<s>
easyrec	B-Language
is	O
an	O
open-source	B-Application
program	I-Application
that	O
provides	O
personalized	O
recommendations	O
using	O
RESTful	B-Protocol
Web	I-Protocol
services	I-Protocol
to	O
be	O
integrated	O
into	O
Web	O
enabled	O
applications	O
.	O
</s>
<s>
It	O
is	O
distributed	O
under	O
the	O
GNU	B-License
General	I-License
Public	I-License
License	I-License
by	O
the	O
Studio	O
Smart	O
Agent	O
Technologies	O
and	O
hosted	O
at	O
SourceForge	B-Application
.	O
</s>
<s>
It	O
is	O
written	O
in	O
Java	B-Language
,	O
uses	O
a	O
MySQL	B-Application
database	O
and	O
comes	O
with	O
an	O
administration	O
tool	O
.	O
</s>
<s>
The	O
development	O
of	O
easyrec	B-Language
,	O
an	O
implementation	O
of	O
the	O
Adaptive	O
Personalization	O
approach	O
,	O
started	O
in	O
the	O
course	O
of	O
several	O
research	O
and	O
development	O
projects	O
conducted	O
by	O
the	O
Studio	O
Smart	O
Agent	O
Technologies	O
in	O
close	O
cooperation	O
with	O
international	O
companies	O
.	O
</s>
<s>
During	O
the	O
year	O
of	O
2008	O
the	O
core	O
functionality	O
of	O
easyrec	B-Language
was	O
developed	O
forming	O
the	O
basis	O
of	O
research	O
prototypes	O
focusing	O
on	O
the	O
music	O
domain	O
(	O
e.g.	O
</s>
<s>
In	O
June	O
2009	O
a	O
beta	O
version	O
of	O
easyrec	B-Language
,	O
containing	O
basic	O
administration	O
features	O
,	O
was	O
integrated	O
into	O
a	O
movie	O
streaming	O
portal	O
for	O
evaluation	O
purposes	O
.	O
</s>
<s>
Furthermore	O
,	O
in	O
September	O
2009	O
easyrec	B-Language
was	O
awarded	O
a	O
special	O
recognition	O
in	O
the	O
category	O
“	O
Award	O
for	O
Innovations	O
–	O
IT	O
Innovations	O
for	O
an	O
economic	O
upswing	O
”	O
by	O
the	O
jury	O
of	O
the	O
Austrian	O
state	O
prize	O
for	O
multimedia	O
and	O
e-business	O
.	O
</s>
<s>
After	O
a	O
comprehensive	O
refactoring	O
phase	O
and	O
the	O
integration	O
of	O
the	O
evaluation	O
results	O
easyrec	B-Language
was	O
published	O
on	O
SourceForge	B-Application
on	O
18	O
February	O
2010	O
.	O
</s>
<s>
In	O
course	O
of	O
the	O
CeBIT	O
tradeshow	O
2011	O
in	O
Hanover	O
easyrec	B-Language
has	O
been	O
awarded	O
the	O
German	O
“	O
INNOVATIONSPREIS-IT	O
2011	O
”	O
.	O
</s>
<s>
The	O
following	O
five	O
primary	O
goals	O
guided	O
the	O
development	O
of	O
easyrec	B-Language
.	O
</s>
<s>
Although	O
easyrec	B-Language
is	O
a	O
domain-agnostic	O
,	O
general	O
purpose	O
personalization	O
system	O
,	O
the	O
current	O
Web	O
service	O
API	O
is	O
customized	O
for	O
providing	O
online	O
shops	O
with	O
item	O
recommendations	O
.	O
</s>
<s>
Especially	O
for	O
small	O
and	O
medium	O
enterprises	O
,	O
easyrec	B-Language
provides	O
a	O
low	O
barrier	O
entrance	O
to	O
personalization	O
.	O
</s>
<s>
A	O
major	O
feature	O
of	O
easyrec	B-Language
is	O
a	O
set	O
of	O
usage	O
statistics	O
and	O
other	O
business	O
relevant	O
information	O
presented	O
via	O
an	O
administration	O
and	O
management	O
interface	O
.	O
</s>
<s>
Furthermore	O
,	O
the	O
easyrec	B-Language
administrator	O
is	O
supported	O
by	O
a	O
variety	O
of	O
administration	O
and	O
configuration	O
functions	O
including	O
the	O
manual	O
import	O
or	O
adaptation	O
of	O
business	O
rules	O
.	O
</s>
<s>
Additionally	O
,	O
as	O
an	O
integration	O
showcase	O
,	O
a	O
MediaWiki	B-Application
extension	O
was	O
developed	O
and	O
is	O
bundled	O
with	O
the	O
application	O
.	O
</s>
<s>
Currently	O
additional	O
features	O
like	O
further	O
recommender	B-Application
algorithms	O
and	O
a	O
plugin-system	O
are	O
evaluated	O
and	O
prepared	O
for	O
integration	O
into	O
the	O
easyrec	B-Language
system	O
.	O
</s>
<s>
The	O
underlying	O
architecture	O
of	O
easyrec	B-Language
is	O
designed	O
to	O
be	O
robust	O
and	O
scalable	O
—	O
separating	O
time-consuming	O
computations	O
from	O
the	O
task	O
of	O
online	O
assembling	O
of	O
recommendations	O
.	O
</s>
