<s>
Embedded	B-General_Concept
analytics	I-General_Concept
is	O
the	O
technology	O
designed	O
to	O
make	O
data	B-General_Concept
analysis	I-General_Concept
and	O
business	B-General_Concept
intelligence	I-General_Concept
more	O
accessible	O
by	O
any	O
application	O
or	O
user	O
.	O
</s>
<s>
According	O
to	O
Gartner	O
analysts	O
Kurt	O
Schlegel	O
,	O
in	O
2008	O
traditional	O
business	B-General_Concept
intelligence	I-General_Concept
lacked	O
integration	O
and	O
accessibility	O
between	O
data	O
and	O
users	O
.	O
</s>
<s>
As	O
a	O
result	O
,	O
embedded	B-General_Concept
analytics	I-General_Concept
has	O
been	O
developed	O
to	O
become	O
more	O
pervasive	O
by	O
real-time	O
autonomy	O
and	O
self-service	O
of	O
data	O
visualization	O
or	O
customization	O
.	O
</s>
<s>
Embedded	B-General_Concept
analytics	I-General_Concept
software	O
delivers	O
real-time	O
reporting	O
and	O
advanced	O
analytics	O
,	O
including	O
machine	O
learning	O
,	O
directly	O
into	O
an	O
enterprise	O
business	O
application	O
.	O
</s>
<s>
This	O
immediacy	O
makes	O
embedded	B-General_Concept
analytics	I-General_Concept
much	O
more	O
intuitive	O
and	O
likely	O
to	O
be	O
viewed	O
by	O
users	O
.	O
</s>
<s>
A	O
December	O
2016	O
report	O
from	O
Nucleus	O
Research	O
found	O
that	O
using	O
BI	O
tools	O
,	O
which	O
require	O
toggling	O
between	O
applications	O
,	O
can	O
take	O
up	O
as	O
much	O
as	O
1	O
–	O
2	O
hours	O
of	O
an	O
employee	O
's	O
time	O
each	O
week	O
,	O
whereas	O
embedded	B-General_Concept
analytics	I-General_Concept
eliminate	O
the	O
need	O
to	O
toggle	O
between	O
apps	O
.	O
</s>
<s>
The	O
term	O
"	O
embedded	B-General_Concept
analytics	I-General_Concept
"	O
was	O
first	O
used	O
by	O
Howard	O
Dresner	O
:	O
consultant	O
,	O
author	O
,	O
former	O
Gartner	O
analyst	O
and	O
inventor	O
of	O
the	O
term	O
"	O
business	B-General_Concept
intelligence	I-General_Concept
"	O
.	O
</s>
<s>
Consolidation	O
of	O
business	B-General_Concept
intelligence	I-General_Concept
"	O
does	O
n't	O
mean	O
the	O
BI	O
market	O
has	O
reached	O
maturity	O
"	O
said	O
Howard	O
Dresner	O
while	O
he	O
was	O
working	O
for	O
Hyperion	O
Solutions	O
,	O
a	O
company	O
that	O
Oracle	O
bought	O
in	O
2007	O
.	O
</s>
<s>
Oracle	O
started	O
then	O
to	O
use	O
the	O
term	O
"	O
embedded	B-General_Concept
analytics	I-General_Concept
"	O
at	O
their	O
press	O
release	O
for	O
Oracle	O
Rapid	O
Planning	O
on	O
2009	O
.	O
</s>
<s>
In	O
2014	O
,	O
Dresner	O
Advisory	O
Services	O
published	O
"	O
Embedded	O
Business	B-General_Concept
Intelligence	I-General_Concept
Market	O
Study	O
"	O
as	O
part	O
of	O
the	O
Wisdom	O
of	O
Crowds	O
Series	O
of	O
Research	O
,	O
including	O
24	O
vendors	O
.	O
</s>
<s>
Embedded	O
BI	O
(	O
Business	B-General_Concept
Intelligence	I-General_Concept
)	O
refers	O
to	O
the	O
integration	O
of	O
business	B-General_Concept
intelligence	I-General_Concept
within	O
business	O
process	O
applications	O
or	O
portals	O
.	O
</s>
