<s>
The	O
DeGoogle	B-Application
movement	O
(	O
also	O
called	O
the	O
de-Google	B-Application
movement	O
)	O
is	O
a	O
grassroots	O
campaign	O
that	O
has	O
spawned	O
as	O
privacy	O
advocates	O
urge	O
users	O
to	O
stop	O
using	O
Google	B-Application
products	O
entirely	O
due	O
to	O
growing	B-Application
privacy	I-Application
concerns	I-Application
regarding	I-Application
the	I-Application
company	I-Application
.	O
</s>
<s>
The	O
term	O
refers	O
to	O
the	O
act	O
of	O
removing	O
Google	B-Application
from	O
one	O
's	O
life	O
.	O
</s>
<s>
As	O
the	O
growing	O
market	O
share	O
of	O
the	O
internet	O
giant	O
creates	O
monopolistic	O
power	O
for	O
the	O
company	O
in	O
digital	B-General_Concept
spaces	I-General_Concept
,	O
increasing	O
numbers	O
of	O
journalists	O
have	O
noted	O
the	O
difficulty	O
to	O
find	O
alternatives	O
to	O
the	O
company	O
's	O
products	O
.	O
</s>
<s>
Some	O
projects	O
,	O
such	O
as	O
ungoogled-chromium	B-Application
,	O
primarily	O
distinguish	O
themselves	O
from	O
Google-maintained	O
products	O
by	O
their	O
lessened	O
dependence	O
on	O
the	O
company	O
's	O
infrastructure	O
.	O
</s>
<s>
In	O
2008	O
,	O
Len	O
Hinman	O
began	O
making	O
the	O
move	O
away	O
from	O
Google	B-Application
tools	O
,	O
'	O
in	O
the	O
interests	O
of	O
privacy	O
 '	O
,	O
and	O
blogged	O
about	O
his	O
experience	O
.	O
</s>
<s>
In	O
2010	O
,	O
publisher	O
Jack	O
Yan	O
used	O
the	O
term	O
as	O
he	O
removed	O
himself	O
from	O
Google	B-Application
's	I-Application
services	O
,	O
citing	O
privacy	O
concerns	O
.	O
</s>
<s>
Five	O
days	O
later	O
,	O
Kirk	O
McElhearn	O
wrote	O
a	O
piece	O
about	O
"	O
dropping	O
Google	B-Application
"	O
in	O
Macworld	O
,	O
citing	O
privacy	O
,	O
deletions	O
of	O
Blogger	O
blogs	O
,	O
and	O
censorship	O
.	O
</s>
<s>
In	O
2013	O
,	O
John	O
Koetsier	O
of	O
Venturebeat	O
said	O
Amazon	B-Application
's	O
Kindle	O
Fire	O
Android-based	O
tablet	O
was	O
"	O
a	O
de-Google-ized	O
version	O
of	O
Android.	O
"	O
</s>
<s>
In	O
2014	O
John	O
Simpson	O
of	O
US	O
News	O
wrote	O
about	O
the	O
“	O
right	B-Application
to	I-Application
be	I-Application
forgotten	I-Application
”	O
by	O
Google	B-Application
and	O
other	O
search	O
engines	O
.	O
</s>
<s>
In	O
2015	O
,	O
Derek	O
Scally	O
of	O
Irish	O
Times	O
wrote	O
an	O
article	O
on	O
how	O
to	O
"	O
De-Google	B-Application
your	O
life.	O
"	O
</s>
<s>
In	O
2016	O
Kris	O
Carlon	O
of	O
Android	O
Authority	O
suggested	O
that	O
users	O
of	O
CyanogenMod	O
14	O
could	O
“	O
de-Google	B-Application
”	O
their	O
phones	O
,	O
because	O
CyanogenMod	O
works	O
fine	O
without	O
Google	B-Application
apps	O
too	O
.	O
</s>
<s>
In	O
2018	O
Nick	O
Lucchesi	O
of	O
Inverse	O
wrote	O
about	O
how	O
ProtonMail	B-Application
was	O
promoting	O
how	O
to	O
"	O
be	O
able	O
to	O
completely	O
de-Google-fy	O
your	O
life.	O
”	O
Lifehacker	O
's	O
Brendan	O
Hesse	O
wrote	O
a	O
detailed	O
tutorial	O
on	O
"	O
quitting	O
Google.	O
"	O
</s>
<s>
Gizmodo	O
journalist	O
Kashmir	O
Hill	O
claims	O
that	O
she	O
missed	O
meetings	O
and	O
had	O
difficulties	O
organizing	O
meet	O
ups	O
without	O
the	O
use	O
of	O
Google	B-Application
Calendar	I-Application
.	O
</s>
<s>
In	O
2019	O
,	O
Huawei	O
gave	O
a	O
refund	O
to	O
phone	O
owners	O
in	O
the	O
Philippines	O
who	O
were	O
inhibited	O
from	O
using	O
services	O
provided	O
by	O
Google	B-Application
because	O
so	O
few	O
alternatives	O
exist	O
that	O
the	O
absence	O
of	O
the	O
company	O
's	O
products	O
made	O
normal	O
internet	O
use	O
unfeasible	O
.	O
</s>
<s>
In	O
2020	O
,	O
Huawei	O
launched	O
Petal	B-Application
as	O
an	O
alternative	O
to	O
Google	B-Application
Search	O
.	O
</s>
<s>
Also	O
in	O
2020	O
,	O
Kashmir	O
Hill	O
wrote	O
an	O
article	O
on	O
avoiding	O
large	O
tech	O
companies	O
in	O
which	O
she	O
discussed	O
how	O
disabling	O
Google	B-Application
prevented	O
her	O
from	O
using	O
Dropbox	B-Application
,	O
Uber	B-Application
,	O
Lyft	B-Application
,	O
and	O
Yelp	B-Application
,	O
and	O
described	O
Amazon	B-Application
and	O
Google	B-Application
as	O
"	O
so	O
embedded	O
in	O
the	O
architecture	O
of	O
the	O
digital	O
world	O
that	O
even	O
their	O
competitors	O
had	O
to	O
rely	O
on	O
their	O
services.	O
"	O
</s>
<s>
In	O
2022	O
,	O
comic	O
artist	O
and	O
activist	O
Leah	O
Elliott	O
published	O
a	O
Creative	O
Commons	O
web	O
comic	O
criticizing	O
Google	B-Application
Chrome	I-Application
's	O
privacy	O
practices	O
,	O
entitled	O
"	O
Contra	O
Chrome.	O
"	O
</s>
