by	O
publications	O
such	O
as	O
The	O
New	O
York	O
Times	O
,	O
USA	O
Today	O
,	O
the	O
NY	O
Daily	O
News	O
,	O
The	O
Huffington	O
Post	O
and	O
Mashable	O
.	O
</s>
<s>
Celebrities	O
like	O
Khloé	O
Kardashian	O
have	O
discussed	O
their	O
enthusiasm	O
for	O
using	O
Facetune	B-Application
to	O
fine-tune	O
their	O
selfies	O
.	O
</s>
<s>
It	O
has	O
become	O
popular	O
among	O
the	O
lifestyle	O
and	O
influencer	O
community	O
on	O
YouTube	B-General_Concept
,	O
with	O
figures	O
such	O
as	O
James	O
Charles	O
,	O
Nikita	O
Dragun	O
,	O
Tana	O
Mongeau	O
as	O
well	O
as	O
the	O
LGBTQ	O
community	O
.	O
</s>
<s>
Sarah	O
Hyland	O
admitted	O
to	O
using	O
Facetune	B-Application
on	O
her	O
Instagram	O
pictures	O
.	O
</s>
<s>
Released	O
in	O
2016	O
,	O
Facetune2	O
included	O
sliders	O
for	O
modification	O
of	O
the	O
intensity	O
of	O
the	O
portrait	O
editing	O
feature	O
,	O
as	O
well	O
as	O
a	O
one	O
tap	O
fix	O
,	O
which	O
was	O
not	O
available	O
in	O
the	O
original	O
Facetune	B-Application
.	O
</s>
<s>
Facetune	B-Application
was	O
created	O
by	O
Lightricks	B-Application
,	O
an	O
Israel-based	O
startup	O
company	O
established	O
by	O
five	O
entrepreneurs	O
.	O
</s>
<s>
Lightricks	B-Application
builds	O
photo	O
and	O
video	O
editing	O
applications	O
for	O
smartphones	O
,	O
which	O
are	O
focused	O
on	O
content	O
creation	O
.	O
</s>
<s>
The	O
company	O
is	O
based	O
in	O
the	O
Hebrew	O
University	O
Tech	O
Village	O
in	O
Givat	O
Ram	O
,	O
Jerusalem	B-Application
,	O
with	O
offices	O
in	O
New	O
York	O
and	O
London	O
.	O
</s>
<s>
Lightricks	B-Application
is	O
the	O
developer	O
of	O
LTEngine	O
,	O
an	O
image	B-Algorithm
processing	I-Algorithm
engine	O
designed	O
for	O
mobile	O
platforms	O
,	O
which	O
was	O
used	O
in	O
Facetune	B-Application
.	O
</s>
<s>
Selfie-enhancing	O
and	O
other	O
photo	B-Application
editing	I-Application
apps	O
have	O
been	O
criticized	O
for	O
encouraging	O
users	O
to	O
catfish	O
or	O
pretend	O
to	O
be	O
someone	O
else	O
on	O
the	O
internet	O
,	O
especially	O
on	O
social	O
networking	O
platforms	O
.	O
</s>
<s>
The	O
increased	O
use	O
of	O
body	O
and	O
facial	O
reshaping	O
applications	O
such	O
as	O
Snapchat	B-Application
and	O
Facetune	B-Application
has	O
been	O
identified	O
as	O
a	O
potential	O
cause	O
of	O
body	O
dysmorphia	O
.	O
</s>
<s>
Recently	O
,	O
a	O
phenomenon	O
referred	O
to	O
as	O
"	O
Snapchat	B-Application
dysmorphia	O
"	O
has	O
been	O
used	O
to	O
describe	O
people	O
who	O
request	O
surgery	O
to	O
look	O
like	O
the	O
edited	O
version	O
of	O
themselves	O
as	O
they	O
appear	O
through	O
Snapchat	B-Application
Filters	O
.	O
</s>
