<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
(	O
"	O
DBM	O
"	O
)	O
describes	O
the	O
ability	O
to	O
automate	O
business	O
models	O
within	O
an	O
open	O
framework	O
.	O
</s>
<s>
The	O
independent	O
analyst	O
firm	O
Gartner	O
has	O
recently	O
called	O
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
"	O
critical	O
for	O
BSS	B-Application
solutions	O
to	O
succeed	O
"	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
is	O
based	O
on	O
principles	O
wherein	O
the	O
business	B-Architecture
logic	I-Architecture
of	O
an	O
application	B-Application
is	O
managed	O
independently	O
from	O
the	O
application	B-Application
servers	I-Application
that	O
automate	O
the	O
services	O
and	O
processes	O
defined	O
in	O
the	O
business	B-Architecture
logic	I-Architecture
.	O
</s>
<s>
Business	O
modeling	O
and	O
integration	O
(	O
which	O
itself	O
is	O
defined	O
as	O
part	O
of	O
the	O
business	O
model	O
)	O
are	O
defined	O
in	O
a	O
business	B-Architecture
logic	I-Architecture
layer	I-Architecture
,	O
allowing	O
underlying	O
application	B-Application
servers	I-Application
to	O
be	O
business	B-Architecture
logic	I-Architecture
agnostic	O
and	O
therefore	O
need	O
no	O
business	O
driven	O
customization	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
modeling	I-Application
is	O
suited	O
for	O
open	O
automation	B-Application
of	O
strategy-driven	O
business	O
models	O
.	O
</s>
<s>
By	O
removing	O
the	O
need	O
for	O
customization	O
of	O
core	O
application	B-Application
servers	I-Application
it	O
is	O
postulated	O
as	O
more	O
cost	B-Operating_System
efficient	I-Operating_System
,	O
rapidly	O
deployed	O
and	O
evolveable	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
was	O
initially	O
described	O
(	O
though	O
applied	O
much	O
earlier	O
in	O
practice	O
)	O
by	O
Doug	O
Zone	O
at	O
MetraTech	O
Corp	O
.	O
in	O
reference	O
to	O
the	O
billing	O
segment	O
of	O
the	O
enterprise	B-Application
software	I-Application
market	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
is	O
defined	O
as	O
the	O
automation	B-Application
of	O
Enterprise	O
Business	O
Models	O
based	O
on	O
the	O
principle	O
that	O
the	O
model	O
's	O
underlying	O
business	O
processes	O
and	O
business	O
services	O
need	O
to	O
be	O
dynamically	O
and	O
openly	O
definable	O
and	O
re-definable	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
is	O
defined	O
as	O
the	O
enabler	O
of	O
a	O
strategic	O
advantage	O
achieved	O
by	O
focused	O
differentiation	O
in	O
any	O
aspect	O
of	O
business	O
(	O
from	O
marketing	O
to	O
finance	O
to	O
operations	O
)	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
recognises	O
that	O
businesses	O
dynamically	O
evolve	O
,	O
re-inventing	O
their	O
(	O
business	O
)	O
models	O
to	O
achieve	O
strategic	O
advantage	O
.	O
</s>
<s>
DBM	O
posits	O
that	O
the	O
role	O
of	O
enterprise	B-Application
software	I-Application
(	O
CRM	O
,	O
billing	O
,	O
ERP	O
)	O
is	O
to	O
dynamically	O
automate	O
and	O
advance	O
the	O
business	O
processes	O
and	O
services	O
that	O
lie	O
behind	O
these	O
Business	O
models	O
.	O
</s>
<s>
Enterprise	B-Application
software	I-Application
automates	O
these	O
services	O
and	O
processes	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
requires	O
IT	B-Architecture
architecture	I-Architecture
and	O
enterprise	B-Application
applications	I-Application
that	O
automate	O
the	O
business	O
model	O
–	O
not	O
just	O
a	O
business	O
model	O
.	O
</s>
<s>
Definition	O
and	O
automation	B-Application
of	O
new	O
and	O
evolved	O
business	O
services	O
and	O
processes	O
must	O
be	O
accessible	O
at	O
the	O
business	O
analysis	O
level	O
.	O
</s>
<s>
Dynamic	B-Application
Business	I-Application
Modeling	I-Application
must	O
work	O
with	O
processes	O
and	O
services	O
(	O
both	O
automated	O
and	O
human	O
)	O
that	O
are	O
NOT	O
dynamic	O
.	O
</s>
<s>
IT	B-Architecture
Architecture	I-Architecture
and	O
Enterprise	B-Application
applications	I-Application
must	O
be	O
able	O
to	O
incorporate	O
,	O
embed	O
and/or	O
build	O
upon	O
these	O
existing	O
processes	O
and	O
services	O
.	O
</s>
<s>
Dynamic	O
IT	O
automation	B-Application
must	O
have	O
a	O
full	O
audit	O
capability	O
,	O
reprocessing	O
ability	O
and	O
standards	O
compliance	O
(	O
i.e.	O
</s>
<s>
Automation	B-Application
is	O
never	O
finished	O
.	O
</s>
<s>
IT	B-Architecture
Architecture	I-Architecture
and	O
Enterprise	B-Application
applications	I-Application
must	O
be	O
designed	O
to	O
prevent	O
“	O
lock	O
down	O
”	O
where	O
the	O
service	O
and	O
process	O
automation	B-Application
on	O
“	O
Day	O
One	O
”	O
is	O
so	O
tightly	O
coupled	O
that	O
only	O
minor	O
evolution	O
is	O
economic	O
.	O
</s>
<s>
The	O
application	B-Application
should	O
be	O
based	O
on	O
the	O
principle	O
that	O
processes	O
and	O
integration	O
can	O
be	O
de-constructed	O
internally	O
into	O
services	O
.	O
</s>
<s>
Application	B-Application
servers	I-Application
must	O
be	O
free	O
of	O
embedded	O
business	B-Architecture
logic	I-Architecture
:	O
</s>
<s>
The	O
application	B-Application
should	O
allow	O
the	O
business	O
analyst	O
to	O
document	O
at	O
service	O
level	O
and	O
then	O
generate	O
a	O
cohesive	O
document	O
that	O
encompasses	O
entire	O
model	O
.	O
</s>
<s>
The	O
application	B-Application
must	O
provide	O
a	O
way	O
to	O
put	O
the	O
definition	O
of	O
services	O
and	O
processes	O
in	O
analyst	O
terms	O
–	O
using	O
universal	O
concepts	O
such	O
as	O
flows	O
and	O
tables	O
.	O
</s>
