<s>
IFTTT	O
(	O
,	O
an	O
acronym	O
of	O
If	O
This	O
Then	O
That	O
)	O
is	O
a	O
private	O
commercial	O
company	O
founded	O
in	O
2011	O
that	O
runs	O
online	O
digital	O
automation	O
platforms	B-Device
which	O
it	O
offers	O
as	B-Application
a	I-Application
service	I-Application
.	O
</s>
<s>
Their	O
platforms	B-Device
provide	O
a	O
visual	O
interface	B-Application
for	O
making	O
cross-platform	B-Operating_System
if	B-Language
statements	I-Language
to	O
its	O
users	O
,	O
which	O
,	O
,	O
numbered	O
18	O
million	O
people	O
.	O
</s>
<s>
IFTTT	O
has	O
partnerships	O
with	O
different	O
providers	O
of	O
everyday	O
services	O
as	O
well	O
as	O
using	O
public	O
APIs	B-General_Concept
to	O
integrate	O
them	O
with	O
each	O
other	O
through	O
its	O
platform	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
the	O
service	O
entered	O
the	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
space	O
by	O
integrating	O
with	O
Belkin	O
Wemo	O
devices	O
,	O
allowing	O
applets	O
to	O
interact	O
with	O
the	O
physical	O
world	O
.	O
</s>
<s>
On	O
February	O
19	O
,	O
2015	O
,	O
IFTTT	O
launched	O
three	O
new	O
applications	O
:	O
Do	O
Button	O
(	O
that	O
triggers	O
an	O
action	O
when	O
it	O
is	O
pressed	O
)	O
,	O
Do	O
Camera	O
(	O
which	O
automatically	O
uploads	O
an	O
image	O
to	O
services	O
such	O
as	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
and	O
Dropbox	B-Application
)	O
,	O
and	O
Do	O
Notes	O
(	O
which	O
uploads	O
text	O
to	O
services	O
)	O
.	O
</s>
<s>
On	O
September	O
10	O
,	O
2020	O
,	O
the	O
service	O
switched	O
to	O
a	O
limited	O
freemium	O
model	O
with	O
a	O
subscription-based	O
version	O
known	O
as	O
"	O
IFTTT	O
Pro	O
"	O
,	O
which	O
allows	O
services	O
to	O
use	O
conditional	B-Language
statements	I-Language
and	O
query	O
data	O
for	O
more	O
complex	O
tasks	O
.	O
</s>
<s>
They	O
mainly	O
describe	O
a	O
series	O
of	O
data	O
from	O
a	O
certain	O
web	O
service	O
such	O
as	O
YouTube	B-General_Concept
or	O
eBay	B-Application
.	I-Application
</s>
<s>
Services	O
can	O
also	O
describe	O
actions	O
controlled	O
with	O
certain	O
APIs	B-General_Concept
,	O
like	O
SMS	B-Device
.	O
</s>
<s>
For	O
example	O
,	O
a	O
user	O
would	O
activate	O
a	O
trigger	O
by	O
liking	O
a	O
picture	O
on	O
Instagram	O
and	O
the	O
applet	O
would	O
do	O
an	O
action	O
,	O
like	O
sending	O
the	O
photo	O
to	O
their	O
Dropbox	B-Application
account	O
.	O
</s>
<s>
Microsoft	O
developed	O
a	O
similar	O
product	O
called	O
Microsoft	B-Application
Flow	I-Application
(	O
later	O
renamed	O
Microsoft	B-Application
Power	I-Application
Automate	I-Application
)	O
.	O
</s>
