<s>
Companies	O
like	O
Amazon.com,	O
for	O
example	O
,	O
spent	O
almost	O
a	O
decade	O
,	O
in	O
coordination	O
with	O
the	O
Southeast	O
Asian	O
governments	O
that	O
became	O
more	O
“	O
internet-friendly	O
,	O
"	O
to	O
rebuild	O
that	O
trust	O
.	O
</s>
<s>
Market	O
research	O
brands	O
such	O
as	O
ecommerceIQ	O
are	O
trying	O
to	O
fix	O
this	O
problem	O
by	O
published	O
and	O
sharing	O
research	O
and	O
insights	O
regarding	O
e-commerce	B-Application
in	I-Application
Southeast	I-Application
Asia	I-Application
.	O
</s>
<s>
The	O
market	O
research	O
brand	O
launched	O
officially	O
in	O
February	O
2016	O
with	O
Google	B-Application
Thailand	O
.	O
</s>
<s>
Following	O
that	O
success	O
,	O
Rocket	O
Internet	O
launched	O
Lazada	O
Malaysia	O
,	O
an	O
Amazon.com	B-Application
equivalent	O
offering	O
a	O
range	O
of	O
products	O
from	O
electronics	O
,	O
recreation	O
,	O
home	O
appliances	O
,	O
books	O
,	O
video	O
games	O
,	O
health	O
and	O
beauty	O
products	O
,	O
toys	O
,	O
baby	O
products	O
,	O
and	O
fashion	O
items	O
such	O
as	O
bags	O
.	O
</s>
<s>
In	O
2015	O
,	O
iTrueMart	O
turned	O
to	O
Amazon	B-Application
Web	I-Application
Services	I-Application
(	O
AWS	B-Application
)	O
to	O
run	O
its	O
e-commerce	O
website	O
and	O
launched	O
in	O
the	O
Philippines	O
.	O
</s>
