<s>
ESPN	B-Application
Integration	I-Application
is	O
an	O
agreement	O
between	O
ESPN	O
and	O
video	O
game	O
developer	O
Electronic	O
Arts	O
to	O
put	O
various	O
ESPN	O
features	O
in	O
EA	O
Sports	O
games	O
.	O
</s>
<s>
The	O
first	O
game	O
to	O
feature	O
ESPN	B-Application
Integration	I-Application
was	O
the	O
college	O
baseball	O
game	O
MVP	B-Application
06	I-Application
NCAA	I-Application
Baseball	I-Application
.	O
</s>
<s>
Their	O
ESPN	B-Application
NFL	I-Application
2K5	I-Application
game	O
featured	O
total	O
ESPN	B-Application
integration	I-Application
,	O
complete	O
with	O
authentic	O
music	O
,	O
graphics	O
,	O
rendered	O
sets	O
,	O
pre-half-and	O
post	O
game	O
commentary	O
by	O
Chris	O
Berman	O
,	O
and	O
Sunday	O
Night	O
Football	O
telecast	O
crew	O
.	O
</s>
<s>
That	O
along	O
with	O
innovations	O
in	O
gameplay	O
cut	O
into	O
EA	O
Sports	O
dominant	O
Madden	O
NFL	B-Application
franchise	O
,	O
leading	O
EA	O
to	O
sign	O
an	O
exclusive	O
deal	O
with	O
the	O
NFL	B-Application
.	O
</s>
