<s>
Discovery	B-Application
shopping	I-Application
(	O
also	O
known	O
as	O
discovery	B-Application
shopping	I-Application
search	O
)	O
is	O
a	O
type	O
of	O
online	O
shopping	O
that	O
emphasizes	O
the	O
browsing	O
aspects	O
of	O
the	O
shopping	O
experience	O
.	O
</s>
<s>
Discovery	B-Application
shopping	I-Application
search	O
offers	O
shoppers	O
guided	O
queries	O
for	O
more	O
personalized	O
results	O
.	O
</s>
<s>
Unlike	O
a	O
Comparison	O
Shopping	O
Engine	O
which	O
evaluates	O
prices	O
and	O
feature	O
sets	O
for	O
identical	O
or	O
very	O
closely	O
related	O
products	O
,	O
discovery	B-Application
shopping	I-Application
enables	O
users	O
to	O
tailor	O
product	O
results	O
to	O
suit	O
their	O
preferences	O
.	O
</s>
<s>
To	O
achieve	O
this	O
experience	O
online	O
,	O
discovery	B-Application
shopping	I-Application
sites	O
offer	O
features	O
such	O
as	O
specifying	O
styles	O
,	O
colors	O
and	O
brands	O
,	O
showing	O
similar	O
items	O
,	O
and	O
displaying	O
results	O
in	O
a	O
visually	O
engaging	O
format	O
.	O
</s>
<s>
According	O
to	O
Silicon	O
Valley	O
strategy	O
consultant	O
Sramana	O
Mitra	O
,	O
examples	O
of	O
discovery	B-Application
shopping	I-Application
sites	O
include	O
TheFind.com,	O
Listar	O
,	O
ShopStyle.com	O
.	O
</s>
