<s>
Data	B-Application
onboarding	I-Application
is	O
the	O
process	O
of	O
transferring	O
offline	O
data	O
to	O
an	O
online	O
environment	O
for	O
marketing	O
needs	O
.	O
</s>
<s>
Data	B-Application
onboarding	I-Application
is	O
mainly	O
used	O
to	O
connect	O
offline	O
customer	O
records	O
with	O
online	O
users	O
by	O
matching	O
identifying	O
information	O
gathered	O
from	O
offline	O
datasets	O
to	O
retrieve	O
the	O
same	O
customers	O
in	O
an	O
online	O
audience	O
.	O
</s>
<s>
Part	O
of	O
the	O
data	B-Application
onboarding	I-Application
process	O
is	O
anonymizing	O
personally	O
identifiable	O
information	O
to	O
protect	O
consumer	O
privacy	O
.	O
</s>
<s>
Another	O
key	O
step	O
involves	O
matching	O
offline	O
data	O
to	O
online	O
devices	O
,	O
such	O
as	O
a	O
desktop	O
browser	B-Application
cookie	I-Application
or	O
mobile	O
device	O
ID	O
.	O
</s>
<s>
Offline	O
data	O
like	O
a	O
customer	O
's	O
email	O
address	O
or	O
postal	O
address	O
can	O
also	O
be	O
used	O
as	O
an	O
identifier	O
to	O
match	O
to	O
digital	O
ID	O
's	O
,	O
such	O
as	O
a	O
Facebook	B-Application
or	O
Twitter	B-Application
account	I-Application
.	O
</s>
<s>
Data	B-Application
onboarding	I-Application
is	O
primarily	O
used	O
to	O
reach	O
a	O
company	O
's	O
customers	O
with	O
more	O
relevant	O
marketing	O
messages	O
.	O
</s>
<s>
The	O
data	B-Application
onboarding	I-Application
industry	O
consists	O
of	O
marketing	O
technology	O
companies	O
like	O
LiveRamp	O
,	O
FullContact	O
,	O
Semcasting	O
,	O
Datalogix	O
(	O
now	O
part	O
of	O
Oracle	O
Data	O
Cloud	O
)	O
,	O
Throtle	O
,	O
Acho	O
Studio	O
,	O
Neustar	B-Protocol
,	O
El	O
Toro	O
,	O
Circulate	O
,	O
and	O
TrueData	O
,	O
which	O
develops	O
onboarding	O
services	O
for	O
marketers	O
.	O
</s>
<s>
Businesses	O
use	O
data	B-Application
onboarding	I-Application
companies	O
to	O
determine	O
whether	O
their	O
ads	O
were	O
seen	O
on	O
digital	O
platforms	O
and	O
if	O
they	O
were	O
effective	O
in	O
driving	O
sales	O
.	O
</s>
