<s>
Digital	B-Application
publication	I-Application
apps	I-Application
are	O
software	O
applications	O
used	O
to	O
deliver	O
branded	O
business	O
communications	O
and	O
content	O
.	O
</s>
<s>
Digital	B-Application
publication	I-Application
apps	I-Application
vary	O
in	O
their	O
specific	O
purpose	O
and	O
execution	O
,	O
and	O
are	O
typically	O
designed	O
to	O
present	O
a	O
look	O
and	O
style	O
consistent	O
with	O
the	O
identity	O
of	O
a	O
particular	O
brand	O
.	O
</s>
<s>
Design	O
and	O
construction	O
activities	O
for	O
digital	B-Application
publication	I-Application
apps	I-Application
are	O
typically	O
carried	O
out	O
by	O
firms	O
that	O
specialize	O
in	O
this	O
area	O
or	O
,	O
less	O
commonly	O
,	O
completed	O
in-house	O
.	O
</s>
<s>
Typically	O
designed	O
for	O
tablet	B-Device
computer	I-Device
platforms	O
,	O
digital	B-Application
publication	I-Application
apps	I-Application
tend	O
to	O
incorporate	O
elements	O
of	O
rich	O
media	O
(	O
such	O
as	O
high	O
quality	O
video	O
,	O
photos	O
,	O
three-dimensional	O
models	O
,	O
audio	O
)	O
and	O
,	O
when	O
built	O
for	O
Apple	O
’s	O
iPad	B-Device
platform	O
,	O
support	O
the	O
various	O
user	O
navigation	O
capabilities	O
of	O
the	O
iPad	B-Device
such	O
as	O
touch	O
,	O
swipe	O
,	O
and	O
gesture	O
support	O
.	O
</s>
<s>
Certain	O
digital	B-Application
publication	I-Application
apps	I-Application
also	O
make	O
use	O
of	O
the	O
iPad	B-Device
’s	O
accelerometer	O
and	O
gyroscope	B-Application
to	O
affect	O
navigation	O
through	O
physical	O
user	O
movement	O
.	O
</s>
