<s>
Episerver	B-Protocol
is	O
a	O
software	O
company	O
offering	O
web	O
content	O
management	O
(	O
WCM	O
)	O
(	O
or	O
CMS	B-Protocol
)	O
,	O
digital	O
commerce	O
,	O
and	O
digital	O
marketing	O
,	O
through	O
the	O
Episerver	B-Protocol
Digital	O
Experience	O
Platform	O
Cloud	O
Service	O
.	O
</s>
<s>
In	O
January	O
2021	O
,	O
Episerver	B-Protocol
announced	O
that	O
they	O
were	O
rebranding	O
as	O
Optimizely	O
,	O
a	O
company	O
they	O
acquired	O
in	O
October	O
,	O
2020	O
.	O
</s>
<s>
Episerver	B-Protocol
was	O
founded	O
in	O
1994	O
in	O
Stockholm	O
,	O
Sweden	O
,	O
by	O
Mikael	O
Runhem	O
.	O
</s>
<s>
Elektropost	O
Stockholm	O
AB	O
expanded	O
to	O
provide	O
technology	O
for	O
building	O
websites	O
and	O
introduced	O
the	O
first	O
version	O
of	O
the	O
EPiServer	B-Protocol
CMS	B-Protocol
platform	O
in	O
1997	O
.	O
</s>
<s>
In	O
2002	O
,	O
the	O
first	O
version	O
of	O
EPiServer	B-Protocol
CMS	B-Protocol
that	O
was	O
based	O
on	O
Microsoft	O
’s	O
.NET	B-Application
Framework	I-Application
,	O
EPiServer	B-Protocol
CMS	B-Protocol
4.0	O
,	O
was	O
launched	O
.	O
</s>
<s>
In	O
2006	O
,	O
Mikael	O
Runhem	O
changed	O
the	O
company	O
’s	O
name	O
to	O
EPiServer	B-Protocol
AB	O
.	O
</s>
<s>
In	O
2007	O
,	O
the	O
second	O
.NET-based	O
version	O
of	O
EPiServer	B-Protocol
CMS	B-Protocol
was	O
launched	O
,	O
version	O
5	O
.	O
</s>
<s>
In	O
December	O
2014	O
,	O
IK	O
Investment	O
Partners	O
sold	O
Episerver	B-Protocol
to	O
Accel-KKR	O
,	O
a	O
technology-focused	O
private	O
equity	O
investment	O
firm	O
.	O
</s>
<s>
Accel-KKR	O
had	O
also	O
recently	O
purchased	O
Ektron	O
,	O
a	O
Nashua	O
,	O
New	O
Hampshire-based	O
CMS	B-Protocol
company	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Episerver	B-Protocol
and	O
Ektron	O
merged	O
.	O
</s>
<s>
Two	O
former	O
executives	O
from	O
KANA	O
Software	O
,	O
CEO	O
Mark	O
Duffell	O
and	O
CMO	O
James	O
Norwood	O
,	O
were	O
appointed	O
President	O
and	O
CEO	O
and	O
Executive	O
Vice	O
President	O
Strategy	O
and	O
CMO	O
of	O
Episerver	B-Protocol
,	O
respectively	O
.	O
</s>
<s>
Martin	O
Henricson	O
,	O
CEO	O
of	O
the	O
former	O
Episerver	B-Protocol
business	O
assumed	O
the	O
role	O
of	O
Executive	O
Chairman	O
for	O
the	O
merged	O
entity	O
.	O
</s>
<s>
The	O
company	O
combined	O
its	O
software	O
into	O
the	O
Episerver	B-Protocol
Digital	O
Experience	O
Cloud	O
,	O
and	O
in	O
June	O
2015	O
,	O
Episerver	B-Protocol
launched	O
the	O
first	O
major	O
release	O
of	O
its	O
platform	O
following	O
the	O
Ektron	O
merger	O
.	O
</s>
<s>
In	O
November	O
2015	O
,	O
