<s>
eva	B-General_Concept
is	O
a	O
video	O
social	O
network	O
that	O
allows	O
users	O
to	O
record	O
and	O
post	O
short	O
,	O
spontaneous	O
videos	O
from	O
their	O
mobile	O
phones	O
.	O
</s>
<s>
eva	B-General_Concept
is	O
a	O
mobile	B-Application
app	I-Application
and	O
social	O
networking	O
service	O
that	O
was	O
launched	O
by	O
Forbidden	B-Application
Technologies	I-Application
plc	I-Application
-	O
creator	O
of	O
cloud-based	O
video	O
editing	O
software	O
FORscene	B-Application
-	O
in	O
summer	O
2015	O
.	O
</s>
<s>
Its	O
co-founders	O
include	O
Stephen	O
B	O
.	O
Streater	O
(	O
founder	O
of	O
Eidos	O
Interactive	O
)	O
,	O
Aziz	O
Musa	O
(	O
CEO	O
of	O
Forbidden	B-Application
Technologies	I-Application
plc	I-Application
)	O
and	O
Jens	O
Wikholm	O
(	O
award-winning	O
celebrity	O
and	O
portrait	O
photographer	O
)	O
.	O
</s>
<s>
After	O
holding	O
the	O
beta	O
launch	O
in	O
London	O
in	O
July	O
2015	O
-	O
and	O
a	O
subsequent	O
regional	O
launch	O
in	O
Melbourne	O
-	O
eva	B-General_Concept
launched	O
globally	O
in	O
Los	O
Angeles	O
on	O
1	O
October	O
2015	O
.	O
</s>
<s>
It	O
is	O
available	O
on	O
iOS	B-Application
and	O
can	O
be	O
downloaded	O
from	O
the	O
App	O
Store	O
.	O
</s>
<s>
In	O
order	O
to	O
make	O
a	O
video	O
on	O
eva	B-General_Concept
,	O
a	O
user	O
simply	O
holds	O
their	O
thumb	O
on	O
the	O
in-app	O
record	O
button	O
and	O
releases	O
it	O
when	O
they	O
are	O
finished	O
.	O
</s>
<s>
The	O
videos	O
that	O
users	O
take	O
are	O
then	O
automatically	O
uploaded	O
to	O
their	O
personal	O
feed	O
,	O
the	O
wider	O
eva	B-General_Concept
public	O
feed	O
,	O
and	O
grouped	O
by	O
interest	O
topic	O
so	O
they	O
directly	O
become	O
a	O
part	O
of	O
the	O
right	O
communities	O
.	O
</s>
<s>
Instead	O
of	O
being	O
saved	O
to	O
users	O
 '	O
phones	O
,	O
these	O
videos	O
are	O
saved	O
in	O
the	O
cloud	O
,	O
utilising	O
the	O
powerful	O
cloud-based	O
video	O
editing	O
software	O
developed	O
by	O
FORscene	B-Application
.	O
</s>
<s>
eva	B-General_Concept
has	O
been	O
described	O
by	O
SourceWire	O
as	O
"	O
beautiful	O
,	O
simple	O
and	O
addictive	O
"	O
.	O
</s>
<s>
Working	O
with	O
service	O
design	O
consultancy	O
we	O
are	O
experience	O
(	O
or	O
wae	O
)	O
,	O
eva	B-General_Concept
's	O
initial	O
structure	O
was	O
created	O
and	O
launched	O
in	O
an	O
incredible	O
30-day	O
sprint	O
that	O
made	O
waves	O
in	O
the	O
press	O
.	O
</s>
<s>
In	O
autumn	O
2015	O
,	O
eva	B-General_Concept
-	O
working	O
with	O
Chameleon	O
PR	O
-	O
funded	O
research	O
into	O
stereotypes	O
surrounding	O
bearded	O
men	O
,	O
a	O
piece	O
of	O
research	O
that	O
was	O
picked	O
up	O
by	O
over	O
100	O
global	O
publications	O
including	O
the	O
Huffington	O
Post	O
,	O
the	O
Independent	O
,	O
and	O
Cosmopolitan	O
(	O
magazine	O
)	O
.	O
</s>
