<s>
A	O
digital	B-Protocol
marketing	I-Protocol
system	I-Protocol
(	O
DMS	O
)	O
is	O
a	O
method	O
of	O
centralized	O
channel	O
distribution	O
used	O
primarily	O
by	O
SaaS	B-Architecture
products	O
.	O
</s>
<s>
It	O
combines	O
a	O
content	B-Protocol
management	I-Protocol
system	I-Protocol
(	O
CMS	O
)	O
with	O
data	O
centralization	O
and	O
syndication	O
across	O
the	O
web	O
,	O
mobile	O
,	O
scannable	O
surface	O
,	O
and	O
social	O
channels	O
.	O
</s>
<s>
An	O
example	O
of	O
a	O
SaaS	B-Architecture
DMS	O
services	O
is	O
HubSpot	O
.	O
</s>
<s>
A	O
DMS	O
publishes	O
to	O
popular	O
social	O
channels	O
,	O
including	O
Facebook	B-Application
,	O
Twitter	B-Application
and	O
Instagram	B-Application
in	O
orer	O
to	O
drive	O
traffic	O
to	O
the	O
user	O
's	O
website	O
.	O
</s>
