<s>
Enterprise	B-Architecture
feedback	I-Architecture
management	I-Architecture
(	O
EFM	O
)	O
is	O
a	O
system	O
of	O
processes	O
and	O
software	O
that	O
enables	O
organizations	O
to	O
centrally	O
manage	O
deployment	O
of	O
surveys	O
while	O
dispersing	O
authoring	O
and	O
analysis	O
throughout	O
an	O
organization	O
.	O
</s>
<s>
EFM	O
systems	O
can	O
be	O
applied	O
by	O
companies	O
operating	O
in	O
different	O
fields	O
:	O
e.g.	O
,	O
systems	O
provided	O
by	O
Confirmit	O
,	O
CXGroup	O
,	O
InMoment	O
,	O
MaritzCX	O
,	O
Clarabridge	O
,	O
Medallia	B-General_Concept
,	O
NICE	O
Systems	O
,	O
Netigate	O
,	O
Qualtrics	O
,	O
QuestBack	O
,	O
Verint	O
,	O
QuestionPro	O
,	O
,	O
Qwary	O
are	O
used	O
by	O
more	O
than	O
half	O
of	O
the	O
Fortune	O
100	O
companies	O
from	O
business	O
services	O
,	O
consumer	O
goods	O
,	O
financial	O
services	O
,	O
government	O
and	O
public	O
services	O
,	O
healthcare	O
,	O
manufacturing	O
,	O
media	O
and	O
communication	O
,	O
non-profit	O
and	O
other	O
associations	O
,	O
research	O
and	O
professional	O
services	O
,	O
retail	O
,	O
technology	O
,	O
and	O
travel	O
,	O
hospitality	O
,	O
and	O
restaurants	O
industries	O
.	O
</s>
<s>
The	O
term	O
enterprise	B-Architecture
feedback	I-Architecture
management	I-Architecture
was	O
coined	O
by	O
Perseus	O
Development	O
in	O
2004	O
and	O
was	O
first	O
popularized	O
in	O
2005	O
by	O
Gartner	O
.	O
</s>
<s>
Enterprise	B-Architecture
feedback	I-Architecture
management	I-Architecture
systems	O
root	O
from	O
PA	O
technologies	O
.	O
</s>
<s>
It	O
is	O
possible	O
to	O
infer	O
about	O
the	O
PA	O
that	O
they	O
represent	O
a	O
part	O
of	O
such	O
a	O
vast	O
field	O
of	O
knowledge	O
as	O
data	B-Application
mining	I-Application
.	O
</s>
<s>
PA	O
implies	O
various	O
types	O
of	O
modeling	O
:	O
clustering	O
(	O
cluster	B-Algorithm
analysis	I-Algorithm
)	O
,	O
decision	B-Algorithm
trees	I-Algorithm
,	O
regression	O
analysis	O
,	O
artificial	B-Architecture
neural	I-Architecture
networks	I-Architecture
,	O
text	B-Algorithm
mining	I-Algorithm
,	O
hypothesis	O
testing	O
,	O
etc	O
.	O
</s>
<s>
Since	O
then	O
,	O
technology	O
companies	O
such	O
as	O
Medallia	B-General_Concept
and	O
Satmetrix	O
have	O
received	O
significant	O
backing	O
from	O
venture	O
capital	O
investors	O
.	O
</s>
<s>
In	O
recent	O
years	O
,	O
EFM	O
solution	O
providers	O
have	O
focused	O
on	O
rounding	O
out	O
their	O
capabilities	O
to	O
conduct	O
surveys	O
across	O
multiple	O
deployment	O
modes	O
:	O
email	O
,	O
website	O
,	O
phone	O
,	O
IVR	O
,	O
SMS	B-Device
,	O
paper	O
,	O
fax	O
,	O
kiosk	O
.	O
</s>
<s>
As	O
a	O
result	O
of	O
mobile-friendliness	O
the	O
feedback	O
can	O
submitted	O
through	O
both	O
tablets	O
and	O
smartphones	B-Application
.	O
</s>
<s>
For	O
example	O
,	O
Verint	O
Technologies	O
has	O
introduced	O
EFM	O
mobile	B-Application
app	I-Application
.	O
</s>
<s>
The	O
possibility	O
to	O
manage	O
feedback	O
using	O
portable	B-Application
devices	I-Application
has	O
a	O
lot	O
of	O
significant	O
advantages	O
which	O
will	O
provide	O
the	O
company`s	O
employees	O
with	O
ability	O
of	O
collecting	O
and	O
analysing	O
data	O
conveniently	O
and	O
in	O
time	O
.	O
</s>
<s>
Optimizing	O
Surveys	O
for	O
mobile	B-Application
devices	I-Application
.	O
</s>
<s>
With	O
these	O
new	O
technologies	O
it	O
is	O
possible	O
now	O
to	O
work	O
with	O
EFM	O
on	O
tablets	O
and	O
smartphones	B-Application
;	O
</s>
<s>
While	O
previous	O
EFM	O
versions	O
have	O
to	O
be	O
connected	O
to	O
the	O
Internet	O
,	O
this	O
mobile	O
service	O
lets	O
the	O
researcher	O
perform	O
the	O
analysis	O
partly	O
offline	O
and	O
then	O
sync	B-Application
the	O
data	O
with	O
the	O
Web	O
app	O
.	O
</s>
<s>
Increasing	O
Response	O
Rates	O
with	O
SMS	B-Device
.	O
</s>
<s>
Researchers	O
can	O
reach	O
their	O
customers	O
with	O
SMS	B-Device
,	O
bulk	O
messages	O
,	O
and	O
reminders	O
.	O
</s>
<s>
The	O
author	O
of	O
the	O
article	O
Enterprise	B-Architecture
Feedback	I-Architecture
Management	I-Architecture
(	O
EFM	O
)	O
Is	O
Dead	O
implies	O
that	O
"	O
Customer	O
Insight	O
and	O
Action	O
Platforms	O
"	O
(	O
CIA	O
)	O
should	O
be	O
used	O
instead	O
of	O
EFM	O
.	O
</s>
