<s>
Depop	B-Application
is	O
a	O
peer-to-peer	O
social	O
e-commerce	O
company	O
based	O
in	O
London	O
,	O
with	O
additional	O
offices	O
in	O
Manchester	O
,	O
Milan	O
and	O
New	O
York	O
City	O
.	O
</s>
<s>
Depop	B-Application
was	O
founded	O
in	O
2011	O
by	O
entrepreneur	O
Simon	O
Beckerman	O
at	O
an	O
Italian	O
technological	O
incubator	O
and	O
business	O
H-Farm	O
start-up	O
centre	O
.	O
</s>
<s>
Depop	B-Application
expanded	O
and	O
opened	O
additional	O
offices	O
in	O
Milan	O
and	O
New	O
York	O
City	O
.	O
</s>
<s>
In	O
2015	O
,	O
Depop	B-Application
secured	O
another	O
investment	O
of	O
$8	O
million	O
from	O
Balderton	O
Capital	O
and	O
Holtzbrinck	O
Ventures	O
.	O
</s>
<s>
Most	O
active	O
users	O
of	O
Depop	B-Application
are	O
located	O
in	O
the	O
United	O
Kingdom	O
,	O
Australia	O
,	O
United	O
States	O
and	O
Italy	O
.	O
</s>
<s>
In	O
March	O
2016	O
,	O
former	O
CEO	O
,	O
Runar	O
Reistrup	O
,	O
stated	O
that	O
Depop	B-Application
's	O
growth	O
was	O
achieved	O
through	O
word	O
of	O
mouth	O
.	O
</s>
<s>
Depop	B-Application
was	O
the	O
official	O
app	O
sponsor	O
of	O
the	O
2016	O
Vans	O
Warped	O
Tour	O
.	O
</s>
<s>
In	O
June	O
2019	O
,	O
Depop	B-Application
raised	O
$62	O
million	O
in	O
Series	O
C	O
from	O
General	O
Atlantic	O
to	O
fund	O
its	O
expansion	O
.	O
</s>
<s>
In	O
2020	O
,	O
Depop	B-Application
's	O
gross	O
merchandise	O
sales	O
and	O
revenue	O
both	O
more	O
than	O
doubled	O
to	O
$650	O
million	O
and	O
$70	O
million	O
respectively	O
.	O
</s>
<s>
In	O
June	O
2021	O
,	O
Etsy	O
announced	O
it	O
would	O
acquire	O
Depop	B-Application
for	O
$1.6	O
billion	O
in	O
cash	O
,	O
making	O
it	O
Etsy	O
's	O
most	O
expensive	O
acquisition	O
,	O
but	O
that	O
Depop	B-Application
would	O
continue	O
operate	O
as	O
a	O
standalone	O
brand	O
independent	O
from	O
Etsy	O
.	O
</s>
<s>
Depop	B-Application
is	O
a	O
social	O
e-commerce	O
platform	O
where	O
users	O
can	O
buy	O
and	O
resell	O
their	O
items	O
.	O
</s>
<s>
As	O
a	O
mobile	B-Application
app	I-Application
,	O
it	O
is	O
available	O
on	O
iOS	O
and	O
Android	O
platforms	O
.	O
</s>
<s>
Most	O
of	O
the	O
items	O
sold	O
on	O
Depop	B-Application
are	O
used	O
,	O
vintage	O
,	O
and	O
repurposed	O
pieces	O
of	O
clothing	O
.	O
</s>
<s>
Its	O
user	B-Application
interface	I-Application
is	O
modeled	O
after	O
that	O
of	O
Instagram	B-Application
,	O
and	O
users	O
can	O
sell	O
items	O
by	O
posting	O
pictures	O
of	O
them	O
to	O
their	O
profiles	O
,	O
along	O
with	O
descriptions	O
,	O
hashtags	O
,	O
and	O
prices	O
.	O
</s>
<s>
The	O
platform	O
's	O
"	O
Explore	O
"	O
page	O
features	O
items	O
picked	O
out	O
by	O
Depop	B-Application
staff	O
.	O
</s>
<s>
Depop	B-Application
users	O
are	O
also	O
encouraged	O
by	O
the	O
platform	O
to	O
use	O
other	O
social	O
networking	O
services	O
such	O
as	O
Instagram	B-Application
to	O
promote	O
their	O
shop	O
profiles	O
.	O
</s>
<s>
Celebrities	O
have	O
resold	O
their	O
own	O
items	O
on	O
Depop	B-Application
,	O
with	O
some	O
donating	O
proceeds	O
to	O
charitable	O
causes	O
.	O
</s>
<s>
As	O
of	O
2021	O
,	O
Depop	B-Application
has	O
over	O
21	O
million	O
users	O
,	O
90	O
percent	O
of	O
whom	O
are	O
under	O
the	O
age	O
of	O
26	O
.	O
</s>
<s>
It	O
is	O
the	O
10th	O
most-visited	O
shopping	O
platform	O
for	O
Gen	O
Z	O
consumers	O
in	O
the	O
US	O
,	O
and	O
,	O
in	O
a	O
poll	O
conducted	O
by	O
The	O
Strategist	O
in	O
2019	O
,	O
Depop	B-Application
was	O
voted	O
by	O
teenagers	O
as	O
their	O
favorite	O
resale	O
website	O
.	O
</s>
<s>
According	O
to	O
Taylor	O
Lorenz	O
of	O
The	O
Atlantic	O
,	O
Depop	B-Application
draws	O
in	O
Gen	O
Z	O
users	O
through	O
being	O
easily	O
accessible	O
and	O
having	O
affordable	O
prices	O
,	O
and	O
much	O
of	O
its	O
user	O
base	O
uses	O
it	O
to	O
track	O
trends	O
in	O
fashion	O
.	O
</s>
<s>
Depop	B-Application
has	O
garnered	O
criticism	O
from	O
users	O
and	O
critics	O
due	O
to	O
a	O
number	O
of	O
its	O
sellers	O
buying	O
clothes	O
from	O
thrift	O
shops	O
and	O
reselling	O
them	O
for	O
higher	O
prices	O
than	O
they	O
were	O
purchased	O
for	O
.	O
</s>
<s>
In	O
November	O
2019	O
,	O
Business	O
of	O
Fashion	O
reported	O
that	O
users	O
within	O
the	O
Depop	B-Application
app	O
were	O
receiving	O
sexually	O
suggestive	O
messages	O
.	O
</s>
