<s>
Developer	B-General_Concept
Relations	I-General_Concept
,	O
also	O
known	O
as	O
DevRel	O
,	O
is	O
an	O
umbrella	O
term	O
covering	O
the	O
strategies	O
and	O
tactics	O
for	O
building	O
and	O
nurturing	O
a	O
community	O
of	O
mutually	O
beneficial	O
relationships	O
between	O
organizations	O
and	O
developers	O
(	O
e.g.	O
,	O
software	O
developers	O
)	O
as	O
the	O
primary	O
users	O
,	O
and	O
often	O
influencers	O
on	O
purchases	O
,	O
of	O
a	O
product	O
.	O
</s>
<s>
Developer	B-General_Concept
Relations	I-General_Concept
is	O
a	O
form	O
of	O
Platform	O
Evangelism	O
and	O
the	O
activities	O
involved	O
are	O
sometimes	O
referred	O
to	O
as	O
a	O
Developer	O
Program	O
or	O
DevRel	O
Program	O
.	O
</s>
<s>
DevRel	O
started	O
becoming	O
more	O
mainstream	O
in	O
2013	O
,	O
with	O
companies	O
like	O
New	O
Relic	O
,	O
Twilio	B-General_Concept
,	O
EngineYard	O
,	O
and	O
SendGrid	O
popularizing	O
a	O
Developer-First	O
approach	O
.	O
</s>
<s>
DX	O
encompasses	O
both	O
products	O
and	O
documentation	O
,	O
and	O
DX	O
practitioners	O
may	O
deal	O
with	O
SDK	B-Application
or	O
API	B-General_Concept
design	O
,	O
onboarding	O
flows	O
,	O
and	O
documentation	O
.	O
</s>
<s>
Developer-First	O
companies	O
(	O
e.g.	O
,	O
Stripe	B-Application
,	O
Camunda	B-Language
,	O
PerceptiLabs	O
,	O
Unity	B-Application
,	O
and	O
Twilio	B-General_Concept
)	O
have	O
a	O
business-to-developer	O
model	O
(	O
B2D	O
)	O
focused	O
on	O
selling	O
products	O
specifically	O
designed	O
to	O
be	O
used	O
by	O
developers	O
.	O
</s>
<s>
Developer-Plus	O
companies	O
(	O
e.g.	O
,	O
Slack	B-Protocol
,	O
Spotify	B-Application
,	O
Apple	O
,	O
Qualcomm	O
,	O
and	O
Santander	O
)	O
tend	O
to	O
be	O
business-to-business	O
(	O
B2B	O
)	O
or	O
business-to-consumer	O
(	O
B2C	O
)	O
.	O
</s>
<s>
Software	O
Delivery	O
Lifecycle	O
(	O
SDLC	B-General_Concept
)	O
:	O
SDLC	B-General_Concept
solutions	O
for	O
processes	O
such	O
as	O
designing	O
,	O
developing	O
,	O
and	O
testing	O
software	O
.	O
</s>
<s>
Dev	O
Platforms	O
:	O
Developer-interfacing	O
,	O
code-first	O
,	O
and	O
API-only	O
runtimes	O
.	O
</s>
<s>
Twilio	B-General_Concept
,	O
is	O
an	O
example	O
of	O
a	O
Developer-First	O
company	O
,	O
and	O
more	O
specifically	O
an	O
API-first	O
company	O
,	O
that	O
helped	O
to	O
shape	O
the	O
API	B-General_Concept
economy	O
(	O
business	O
models	O
and	O
practices	O
designed	O
around	O
APIs	B-General_Concept
)	O
,	O
popularize	O
DevRel	O
programs	O
,	O
and	O
became	O
known	O
for	O
platform	O
evangelism	O
.	O
</s>
<s>
Notably	O
,	O
their	O
three-word	O
billboard	O
in	O
Silicon	O
Valley	O
that	O
simply	O
said	O
:	O
"	O
Ask	O
Your	O
Developer	O
"	O
,	O
followed	O
by	O
the	O
Twilio	B-General_Concept
logo	O
,	O
is	O
credited	O
with	O
having	O
started	O
conversations	O
between	O
executives	O
and	O
developers	O
in	O
strategic	O
decision	O
making	O
.	O
</s>
<s>
While	O
DevRel	O
is	O
primarily	O
prevalent	O
in	O
IT/IS	O
it	B-General_Concept
is	O
also	O
used	O
in	O
other	O
industries	O
.	O
</s>
<s>
It	B-General_Concept
covers	O
DevRel	O
,	O
DX	O
,	O
community	O
,	O
and	O
developer	O
marketing	O
,	O
and	O
has	O
been	O
held	O
in	O
various	O
cities	O
around	O
the	O
world	O
including	O
London	O
,	O
Tokyo	O
,	O
and	O
San	O
Francisco	O
.	O
</s>
<s>
DevRelCon	O
's	O
DevRel	O
Awards	O
celebrate	O
the	O
best	O
of	O
developer	B-General_Concept
relations	I-General_Concept
by	O
highlighting	O
individuals	O
,	O
teams	O
,	O
and	O
initiatives	O
driving	O
developer	O
advocacy	O
,	O
marketing	O
,	O
community	O
,	O
education	O
,	O
and	O
experience	O
.	O
</s>
