<s>
Ello	B-Algorithm
is	O
an	O
online	O
social	O
networking	O
service	O
created	O
by	O
Paul	O
Budnitz	O
and	O
Todd	O
Berger	O
in	O
March	O
2014	O
.	O
</s>
<s>
It	O
has	O
pivoted	O
from	O
its	O
earlier	O
Facebook-like	O
incarnation	O
toward	O
a	O
Pinterest-like	O
website	O
showcasing	O
art	O
,	O
photography	O
,	O
fashion	O
and	O
web	O
culture	O
.	O
</s>
<s>
The	O
Ello	B-Algorithm
service	O
claims	O
several	O
notable	O
distinguishing	O
intentions	O
as	O
a	O
social	O
network	O
such	O
as	O
never	O
selling	O
user	O
data	O
to	O
advertisers	O
or	O
third	O
parties	O
,	O
never	O
showing	O
advertisements	O
,	O
and	O
not	O
enforcing	O
a	O
real-name	O
policy	O
.	O
</s>
<s>
In	O
2018	O
,	O
Ello	B-Algorithm
was	O
acquired	O
by	O
Talenthouse	B-Protocol
.	O
</s>
<s>
Ello	B-Algorithm
began	O
as	O
a	O
private	O
social	O
network	O
consisting	O
of	O
seven	O
artists	O
and	O
programmers	O
.	O
</s>
<s>
After	O
a	O
year	O
of	O
the	O
social	O
network	O
being	O
private	O
,	O
the	O
creators	O
redesigned	O
the	O
website	O
and	O
launched	O
Ello	B-Algorithm
to	O
the	O
public	O
.	O
</s>
<s>
Ello	B-Algorithm
launched	O
on	O
March	O
19	O
,	O
2014	O
,	O
complete	O
with	O
a	O
manifesto	O
that	O
claimed	O
to	O
distinguish	O
it	O
from	O
other	O
social	O
networks	O
like	O
Facebook	B-Application
.	I-Application
</s>
<s>
Ello	B-Algorithm
gained	O
added	O
attention	O
in	O
September	O
2014	O
,	O
when	O
numerous	O
members	O
of	O
the	O
LGBTQ	O
community	O
left	O
Facebook	B-Application
following	O
the	O
controversial	O
enforcement	O
of	O
its	O
real-name	O
policy	O
,	O
thought	O
to	O
be	O
intended	O
to	O
exclude	O
drag	O
queens	O
in	O
San	O
Francisco	O
.	O
</s>
<s>
In	O
October	O
2014	O
,	O
Ello	B-Algorithm
reorganized	O
itself	O
as	O
a	O
benefit	O
corporation	O
and	O
raised	O
a	O
further	O
$5.5	O
million	O
in	O
venture	O
capital	O
.	O
</s>
<s>
In	O
2015	O
Ello	B-Algorithm
launched	O
its	O
iPhone	O
app	O
,	O
which	O
has	O
many	O
similarities	O
to	O
the	O
original	O
website	O
,	O
including	O
format	O
.	O
</s>
<s>
In	O
2016	O
,	O
Wired	O
writer	O
Charley	O
Locke	O
noted	O
that	O
the	O
user	O
base	O
of	O
Ello	B-Algorithm
has	O
shifted	O
from	O
early	O
adopters	O
of	O
new	O
social	O
media	O
to	O
artists	O
and	O
other	O
creative	O
people	O
.	O
</s>
<s>
In	O
2018	O
,	O
Talenthouse	B-Protocol
acquired	O
Ello	B-Algorithm
for	O
an	O
undisclosed	O
amount	O
.	O
</s>
<s>
Ello	B-Algorithm
has	O
several	O
features	O
already	O
built	O
,	O
including	O
an	O
emoji	O
autocomplete	O
,	O
NSFW	O
settings	O
and	O
hashtag	O
implementation	O
,	O
and	O
is	O
planning	O
on	O
adding	O
others	O
such	O
as	O
private	O
messaging	O
.	O
</s>
<s>
Ello	B-Algorithm
is	O
free	O
to	O
use	O
,	O
but	O
was	O
exploring	O
a	O
freemium	O
model	O
to	O
finance	O
future	O
activities	O
.	O
</s>
<s>
As	O
such	O
,	O
Ello	B-Algorithm
seemingly	O
chose	O
to	O
turn	O
to	O
the	O
affiliate	O
revenue	O
model	O
to	O
gain	O
income	O
.	O
</s>
<s>
Ello	B-Algorithm
has	O
been	O
criticized	O
for	O
its	O
simple	O
,	O
minimalist	O
design	O
.	O
</s>
<s>
Bona	O
Kim	O
of	O
Gizmodo	O
criticized	O
the	O
general	O
bugginess	O
of	O
the	O
website	O
and	O
accused	O
it	O
of	O
trying	O
too	O
hard	O
to	O
look	O
different	O
from	O
its	O
main	O
competitor	O
,	O
Facebook	B-Application
.	I-Application
</s>
<s>
One	O
highly	O
positive	O
review	O
expressed	O
concern	O
that	O
Ello	B-Algorithm
"	O
seems	O
fated	O
to	O
become	O
the	O
betamax	O
of	O
social	O
media	O
:	O
superior	O
to	O
its	O
competitor	O
but	O
failing	O
to	O
win	O
popular	O
traction	O
.	O
</s>
