<s>
Endomondo	B-Application
was	O
a	O
social	O
fitness	O
network	O
created	O
by	O
Endomondo	B-Application
LLC	I-Application
which	O
allowed	O
users	O
to	O
track	O
their	O
fitness	O
and	O
health	O
statistics	O
with	O
a	O
mobile	O
application	O
and	O
website	O
.	O
</s>
<s>
Endomondo	B-Application
launched	O
in	O
2007	O
with	O
the	O
goal	O
of	O
motivating	O
people	O
to	O
lead	O
healthier	O
lives	O
.	O
</s>
<s>
Endomondo	B-Application
started	O
in	O
Denmark	O
in	O
2007	O
by	O
Mette	O
Lykke	O
,	O
Christian	O
Birk	O
and	O
Jakob	O
Nordenhof	O
Jønck	O
.	O
</s>
<s>
In	O
2013	O
,	O
Endomondo	B-Application
LLC	I-Application
was	O
listed	O
in	O
Red	O
Herring	O
as	O
a	O
European	O
finalists	O
for	O
promising	O
start-ups	O
.	O
</s>
<s>
In	O
February	O
2015	O
,	O
Endomondo	B-Application
LLC	I-Application
was	O
acquired	O
by	O
athletic	O
apparel	O
maker	O
Under	O
Armour	O
for	O
$85	O
million	O
.	O
</s>
<s>
Endomondo	B-Application
,	O
at	O
that	O
time	O
,	O
had	O
over	O
20	O
million	O
users	O
.	O
</s>
<s>
In	O
October	O
2020	O
,	O
Under	O
Armour	O
announced	O
that	O
Endomondo	B-Application
would	O
be	O
shutting	O
down	O
and	O
selling	O
off	O
MyFitnessPal	B-Device
to	O
the	O
private	O
equity	O
firm	O
Francisco	O
Partners	O
for	O
$345	O
million	O
.	O
</s>
<s>
Endomondo	B-Application
could	O
track	O
numerous	O
fitness	O
attributes	O
such	O
as	O
running	O
routes	O
,	O
distance	O
,	O
duration	O
,	O
and	O
calories	O
.	O
</s>
<s>
There	O
was	O
a	O
free	O
and	O
a	O
paid	O
version	O
available	O
of	O
Endomondo	B-Application
.	O
</s>
<s>
The	O
offering	O
of	O
additional	O
features	O
was	O
different	O
between	O
the	O
Android	B-Application
,	O
IOS	B-Application
and	O
Windows	O
platforms	O
,	O
and	O
had	O
significantly	O
better	O
features	O
for	O
tracking	O
performance	O
over	O
time	O
than	O
UnderArmours	O
suggested	O
replacement	O
.	O
</s>
<s>
Endomondo	B-Application
offered	O
challenges	O
of	O
various	O
types	O
to	O
the	O
user	O
and	O
allowed	O
users	O
to	O
create	O
their	O
own	O
challenges	O
.	O
</s>
