<s>
An	O
exit	B-Application
intent	I-Application
popup	I-Application
is	O
a	O
technique	O
used	O
in	O
online	O
shops	O
and	O
websites	O
to	O
retain	O
visitors	O
that	O
are	O
going	O
to	O
leave	O
the	O
site	O
.	O
</s>
<s>
With	O
an	O
exit	B-Application
intent	I-Application
popup	I-Application
,	O
a	O
visitor	O
's	O
mouse	B-Device
movements	O
are	O
tracked	O
,	O
and	O
when	O
the	O
cursor	B-Application
moves	O
outside	O
the	O
upper	O
page	O
boundary	O
(	O
because	O
the	O
tab	O
bar	O
is	O
usually	O
there	O
)	O
,	O
a	O
popup	O
window	O
is	O
shown	O
.	O
</s>
<s>
The	O
ad	O
is	O
triggered	O
by	O
using	O
a	O
JavaScript	B-Language
snippet	O
that	O
measures	O
the	O
speed	O
and	O
direction	O
of	O
the	O
mouse	B-Device
.	O
</s>
<s>
The	O
exit-intent	O
technology	O
works	O
differently	O
on	O
mobile	B-Application
devices	I-Application
than	O
on	O
a	O
desktop	B-Device
.	O
</s>
<s>
There	O
is	O
no	O
mouse	B-Device
movement	O
to	O
track	O
,	O
so	O
advanced	O
exit	B-Application
intent	I-Application
popup	I-Application
software	O
will	O
show	O
a	O
popup	O
once	O
a	O
visitor	O
tries	O
to	O
click	O
"	O
back	O
"	O
or	O
close	O
the	O
mobile	B-Application
browser	I-Application
tab	O
.	O
</s>
