<s>
Datafication	B-General_Concept
is	O
a	O
technological	O
trend	O
turning	O
many	O
aspects	O
of	O
our	O
life	O
into	O
data	O
which	O
is	O
subsequently	O
transferred	O
into	O
information	O
realised	O
as	O
a	O
new	O
form	O
of	O
value	O
.	O
</s>
<s>
Kenneth	O
Cukier	O
and	O
Viktor	O
Mayer-Schönberger	O
introduced	O
the	O
term	O
datafication	B-General_Concept
to	O
the	O
broader	O
lexicon	O
in	O
2013	O
.	O
</s>
<s>
Up	O
until	O
this	O
time	O
,	O
datafication	B-General_Concept
had	O
been	O
associated	O
with	O
the	O
analysis	O
of	O
representations	O
of	O
our	O
lives	O
captured	O
through	O
data	O
,	O
but	O
not	O
on	O
the	O
present	O
scale	O
.	O
</s>
<s>
This	O
change	O
was	O
primarily	O
due	O
to	O
the	O
impact	O
of	O
big	B-Application
data	I-Application
and	O
the	O
computational	O
opportunities	O
afforded	O
to	O
predictive	B-General_Concept
analytics	I-General_Concept
.	O
</s>
<s>
Datafication	B-General_Concept
is	O
not	O
the	O
same	O
as	O
digitization	O
,	O
which	O
takes	O
analog	O
content	O
—	O
books	O
,	O
films	O
,	O
photographs	O
—	O
and	O
converts	O
it	O
into	O
digital	O
information	O
,	O
a	O
sequence	O
of	O
ones	O
and	O
zeros	O
that	O
computers	O
can	O
read	O
.	O
</s>
<s>
Examples	O
of	O
datafication	B-General_Concept
as	O
applied	O
to	O
social	O
and	O
communication	O
media	O
are	O
how	O
Twitter	B-Application
datafies	B-General_Concept
stray	O
thoughts	O
or	O
datafication	B-General_Concept
of	O
HR	O
by	O
LinkedIn	B-Application
and	O
others	O
.	O
</s>
<s>
Rather	O
using	O
the	O
traditional	O
personality	O
tests	O
or	O
the	O
exams	O
that	O
measure	O
the	O
analytical	O
thinking	O
,	O
using	O
the	O
data	O
obtained	O
through	O
datafication	B-General_Concept
will	O
change	O
existing	O
exam	O
providers	O
.	O
</s>
<s>
Customer	O
relationship	O
managementVarious	O
industries	O
are	O
using	O
datafication	B-General_Concept
to	O
understand	O
their	O
customers	O
better	O
and	O
create	O
appropriate	O
triggers	O
based	O
on	O
each	O
customer	O
's	O
personality	O
and	O
behaviour	O
.	O
</s>
<s>
Smart	O
cityThrough	O
the	O
data	O
obtained	O
from	O
the	O
sensors	O
that	O
are	O
implemented	O
into	O
the	O
smart	B-Device
city	I-Device
,	O
issues	O
that	O
can	O
arise	O
might	O
be	O
noticed	O
and	O
tackled	O
in	O
areas	O
such	O
as	O
transportation	O
,	O
waste	O
management	O
,	O
logistics	O
,	O
and	O
energy	O
.	O
</s>
<s>
On	O
the	O
basis	O
of	O
real-time	B-General_Concept
data	I-General_Concept
,	O
commuters	O
could	O
change	O
their	O
routes	O
when	O
there	O
is	O
a	O
traffic	O
jam	O
.	O
</s>
<s>
With	O
the	O
sensors	O
that	O
can	O
measure	O
air	O
and	O
water	O
quality	O
,	O
cities	O
can	O
not	O
only	O
gain	O
a	O
more	O
detailed	O
understanding	O
of	O
the	O
pollution	O
levels	O
,	O
but	O
may	O
also	O
enact	O
new	O
environmental	O
regulations	O
based	O
on	O
real-time	B-General_Concept
data	I-General_Concept
.	O
</s>