the	O
company	O
rebranded	O
itself	O
,	O
changing	O
EPiServer	B-Protocol
to	O
Episerver	B-Protocol
,	O
and	O
including	O
the	O
shortened	O
name	O
“	O
Epi	O
”	O
.	O
</s>
<s>
In	O
August	O
2016	O
,	O
Episerver	B-Protocol
acquired	O
Peerius	O
,	O
a	O
London	O
UK-based	O
commerce	O
personalization	O
company	O
.	O
</s>
<s>
The	O
brand	O
now	O
is	O
fully	O
integrated	O
as	O
EpiPersonalization	O
into	O
the	O
Episerver	B-Protocol
Platform	O
.	O
</s>
<s>
In	O
September	O
2018	O
,	O
Episerver	B-Protocol
was	O
sold	O
to	O
Insight	O
Venture	O
Partners	O
for	O
$1.16	O
billion	O
.	O
</s>
<s>
In	O
December	O
2019	O
,	O
Alexander	O
Atzberger	O
,	O
former	O
President	O
of	O
Customer	O
Experience	O
at	O
SAP	O
,	O
joined	O
Episerver	B-Protocol
as	O
the	O
company	O
's	O
new	O
CEO	O
.	O
</s>
<s>
In	O
October	O
2020	O
,	O
Episerver	B-Protocol
acquired	O
Optimizely	O
,	O
a	O
digital	O
experimentation	O
company	O
.	O
</s>
<s>
In	O
January	O
2021	O
,	O
Episerver	B-Protocol
announced	O
that	O
they	O
were	O
rebranding	O
as	O
"	O
Optimizely	O
"	O
.	O
</s>
<s>
March	O
1	O
,	O
2012	O
:	O
Episerver	B-Protocol
acquired	O
Mediachase	O
,	O
an	O
e-commerce	O
and	O
collaboration	O
software	O
solutions	O
provider	O
.	O
</s>
<s>
May	O
8	O
,	O
2012	O
:	O
Episerver	B-Protocol
acquired	O
200OK	O
AB	O
,	O
a	O
Swedish	O
enterprise	O
search	O
solutions	O
provider	O
.	O
</s>
<s>
May	O
6	O
,	O
2013	O
:	O
Episerver	B-Protocol
acquired	O
Swedish	O
search	O
provider	O
,	O
Euroling	O
.	O
</s>
<s>
January	O
27	O
,	O
2015	O
:	O
Episerver	B-Protocol
merged	O
with	O
Ektron	O
,	O
a	O
New	O
Hampshire-based	O
CMS	B-Protocol
company	O
.	O
</s>
<s>
August	O
31	O
,	O
2016	O
:	O
Episerver	B-Protocol
acquired	O
London-based	O
Peerius	O
,	O
an	O
omnichannel	O
commerce	O
personalization	O
engine	O
.	O
</s>
<s>
October	O
1st	O
,	O
2016	O
Episerver	B-Protocol
acquired	O
Berlin-based	O
Optivo	O
,	O
an	O
email-marketing	O
automation	O
service	O
provider	O
.	O
</s>
<s>
September	O
,	O
2018	O
Episerver	B-Protocol
was	O
acquired	O
by	O
Insight	O
Venture	O
Partners	O
in	O
a	O
transaction	O
valuing	O
Episerver	B-Protocol
at	O
$1.16	O
billion	O
.	O
</s>
<s>
November	O
18th	O
,	O
2019	O
Episerver	B-Protocol
acquired	O
idio.io,	O
a	O
content	O
intelligence	O
software	O
provider	O
.	O
</s>
<s>
December	O
16th	O
,	O
2019	O
Episerver	B-Protocol
acquired	O
Insite	O
Software	O
,	O
a	O
B2B	O
Ecommerce	O
provider	O
.	O
</s>
<s>
September	O
3rd	O
,	O
2020	O
Episerver	B-Protocol
acquired	O
Optimizely	O
,	O
a	O
B2B	O
A/B	O
testing	O
solution	O
.	O
</s>
