<s>
Dumb	B-Application
Ways	I-Application
To	I-Application
Die	I-Application
is	O
an	O
Australian	O
public	O
campaign	O
made	O
by	O
Metro	O
Trains	O
in	O
Melbourne	O
,	O
Victoria	O
,	O
to	O
promote	O
railway	O
safety	O
.	O
</s>
<s>
The	O
campaign	O
's	O
animation	O
was	O
developed	O
into	O
an	O
app	O
available	O
to	O
iOS	B-Application
devices	O
.	O
</s>
<s>
On	O
1	O
October	O
2021	O
,	O
PlaySide	O
Studios	O
acquired	O
the	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
franchise	O
for	O
A	O
$2.25	O
million	O
from	O
Metro	O
.	O
</s>
<s>
It	O
appeared	O
in	O
newspapers	O
,	O
local	O
radio	O
and	O
outdoor	O
advertising	O
throughout	O
the	O
Metro	O
Trains	O
network	O
and	O
on	O
Tumblr	B-Application
.	I-Application
</s>
<s>
John	O
Mescall	O
,	O
executive	O
creative	O
director	O
of	O
McCann	O
,	O
said	O
"	O
The	O
aim	O
of	O
this	O
campaign	O
is	O
to	O
engage	O
an	O
audience	O
that	O
really	O
does	O
n't	O
want	O
to	O
hear	O
any	O
kind	O
of	O
safety	O
message	O
,	O
and	O
we	O
think	O
dumb	B-Application
ways	I-Application
to	I-Application
die	I-Application
will.	O
"	O
</s>
<s>
It	O
was	O
uploaded	O
to	O
YouTube	B-General_Concept
on	O
14	O
November	O
2012	O
and	O
made	O
public	O
two	O
days	O
later	O
.	O
</s>
<s>
It	O
featured	O
characters	O
known	O
as	O
"	O
beans	O
"	O
,	O
each	O
bearing	O
punny	O
names	O
such	O
as	O
"	O
Numpty	O
,	O
"	O
"	O
Hapless	O
,	O
"	O
"	O
Pillock	O
,	O
"	O
and	O
"	O
Dippy	O
"	O
(	O
the	O
first	O
four	O
beans	O
in	O
the	O
video	O
,	O
listed	O
in	O
order	O
of	O
appearance	O
)	O
dying	O
as	O
a	O
result	O
of	O
their	O
own	O
stupidity	O
(	O
doing	O
such	O
unwise	O
things	O
as	O
setting	O
their	O
own	O
hair	O
on	O
fire	O
or	O
provoking	O
a	O
grizzly	O
bear	O
)	O
;	O
the	O
final	O
three	O
beans	O
shown	O
in	O
the	O
video	O
,	O
named	O
"	O
Stumble	O
"	O
,	O
"	O
Bonehead	O
"	O
,	O
and	O
"	O
Putz	O
"	O
,	O
all	O
die	O
as	O
a	O
result	O
of	O
unsafe	O
behavior	O
at	O
train	O
stations	O
and/or	O
railways	O
,	O
which	O
are	O
deemed	O
"	O
the	O
dumbest	B-Application
ways	I-Application
to	I-Application
die	I-Application
"	O
.	O
</s>
<s>
The	O
song	O
"	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
"	O
from	O
the	O
video	O
was	O
written	O
by	O
John	O
Mescall	O
and	O
co	O
created	O
with	O
Patrick	O
Baron	O
,	O
music	O
by	O
Ollie	O
McGill	O
from	O
The	O
Cat	O
Empire	O
,	O
who	O
also	O
produced	O
it	O
.	O
</s>
<s>
It	O
was	O
released	O
on	O
iTunes	B-Operating_System
,	O
attributed	O
to	O
the	O
artist	O
"	O
Tangerine	B-Application
Kitty	I-Application
"	O
(	O
a	O
reference	O
to	O
Tinpan	O
Orange	O
and	O
The	O
Cat	O
Empire	O
)	O
.	O
</s>
<s>
The	O
song	O
,	O
with	O
a	O
tempo	B-Application
of	O
128	O
beats	O
per	O
minute	O
,	O
is	O
written	O
in	O
C	O
major	O
and	O
a	O
time	O
signature	O
of	O
4/4	O
.	O
</s>
<s>
On	O
6	O
May	O
2013	O
,	O
Metro	O
released	O
a	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
game	O
as	O
an	O
app	O
for	O
iOS	B-Application
devices	O
.	O
</s>
<s>
An	O
Android	B-Application
version	O
was	O
released	O
in	O
September	O
2013	O
.	O
</s>
<s>
A	O
sequel	O
titled	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
2	O
:	O
The	O
Games	O
was	O
released	O
on	O
18	O
November	O
2014	O
.	O
</s>
<s>
A	O
second	O
sequel	O
titled	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
3	O
:	O
World	O
Tour	O
was	O
released	O
on	O
21	O
December	O
2017	O
.	O
</s>
<s>
A	O
third	O
