<s>
Eyegroove	B-Application
was	O
a	O
social	O
media	O
service	O
headquartered	O
in	O
San	O
Francisco	O
for	O
creating	O
short	O
music	O
videos	O
with	O
augmented	O
reality	O
effects	O
founded	O
by	O
Scott	O
Snibbe	O
and	O
Graham	O
McDermott	O
.	O
</s>
<s>
The	O
company	O
was	O
established	O
in	O
2013	O
and	O
released	O
the	O
first	O
version	O
of	O
its	O
app	O
on	O
iOS	B-Application
that	O
year	O
.	O
</s>
<s>
In	O
August	O
,	O
2016	O
,	O
Eyegroove	B-Application
was	O
acquired	O
by	O
Facebook	O
and	O
its	O
effect	O
technology	O
was	O
integrated	O
into	O
Instagram	O
,	O
WhatsApp	O
,	O
Messenger	O
,	O
and	O
Facebook	O
.	O
</s>
<s>
In	O
2013	O
it	O
released	O
the	O
first	O
version	O
of	O
its	O
app	O
on	O
iOS	B-Application
that	O
year	O
.	O
</s>
<s>
On	O
August	O
5	O
,	O
2016	O
,	O
TechCrunch	O
reported	O
that	O
Eyegroove	B-Application
was	O
acquired	O
by	O
Facebook	O
.	O
</s>
<s>
Subsequent	O
to	O
acquisition	O
,	O
Facebook	O
launched	O
its	O
Camera	O
Effects	O
Platform	O
with	O
camera	O
effects	O
similar	O
to	O
Eyegroove	B-Application
's	O
earlier	O
effects	O
,	O
that	O
can	O
now	O
be	O
found	O
in	O
Instagram	O
,	O
Messenger	O
,	O
WhatsApp	O
,	O
and	O
Facebook	O
.	O
</s>
<s>
Eyegroove	B-Application
users	O
could	O
record	O
up	O
to	O
30-second	O
videos	O
in	O
one	O
or	O
multiple	O
shots	O
,	O
performing	O
or	O
lip-syncing	O
to	O
music	O
tracks	O
.	O
</s>
<s>
Eyegroove	B-Application
also	O
allowed	O
users	O
to	O
change	O
the	O
speed	O
of	O
video	O
recordings	O
and	O
share	O
to	O
Instagram	O
.	O
</s>
