<s>
A	O
digital	B-General_Concept
omnivore	I-General_Concept
is	O
a	O
person	O
who	O
uses	O
multiple	O
modalities	B-General_Concept
to	O
access	O
the	O
Internet	O
and	O
other	O
media	O
content	O
in	O
their	O
daily	O
life	O
.	O
</s>
<s>
As	O
people	O
increasingly	O
own	O
mobile	B-Application
devices	I-Application
,	O
cross-platform	O
multimedia	O
consumption	O
has	O
continued	O
to	O
shape	O
the	O
digital	O
landscape	O
,	O
both	O
in	O
terms	O
of	O
the	O
type	O
of	O
media	O
content	O
they	O
consume	O
and	O
how	O
they	O
consume	O
it	O
.	O
</s>
<s>
As	O
of	O
2021	O
,	O
at	O
least	O
half	O
of	O
all	O
global	O
digital	O
traffic	O
is	O
generated	O
by	O
mobile	B-Application
devices	I-Application
.	O
</s>
<s>
On	O
a	O
typical	O
weekend	O
morning	O
,	O
digital	B-General_Concept
omnivores	I-General_Concept
accessed	O
their	O
news	O
using	O
their	O
tablet	B-Device
,	O
favored	O
their	O
computer	B-Device
during	O
the	O
working	O
day	O
,	O
and	O
returned	O
to	O
tablet	B-Device
use	O
in	O
the	O
evening	O
,	O
peaking	O
between	O
the	O
hours	O
of	O
9pm	O
and	O
midnight	O
.	O
</s>
<s>
Mobile	O
phones	O
were	O
used	O
for	O
web-browsing	B-Application
throughout	O
the	O
day	O
when	O
users	O
were	O
away	O
from	O
their	O
personal	B-Device
computer	I-Device
.	O
</s>
<s>
"	O
In	O
August	O
2011	O
,	O
more	O
than	O
a	O
third	O
(	O
37.2	O
%	O
)	O
of	O
U.S.	O
digital	O
traffic	O
coming	O
from	O
mobile	O
phones	O
occurred	O
via	O
a	O
Wi-Fi	O
connection	O
while	O
tablets	B-Device
,	O
which	O
traditionally	O
required	O
a	O
Wi-Fi	O
connection	O
to	O
access	O
the	O
Internet	O
,	O
are	O
increasingly	O
driving	O
traffic	O
using	O
mobile	O
broadband	O
access.	O
"	O
</s>
<s>
As	O
of	O
2021	O
,	O
LTE	O
,	O
5G	O
,	O
and	O
other	O
forms	O
of	O
mobile	O
broadband	O
access	O
are	O
available	O
on	O
the	O
majority	O
of	O
mobile	B-Application
devices	I-Application
,	O
while	O
laptops	O
still	O
usually	O
require	O
a	O
Wi-Fi	O
connection	O
.	O
</s>
<s>
Tablets	B-Device
contributed	O
nearly	O
2%	O
of	O
all	O
web	O
browsing	O
traffic	O
in	O
the	O
United	O
States	O
in	O
2011	O
.	O
</s>
<s>
This	O
traffic	O
was	O
driven	O
almost	O
exclusively	O
by	O
the	O
iPad	B-Device
,	O
which	O
accounted	O
for	O
more	O
than	O
97%	O
of	O
all	O
tablet	B-Device
traffic	O
in	O
the	O
second	O
half	O
of	O
2011	O
.	O
</s>
<s>
During	O
this	O
period	O
,	O
iPads	B-Device
also	O
began	O
to	O
account	O
for	O
a	O
higher	O
share	O
of	O
Internet	O
traffic	O
than	O
iPhones	B-Device
(	O
46.8	O
%	O
vs.	O
42.6	O
%	O
of	O
all	O
iOS	B-Application
device	O
traffic	O
.	O
</s>
<s>
Social	O
media	O
platforms	O
such	O
as	O
Instagram	B-Application
,	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
and	O
TikTok	B-Application
,	O
as	O
well	O
as	O
other	O
online	O
platforms	O
like	O
YouTube	B-General_Concept
,	O
incorporate	O
advertisements	O
into	O
the	O
in-app	O
or	O
online	O
experience	O
,	O
with	O
some	O
offering	O
the	O
ability	O
to	O
shop	O
for	O
and	O
sell	O
items	O
through	O
the	O
app	O
or	O
website	O
.	O
</s>