sequel	O
titled	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
4	O
will	O
release	O
on	O
Android	B-Application
and	O
iOS	B-Application
on	O
May	O
2	O
,	O
2023	O
.	O
</s>
<s>
A	O
third	O
spinoff	O
,	O
titled	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
:	O
Superheroes	O
was	O
released	O
on	O
25	O
June	O
2020	O
.	O
</s>
<s>
The	O
Metro	O
Trains	O
has	O
also	O
published	O
a	O
number	O
of	O
other	O
videos	O
on	O
its	O
YouTube	B-General_Concept
channel	I-General_Concept
,	O
"	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
"	O
,	O
including	O
the	O
trailers	O
of	O
the	O
second	O
game	O
,	O
a	O
video	O
centered	O
on	O
the	O
MIFF	O
,	O
a	O
series	O
of	O
Christmas-themed	O
short	O
videos	O
,	O
Halloween-themed	O
videos	O
,	O
and	O
some	O
other	O
videos	O
centered	O
on	O
Train	O
Safety	O
.	O
</s>
<s>
Karen	O
Stocks	O
of	O
YouTube	B-General_Concept
Australia	O
said	O
the	O
video	O
was	O
unusual	O
due	O
to	O
the	O
high	O
number	O
of	O
views	O
from	O
mobile	O
devices	O
.	O
</s>
<s>
Later	O
that	O
day	O
,	O
the	O
YouTube	B-General_Concept
video	I-General_Concept
was	O
also	O
censored	O
,	O
with	O
the	O
"	O
This	O
content	O
is	O
not	O
available	O
in	O
your	O
country	O
due	O
to	O
a	O
legal	O
complaint	O
from	O
the	O
government	O
"	O
message	O
.	O
</s>
<s>
The	O
official	O
takedown	O
notice	O
sent	O
to	O
Livejournal.com	B-Application
was	O
quoted	O
,	O
in	O
part	O
,	O
by	O
Lebedev	O
in	O
his	O
blog	O
.	O
</s>
<s>
"	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
(	O
In	O
Video	O
Games	O
)	O
Parody	O
"	O
by	O
YouTube	B-General_Concept
channel	I-General_Concept
MegaSteakMan	O
.	O
</s>
<s>
"	O
Squid	O
Game	O
-	O
A	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
Parody	O
"	O
-	O
by	O
Ploy	O
Boal	O
won	O
the	O
Video	O
of	O
the	O
Day	O
Award	O
on	O
19	O
April	O
2022	O
from	O
Motion	O
Design	O
Awards	O
.	O
</s>
<s>
Due	O
to	O
their	O
success	O
,	O
the	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
characters	O
have	O
been	O
featured	O
in	O
a	O
promotional	O
campaign	O
for	O
Empire	O
Life	O
Insurance	O
,	O
with	O
their	O
key	O
message	O
being	O
,	O
"	O
the	O
dumbest	O
way	O
to	O
die	O
is	O
without	O
life	O
insurance.	O
"	O
</s>
<s>
On	O
17	O
October	O
2014	O
,	O
the	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
website	O
was	O
revamped	O
to	O
tease	O
a	O
new	O
installment	O
of	O
the	O
campaign	O
.	O
</s>
<s>
Slated	O
for	O
release	O
in	O
November	O
2014	O
,	O
the	O
games	O
take	O
on	O
a	O
more	O
sporting	O
,	O
athletic	O
,	O
and	O
fitness	O
theme	O
,	O
and	O
is	O
labelled	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
2	O
:	O
The	O
Games	O
and	O
was	O
released	O
November	O
18	O
.	O
</s>
<s>
On	O
December	O
21st	O
,	O
2017	O
,	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
3	O
:	O
World	O
Tour	O
was	O
released	O
.	O
</s>
<s>
Other	O
prominent	O
spin-offs	O
include	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
:	O
Wire	O
Walk	O
for	O
Apple	O
TV	O
,	O
Dumb	B-Application
Ways	I-Application
to	I-Application
Die	I-Application
JR	O
,	O
Dumb	O
Ways	O
To	O
Draw	O
,	O
and	O
Dumb	O
Ways	O
To	O
Dash	O
!	O
</s>
<s>
In	O
2022	O
,	O
Dumb	B-Application
Ways	I-Application
To	I-Application
Die	I-Application
4	O
was	O
announced	O
,	O
but	O
was	O
delayed	O
to	O
2023	O
,	O
which	O
was	O
announced	O
in	O
the	O
10	O
year	O
anniversary	O
video	O
for	O
the	O
series	O
.	O
</s>
